Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145

Video Facebook Notification API 145

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. across all major social networks. across all major social networks. Skyword ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. You need to engage your audience. Advantages of social media in higher education. Social media isn’t all memes and arguing politics. Alumni and student engagement.

Education 111

Education Social Media Tips Policies 111

Unmetric

JULY 17, 2016

Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. With social media managers panicking, Facebook acknowledged and addressed the issue.

Data 60

Data Facebook Metrics Social Media Management 60

agora pulse

SEPTEMBER 7, 2016

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. This is the reality that many face when they break the rules set by the house of Facebook. Images cannot be Facebook branded or associated.

Facebook 60

Facebook Pharmaceuticals Social Media Management Buy 60

Hootsuite

FEBRUARY 4, 2020

A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales. Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. That’s up from 59% in 2016.

Instagram 145

Instagram Social Media Marketing Survey 145

Unmetric

DECEMBER 17, 2018

With more brands flocking to Instagram every month, it’s high time you started getting insight into your own and competitors’ engagement metrics too. Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. How do some brands manage to rake in all the engagement?

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018.

Organization 128

Organization How To Hubspot Feed 128

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

AUGUST 10, 2020

It’s especially difficult in the social media space. Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel. The other is collaboration.

Social Media 96

Social Media Instagram Social Media Management Team 96

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Indian advertisers are spending far more on social media ads compared to their global counterparts.

Social Media 100

Social Media Trends Mobile Social Networking 100

Webbiquity SMM

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. But I often feel the conversation should have started earlier.

Questions 81

Questions Social Media Platform Metrics 81

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. Engagement. TikTok users are active and engaged – the perfect marketing combination. It took Facebook and Instagram eight to achieve the same feat. So, TikTok boasts a big audience.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

SEPTEMBER 10, 2019

There are many reasons to host social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Social algorithms change often, but a general rule is the more engagement your post receives, the more likely it will be seen by others.

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing.

Social Media 40

Social Media Report Survey How To 40

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

JUNE 20, 2016

She also commits to public speaking engagements and recently developed a creativity workshop. Is her Facebook Page called Eat, Pray, Love? When she writes a new book, has a speaking engagement with TED or starts a new course, she does not have to rebrand or begin a new Profile. — Jay Baer (@jaybaer) June 13, 2016.

Social Media 83

Social Media Brands Template Templates 83

Ignite Social Media

SEPTEMBER 23, 2016

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. TalkLikeAPirateDay pic.twitter.com/IxsWZgaWLw — Red Bull (@redbull) September 19, 2016. Facebook is now cracking down on clickbait publishers.

Trends 60

Trends Social Media Brands Social Media Management 60

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Engagement rates. Is your target audience more engaged on Instagram or Snapchat? We compared six key aspects of the two platforms: Users. Content types. Discoverability. Analytics.

Instagram 111

Instagram Cost Comparison Analytics 111

Webbiquity SMM

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 80% of marketers use these as primary success metric; 56% base social success on website traffic. 9 Stats About Social Media Metrics and Measurement. DR4WARD ).

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

JUNE 22, 2017

The power of resharing content on Facebook. Less is more with Facebook posting (preview below). Understanding social media algorithms. 6 time-saving social media tools. Here’s lesson #10 (in-full) – Less is more with Facebook posting: ( View full email in browser ). Curated content.

Course 110

Course Social Media Strategy Curation 110

Buffer Social

OCTOBER 10, 2016

The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. The Next Web’s unorthodox approach to posting on Facebook and why it works.

Tips 40

Tips Facebook Marketing Social Media Management 40

Buffer Social

APRIL 26, 2017

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% in 2016 — a three-time increase since 2009. We have also recently started exploring Facebook ads to increase our brand reach and social engagement. Imagine: You have $100 to spend on social media.

Social Media 111

Social Media Class Marketing Social Media Management 111

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. — Richard Hostler (@CNXN_Hostler) November 2, 2016. — Jordan Bath (@jbath13) November 2, 2016.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies.

Study 111

Study Social Media Overview Aggregator 111

Unmetric

DECEMBER 21, 2016

If you aren’t convinced, take a look at how Huggies carefully plans and skillfully executes its social media strategy. Using Analyze , I considered how Huggies performed on Twitter and Facebook during the period between 1st October - November 30th 2016. November 30, 2016. On Twitter, they had over 82,000 Followers.

Social Media 60

Social Media Hashtag Campaign Analysis 60

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Facebook First: Replicating Ads Across Platforms.

Instagram 112

Instagram Tips Advertising Feed 112

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Host contests or ask questions to encourage engagement. Several studies have found that photos tend to get more overall engagement (i.e. Experiment with videos.

Instagram 111

Instagram Video Feed Feedly 111

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). 70% more YouTube users are engaging with creators and channels. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. That’s almost double what YouTube made off ads in 2016. YouTube has 2 billion logged-in monthly users.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Audiense

MAY 16, 2016

A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer? — Porsche (@Porsche) May 12, 2016. What are the main objectives of your social strategy? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

NOVEMBER 25, 2015

Bookmark this list as a reference guide for your 2016 plans. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Facebook’s Pixel (free tool) : Use conversion tracking in Facebook to measure the impact of influencer campaigns and promotions.

Influencer 76

Influencer Tools Marketing Klout 76

Sprout Social

DECEMBER 19, 2019

Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. Ways to use Instagram Stories: Cross-promote your content to your Facebook Page. This post Top Instagram trends from 2019 and what to expect in 2020 originally appeared on Sprout Social.

Trends 93

Trends Instagram Meme Authentication 93

Sprout Social

AUGUST 2, 2016

Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Or users can simply engage in the conversation happening around that hashtag. Reasons to Create a Hashtag.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

OCTOBER 10, 2019

It’s about engaging with your target audience and interacting with them. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan.

Strategy 109

Strategy Tips Twitter Marketing 109