Buffer Social

JUNE 22, 2017

Whether it’s cutting our posting frequency, curating content, or creating square videos , we’re always up for trying new strategies ! The web’s top (free) social media content curation tool. Building your brand through content curation. In October of 2016 we dramatically changed our Facebook posting strategy.

Course 110

Course Social Media Strategy Curation 110

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. 2 Uniqlo Engages Fans Desire for Diversity & Creativity. By now, you’ve probably heard of the emerging social media site, TikTok.

Brands 114

Brands Meme Hashtag Campaign 114

Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Let’s look at what this means in terms of user engagement. Stanley on Instagram In the last three months, Stanley has posted 47 times on Instagram, leading to a total of 1,078,602 engagements.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. Then, in 2016, Instagram incorporated it into their platform. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. The biggest defining factor in stories is that they are temporary. Share behind-the-scenes.

Social Media 137

Social Media Platform Instagram Feed 137

Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create. What is TikTok? .

Film 100

Film Trends Hashtag Curation 100

Hootsuite

OCTOBER 8, 2019

You need to engage your audience. It gives you a great opportunity to engage and interact with students and alumni. Alumni and student engagement. Social media offers a perfect platform to keep students and alumni engaged with the school—even after they’ve graduated. And yes, I mean brand awareness. Student recruitment.

Education 111

Education Social Media Tips Policies 111

Likeable

JULY 1, 2020

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134

Industry Marketing Insurance Yahoo 134

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . With algorithms changing to be less like-focused and towards related interests, it’s important that your content engages first, and inspires individuals to follow. Embrace Diversity and Authenticity.

Social Media 96

Social Media Authentication UGC Communities 96

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Host contests or ask questions to encourage engagement. Curate user-generated content. Several studies have found that photos tend to get more overall engagement (i.e.

Instagram 111

Instagram Video Feed Feedly 111

Convince & Convert

FEBRUARY 25, 2016

However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. NASCAR (@NASCAR) February 21, 2016. NASCAR (@NASCAR) February 21, 2016. Rules: https://t.co/lB97h1nPTr lB97h1nPTr https://t.co/KGvLw9W93v.

Social Media 60

Social Media Hashtag Activities Eventful 60

Audiense

MAY 10, 2016

In Dublin, we have a social inbound team who work on any questions people have on social, as well as all engagement. — Airbnb (@Airbnb) April 11, 2016. — Airbnb (@Airbnb) April 19, 2016. — Airbnb UK (@Airbnb_uk) April 21, 2016. You just have to be great at curating! pic.twitter.com/DK9N7kCznQ.

Brands 103

Brands Hosting Hotels Campaign 103

Pixlee

DECEMBER 5, 2019

In the summer of 2016, the world was forever changed with the release of Pokemon Go. It has the potential to augment live events, create engaging virtual stores, and generate interactive AR videos. Allowing users to play with an AR mascot and create a curated feed of their experiences. .

UGC 69

UGC Content GPS Avatar 69

Jon Loomer

JANUARY 21, 2018

4, 2016: Seriously, enough of the click-bait. 15, 2016: No we mean it about fake news and hoaxes. 18, 2017: No engagement bait, either. Is engagement bait good? Engagement bait was used for one reason: To trick the algorithm into thinking that you’re creating good, quality content. 20, 2015: No more hoaxes.

Feed 166

Feed Feedly News Facebook 166

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

Facebook 113

Facebook Marketing Groups Groups 113

Unmetric

MARCH 22, 2016

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. TacoBell was able to beat their own benchmark with quirky content.

Feed 72

Feed Feedly Instagram Compete 72

Ignite Social Media

MAY 4, 2020

A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Since then, Instagram Stories has launched a slew of creative tools and interactive features that keep users engaged and posting. Options include polls, countdown, quizzes, and more.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement.

Video 76

Video Film Meme Trends 76

Ignite Social Media

JUNE 1, 2016

Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. So a top social media post to us is one that generates the most reach and engagement. These social media posts are ordered according to their reach rather than engagement as it’s easier to get that data. 778 shares.

Social Media 108

Social Media Study LinkedIn Instagram 108

Buffer Social

OCTOBER 1, 2018

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). You: tweets she found engaging in the past, how often and how heavily she use Twitter. Never do clickbait.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

DECEMBER 19, 2019

Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. Instagram isn’t always about having that gorgeously curated feed anymore. Instagram isn’t all about the flawless photos and hyper-curated feeds anymore–to an extent. Authenticity in Instagram content.

Trends 93

Trends Instagram Meme Authentication 93

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. In fact, shoppers who engage with UGC are more than twice as likely to make a purchase than their peers. Collect and Curate Your Content.

UGC 40

UGC Content Authentication Curation 40

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Next, look at interactions to get a feel for how your audience is motivated to engage with your content. How are Stories impacting your post engagement?

Analytics 74

Analytics Instagram How To Metrics 74

Talkwalker SM

JUNE 14, 2016

In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. The only way to fix your broken social listening – and to succeed in social media marketing in 2016 – is to go visual.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Later

JANUARY 1, 2020

2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). But if you’re choosing influencers based solely on engagement instead of reach, watch this video ).

Trends 87

Trends Instagram Marketing Influencer 87

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Many Instagram influencers felt as though their engagement and impressions were dwindling. A surefire way to engage your audience is through user-generated content (UGC). How does the Instagram algorithm work?

Instagram 52

Instagram UGC Apparel Hashtag 52

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Embrace 360 video and AR technologies to tell your story in the most engaging way possible. FUN FACT: In 2016, live streaming was already a $30 billion+ industry. Curate the best entries and display them on your website. Takeaway: Tap into AR.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

AUGUST 24, 2017

Engagement rates. Is your target audience more engaged on Instagram or Snapchat? Since the decision, we’ve grown our Instagram account by more than 20,000 followers and increased engagement by nearly 300%. Engagement. Engagement level. Engagement seems to be higher on Instagram than Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Ari Herzog

FEBRUARY 5, 2016

I had to start following a large group of people and engage with them. People started following back and engaging back with me. That is where it really took off for me and I’ve continued to engage with many and built closer relationships with them on Facebook too. Social Engage has a feature that will show only replies.

Meeting 70

Meeting Influencer Twitter Tweetdeck 70

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. For early adopters like Starbucks, Red Bull, Gucci and Levi’s, Instagram was a new channel to build brand exposure and engage in a dialogue with current and prospective consumers. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Wahl’s engagement efforts appeal to an community of barbers and stylists, many of whom often trade grooming tips. What do you think of this awesome She Fade?

Communities 40

Communities Instagram Bazaarvoice UGC 40

Later

OCTOBER 29, 2019

Instagram Myth #2: Switching to a Business Account Negatively Impacts Your Engagement . This rumor has been around since Instagram launched business accounts back in 2016, and was recently reignited when creator accounts came onto the scene earlier this year. . Read it,LIKE & COMMENT “YES”. As Instagram explains on Twitter: .

Instagram 76

Instagram Hashtag Feed Feedly 76

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. as of December 2016 was the 25 to 34-year-olds , which accounted for 25.2 Businesses cannot ignore Instagram Stories. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Convince & Convert

DECEMBER 7, 2015

Three quarters of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016. If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story.

Metrics 60

Metrics Brands Mobile Comparison 60

Sprout Social

NOVEMBER 1, 2016

When developing a content strategy, a good place to start is to look at past posts to see what has performed well and what types of content your followers are engaging with. A photo posted by Norwegian Cruise Line (@norwegiancruiseline) on Aug 16, 2016 at 1:28pm PDT. — Airbnb (@Airbnb) August 27, 2016. EmojiTipTuesday.

Travel 40

Travel Class Social Media Hotels 40

Buffer Social

JUNE 3, 2016

If you’re interested in digging deeper into any of these stats, I’m happy to share our Buffer Facebook Stats from May 2016 (download). . Fun fact : Our top tweet from May was a curated piece of content from Business Insider. This shows the true power of curating content on your own social media channels. Top Tweet from May.

Social Media 40

Social Media Hosting Analytics LinkedIn 40