Sprout Social

DECEMBER 19, 2019

Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. Instagram isn’t always about having that gorgeously curated feed anymore. Instagram isn’t all about the flawless photos and hyper-curated feeds anymore–to an extent. Influencer marketing on Instagram.

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Trends Instagram Meme Authentication 93

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. Then, in 2016, Instagram incorporated it into their platform. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. The biggest defining factor in stories is that they are temporary. YouTube Stories.

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Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . With algorithms changing to be less like-focused and towards related interests, it’s important that your content engages first, and inspires individuals to follow. Embrace Diversity and Authenticity.

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Social Media Authentication UGC Communities 96

Later

JANUARY 1, 2020

In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Influencers are expected to be posting to their grid only 2 times per week in 2020!

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Trends Instagram Marketing Influencer 87

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

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agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Embrace 360 video and AR technologies to tell your story in the most engaging way possible. FUN FACT: In 2016, live streaming was already a $30 billion+ industry. Marketers Will Invest Heavily in YouTube Influencers. Live Streaming Gets Authentic.

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Social Media UGC Adwords Influencer 132

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Many Instagram influencers felt as though their engagement and impressions were dwindling. A surefire way to engage your audience is through user-generated content (UGC). How does the Instagram algorithm work?

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Instagram UGC Apparel Hashtag 52

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Follow him on Twitter: @NealSchaffer.

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Ignite Social Media

MAY 4, 2020

A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Since then, Instagram Stories has launched a slew of creative tools and interactive features that keep users engaged and posting. Options include polls, countdown, quizzes, and more.

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Social Media Brands Content Real Estate 121

Ignite Social Media

JUNE 1, 2016

Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. 2015 has been a great year for video, but there is a lot more to come in 2016.

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Trends Social Media Strategy How To 60

Later

DECEMBER 11, 2020

Influencer Marketing in 2021 Will Get A Serious Boost. Brands and influencers collaborating on Reels content . Creating educational carousel posts can increase engagement and reach as your community is likely to save them (and come back to them later), or share them with their own followers. View this post on Instagram.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Influencer Marketing in 2021 Will Get A Serious Boost. Brands and influencers collaborating on Reels content . Creating educational carousel posts can increase engagement and reach as your community is likely to save them (and come back to them later), or share them with their own followers. View this post on Instagram.

Trends 52

Trends Instagram Microblogging Meme 52

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Next, look at interactions to get a feel for how your audience is motivated to engage with your content. How are Stories impacting your post engagement?

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Analytics Instagram How To Metrics 74

Pixlee

MARCH 30, 2017

As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 Engagement. Instagram users are heavily engaged with the content posted on the site. When compared to the engagement rates of other social networks, such as Facebook and Twitter, Instagram blows the competition away.

Tourism 40

Tourism Instagram Travel Marketing 40

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Wahl’s engagement efforts appeal to an community of barbers and stylists, many of whom often trade grooming tips. What do you think of this awesome She Fade?

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Communities Instagram Bazaarvoice UGC 40

Later

DECEMBER 23, 2019

From freeing up time in your workday to driving traffic to your website and increasing productivity, scheduling Instagram posts and stories is a sure-fire way to boost your engagement and grow your following. . Why Schedule Instagram Posts #4: Post More Often to Improve Engagement . It builds a consistent experience for your audience.

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Instagram Feed Feedly Influencer 64

Later

OCTOBER 29, 2019

Instagram Myth #2: Switching to a Business Account Negatively Impacts Your Engagement . This rumor has been around since Instagram launched business accounts back in 2016, and was recently reignited when creator accounts came onto the scene earlier this year. . This is a brand new rumor on the scene and we wanted to investigate it! .

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Buffer Social

AUGUST 24, 2017

Engagement rates. Is your target audience more engaged on Instagram or Snapchat? Since the decision, we’ve grown our Instagram account by more than 20,000 followers and increased engagement by nearly 300%. Engagement. Engagement level. Engagement seems to be higher on Instagram than Snapchat.

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Instagram Cost Comparison Analytics 111

Convince & Convert

DECEMBER 7, 2015

Three quarters of US users are over the age of 18, and we’re seeing more people over the age of 25 joining the platform, a number expected only to grow in 2016. If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story.

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Metrics Brands Mobile Comparison 60

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Curate Your Feed. Need help getting started? Define Your Objectives. January 2017.

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Instagram Tips UGC Hashtag 40

Sprout Social

NOVEMBER 1, 2016

Social media has a huge influence on travel-related purchases. It launched a three-month campaign in which four influencers traveled across key Marriott properties worldwide, taking suggestions from the audience and sharing their journeys on Snapchat along the way. — Airbnb (@Airbnb) August 27, 2016. 33% switched hotels.

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Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

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Social Media ROI Loyalty Social Networking 40

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. as of December 2016 was the 25 to 34-year-olds , which accounted for 25.2 Businesses cannot ignore Instagram Stories. percent of U.S.

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Study Instagram Hashtag Research 111

Buffer Social

APRIL 26, 2017

You’ll learn everything from expert content curation strategies to getting started with paid advertising, from our Digital Marketing Strategist, Brian Peters. in 2016 — a three-time increase since 2009. We have also recently started exploring Facebook ads to increase our brand reach and social engagement. Get more followers.

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Social Media Class Marketing Social Media Management 111

Sprout Social

OCTOBER 13, 2016

As a result, we curate everything. Whether you’re asking influencers, employees or customers to take over your profile, here are some tips on making sure your social media takeovers stay compelling and on brand, even if you’re not doing the executing: Start With the Experts. — Litmus (@litmusapp) October 3, 2016.

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Social Media How To Applications Instagram 40

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. 86% of US consumers will own a smartphone by 2016.

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Statistics Mobile comScore Marketing 108

Koka Sexton

JANUARY 19, 2017

For me, 2016 was a beacon. Having the opportunity to help grow the business and influence the future of social selling is a privilege and a challenge I am excited to tackle. When it comes to establishing your professional brand on social networks, Hootsuite has been at my hub of discovery and engagement. Keep up the great work.

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HootSuite Social Networking LinkedIn Curation 40

Audiense

SEPTEMBER 16, 2016

They self-regulate, give each other around 2 hours between posts, and curate images directly from their assignments, their travels and their lives. A photo posted by National Geographic (@natgeo) on Sep 11, 2016 at 4:49am PDT. — National Geographic (@NatGeo) September 8, 2016. And it’s working. pic.twitter.com/68K72yaMA7.

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How To Marketing Authentication Project 60

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Best of all, you’re in front of people that are on Twitter to engage, not just to spectate. Having topics that are timely and interesting enough to pull people into engaging will increase your chances of success. Sproutchat.

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Pixlee

DECEMBER 13, 2016

By embracing user generated content , relevant curated content, and low production value video, the brand is able to connect with people through humor and clever conceptualization. One of the winners of Forbes’ CircleUp25 , Lemonade is said to be one of the most innovative brands of 2016. Lime Crime Makeup.

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Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023. You’re not alone.

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Influencer How To HootSuite Trends 101

Later

NOVEMBER 7, 2018

As we’ve said before, building a consistent and cohesive Instagram aesthetic is super important if you want to attract more followers and engagement! It has lots of free filters to choose from, and even curated preset packs of complementary filters making it a cinch to edit your photos and create a beautiful Instagram feed.

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Instagram Feed Feedly Cost 62

Keyhole.co

FEBRUARY 27, 2024

This regularity has earned them an engaged following across platforms. Spotify’s marketing team jumped on this bandwagon and created an Instagram post to increase their engagement. Also, recognizing the power of collaboration, Spotify partners with established influencers and rising stars to amplify trending topics.

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Social Media Strategy Content Collaboration 59

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023. You’re not alone.

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Influencer How To HootSuite Trends 82

agora pulse

APRIL 23, 2020

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. All Hashtag features a suite of tools designed to help you build your brand and generate more engagement for your content. Hashtagify.

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Hashtag Tools Analytics Influencer 206

agora pulse

MAY 24, 2016

Content Creation versus Content Curation … which is best for your brand? Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. Why You Should Curate Content. Why You Should Create Content.

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Curation Content Paper.li Press Release 67

Socially Sorted

FEBRUARY 27, 2017

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? Some of them take only minutes to give you more chance of getting more attention, reach and engagement. 6 Invite People Who Engage with Your Page to Like Your Page. Image by Shutterstock. Facebook is hard these days.

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