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Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Brands see the highest average engagement ratio on Instagram—10X higher than on Facebook. However, that engagement ratio declined 26% in 2016. Ponder purposes.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is the leading destination for short-form mobile video.

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How Augmented Reality Could Change User-Generated Content

Pixlee

In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. .

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Social media stories: Your guide to all social media story platforms

Sprout Social

While feeds are carefully curated, social media stories tend to be more spontaneous. Then, in 2016, Instagram incorporated it into their platform. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. The biggest defining factor in stories is that they are temporary. Share behind-the-scenes.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Since then, Instagram Stories has launched a slew of creative tools and interactive features that keep users engaged and posting. Options include polls, countdown, quizzes, and more.