Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Engagement 100

Engagement Banking Eventful Communities 100

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 112

Campaign Brands Communities Industry 112

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. The colors, language and visuals are supporting elements, not “the” brand.

Brands 113

Brands Strategy Reputation Marketing 113

Webbiquity SMM

FEBRUARY 27, 2018

Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Buzzweb Community ). Just 3% say they communicate with brands using Twitter. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Buy 113

Buy Social Media Brands Loyalty 113

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Instagram. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. billion users.

Template 52

Template Templates Examples Social Media 52

The Realtime Report

SEPTEMBER 29, 2021

Thanks to the new incorporation of TikTok Shopping, as a brand you can easily connect your Shopify account to your TikTok Business account. What does it mean for your brand? Instead of paying large sums to celebrities, pair up with influencers if you want to boost your business on social media. The TikTok in-app shopping.

Influencer 91

Influencer Collaboration Trends Features 91

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels . a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Audiense

SEPTEMBER 23, 2016

Not that anyone deliberately does that but, even today, we see brands seemingly oblivious to who is actually using their products, and why. The value isn’t in the hardware, it’s in the community and how they use it. The old creative approach was driven by subjective qualities, like “cool” or “brand equity”.

Data 60

Data Influencer Campaign Strategy 60

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Track Maven. NASA ( @nasa ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Sprout Social

SEPTEMBER 4, 2018

Back in 2016, the only friends I had that talked about it were developers. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. For more info on these projects and their teams, come and ask their team members directly in our Discord community!

Social Media 74

Social Media Brands Discount Price 74

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

Facebook 113

Facebook Marketing Groups Groups 113

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. How the YouTube algorithm influences search results.

YouTube 145

YouTube HootSuite Metadata Notification 145

The Social Media Hat

AUGUST 2, 2016

Social Media How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too. If you've been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known. ABzwP8gDdL — Mark Schaefer (@markwschaefer) July 14, 2016.

Influencer 60

Influencer Social Media Marketing Training 60

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Video 131

Video Social Media Wireless Marketing 131

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Our #wahlcutoftheday is from @andyauthentic.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

Communities 100

Communities Consultant Campaign LinkedIn 100

Talkwalker SM

MARCH 1, 2016

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Fashion brands from the world’s top couture houses plan and strategize on how to best represent their most prized garments to make the most of the global attention. Backing a Winner – The Gucci Buzz.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Many brands are finding success across all social channels with user-generated content.

Social Media 96

Social Media Authentication UGC Communities 96

Keyhole.co

JULY 18, 2023

TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. In this respect, the TikTok marketing trends community is one of the most valuable resources available to you.

Tips 52

Tips Marketing Trends Influencer 52

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

Social Media 52

Social Media Strategy Sports Meme 52

Later

MAY 29, 2020

Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. On Facebook Business Pages or Instagram profiles, brands can build out a catalog of products and services that visitors can browse, save, share, and even purchase.

Features 109

Features Instagram Badge Influencer 109

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. 6: 90% Of Instagram Users Follow Active Shopping Brands.

Statistics 67

Statistics Social Media Marketing Instagram 67

Audiense

SEPTEMBER 9, 2016

From a place where people catch up and share their feelings, it is now, the holy grail of marketing for brands and businesses. While it’s good to get the big influencers involved, a lot of them get free stuff all the time. It’s worth remembering the Average Joes that big brands often don’t pay any attention to. BeatTheBuzz.

Social Media 60

Social Media B2B Influencer Patterns 60