Waxing UnLyrical

OCTOBER 28, 2016

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Content 100

Content Comparison Banking Consultant 100

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 111

Social Media Marketing Sentiment Influencer 111

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Ignite Social Media

MAY 25, 2016

For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. As the job of community manager evolves (yet again), keeping up is increasingly challenging. As the job of community manager evolves (yet again), keeping up is increasingly challenging.

Class 110

Class Communities Community building Discount 110

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles.

Brands 183

Brands Apparel Creative Commons Consultant 183

Pam Moore

MAY 15, 2019

billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program.

Influencer 109

Influencer Brands How To Marketing 109

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. 2 Aflac Overcomes the Algorithm Changes.

Brands 108

Brands Facebook Journal Issues 108

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

agora pulse

NOVEMBER 18, 2020

Looking for solid, time-tested advice on how to build a brand on Twitter? Can you really build a brand on Twitter 280 characters at a time? I’ve built my brand even though I live in a small historical town that not many people have heard of. Last year, Brand 24 monitored over 3.7 The answer is YES! How cool is that?

Twitter 166

Twitter Brands How To Activities 166

Ignite Social Media

AUGUST 31, 2016

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. A great example of a brand doing this right is MAC Cosmetics.

Instagram 107

Instagram Brands Sports Eventful 107

Forbes Social Media

DECEMBER 29, 2018

Patience Randle started her book-centered Instagram lifestyle brand Ink & Fable in November of 2016, and has since grown it to more than 24,000 followers. Here's what she had to say about the close-knit community. Instagram in particular hosts an increasingly popular niche of artsy book lovers.

Communities 79

Communities Instagram Hosting Brands 79

Twist Image

JUNE 3, 2016

Mary Meeker is back with her Internet Trends for this 2016. While her insights always capture the tech community's attention, there are massive implications for businesses and brands as well. Here is Mary Meeker's presentation: Internet Trends 2016 : Here is Mary Meeker 's full slide presentation: Internet Trends 2016.

Trends 40

Trends Conference Mobile Advertising 40

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. The colors, language and visuals are supporting elements, not “the” brand.

Brands 113

Brands Strategy Reputation Authentication 113

Ignite Social Media

MAY 30, 2016

Master Class on Community Management in 2016 Offered at $100 Off. Our team handles community management for many of the world’s best brands, so they have a ton of knowledge. Our Master Class on Community Management Best Practices in 2016 is now open for registration. Things are a’changin.

Class 60

Class Communities Discount Training 60

Ignite Social Media

NOVEMBER 28, 2016

While the year isn’t over just yet, a lot has already happened in 2016. The brand recognition of these Mickey Mouse Ears alone drove people to participate in this community-centered program. While they have incorporated subtitles into their videos to entice people to click on the video, that’s not all the brand has done.

Campaign 60

Campaign Social Media Delicious Video 60

Unmetric

MARCH 13, 2017

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Time Period - Jan 01 - Dec 31, 2016.

Comparison 72

Comparison Brands Report CSR 72

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Instagram. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Buy 113

Buy Social Media Brands Loyalty 113

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. billion users.

Template 52

Template Templates Examples Social Media 52

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. We spoke to Holly Clarke, Airbnb’s EMEA Marketing Manager to get an understanding of how they run their social media, and what it takes to be a meaningful brand. — Airbnb (@Airbnb) April 11, 2016.

Brands 103

Brands Hosting Hotels Campaign 103

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. Product Focus: Using Brand Keywords to Drive Engagement.

Upcoming 40

Upcoming Analysis ROI Report 40

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves.

Brands 141

Brands Policies Guidelines Conversation 141

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Audiense

MAY 5, 2016

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. We’ve spoken to a mix of professionals who are either working in social media at major brands, or are responsible for hiring people into those roles.

Social Media 113

Social Media Skills Applications Social Media Management 113

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles. This phenomenon ties back to why brands have flocked to influencer marketing , too.

Influencer 106

Influencer Campaign Collaboration Authentication 106

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Make your employees your best advocates. Traditional media came in at #2 (58 percent).

Press Release 40

Press Release SEO Influencer Skills 40

Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Make your employees your best advocates. Traditional media came in at #2 (58 percent).

Press Release 40

Press Release SEO Influencer Skills 40

Likeable

SEPTEMBER 10, 2018

If you’re a big brand, you’re likely on Twitter, and with good reason: It’s a place where brands can have meaningful conversations with consumers and make sure their messages get heard. In fact, 50 percent of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV.

Brands 74

Brands Twitter Transportation Apple 74

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Snapchat enjoyed a steady growth pattern from the 16-24 age demographic until Q1 2016 when a new trend emerged.

Communities 60

Communities Social Media Instagram Trends 60

SocMed Sean

FEBRUARY 15, 2022

TikTok's popularity has exploded since its 2016 inception. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

NOVEMBER 8, 2022

Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. Just make sure to abide by the community guidelines : no hate speech, sexual content, or harassment. Increase brand awareness. What is Cameo? This is where you can get as detailed as you want.

Video 91

Video Brands Hosting Template 91

Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Make your employees your best advocates. Traditional media came in at #2 (58 percent).

Press Release 40

Press Release SEO Influencer Skills 40

Rebekah Radice

JUNE 26, 2016

Do you inspire and captivate your social media community? So how can you create a strong visual brand on social media ? 6 Ingredients to a Strong Visual Brand on Social Media. Think about that as it relates to your brand, your website, your entire online presence. Rebekah Radice (@RebekahRadice) June 8, 2016.

Social Media 129

Social Media Brands Energy Buy 129

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels . a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100