Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Engagement is also about the content you create and share across social platforms.

Social Media 112

Social Media Engagement Brands Airlines 112

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. This episode serves up fascinating insights into how transparency leads to content gold and why increasing engagement means posting less on social.

Influencer 129

Influencer Social Media Statistics B2B 129

Convince & Convert

FEBRUARY 5, 2018

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They should also understand the best practices for engaging in social media. Other data suggests the same.

Strategy 147

Strategy Social Media Marketing Consultant 147

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Smartphone App in 2015. Did You Know?

Social Media 100

Social Media URL iPhone iPad 100

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 40

Influencer Tools Marketing Klout 40

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. 1 Dietz & Watson Launches the First-Ever Meat Nut.

Campaign 166

Campaign Meme Instagram Social Media 166

Waxing UnLyrical

FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Communities 100

Communities Consultant Campaign LinkedIn 100

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

MARCH 18, 2019

The Art of Copywriting: How to Write Better Captions that Get Engagement. One of the first steps in relating to our audience on a deeper level and increasing engagement on social media is simply writing better captions. First and foremost, it’s the more often than not, simpler, shorter captions will generate the most engagement.

Engagement 76

Engagement How To Overview Social Media 76

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. During this time, LinkedIn was the first to go public and Facebook soon followed. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social.

Social Media 84

Social Media Trends Community building Hosting 84

Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015.

Template 111

Template Templates Social Media Strategy 111

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Here’s what you should know.

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

AUGUST 14, 2015

Virgin Atlantic (@VirginAtlantic) August 11, 2015. Customers have to enter by August 31 st , and entries can be submitted across Facebook, Twitter, and Instagram. Social influence and engagement on contest entries will also factor in. pic.twitter.com/zRBOE9y8PM — Tom Haffield (@ThomasHaffield) August 4, 2015.

Proposal 60

Proposal Class Airlines Upcoming 60

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Supporting Resources: Influencer Marketing in a Nutshell. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Instagram Follower Growth and Engagement Trending Down. We’ll keep an eye out.

Instagram 60

Instagram ROI Influencer Research 60

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Look at the engagement on their campaigns and get familiar with their personality.

Social Media 111

Social Media How To Hosting Hashtag 111

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. It was all designed to get engagement but mitigate any chance for trolls to disrupt it. It’s a busy time.

Social Media 172

Social Media Advertising Team Hubspot 172

Mindjumpers

NOVEMBER 17, 2015

Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. Second to relevance, influencers play a key role in taking a campaign or cause viral. All there needs to be is relevance. I’ll explain.

Activities 0

Activities Social Media Hashtag Campaign 0

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. And what “viral” means has changed over time.

Video 129

Video Social Media How To Trends 129

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in! ?. Must-read resources from the episode.

Case Study 69

Case Study Study Social Media Tools 69

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag. Think again.

Data 60

Data Hashtag Eventful Conference 60

Buffer Social

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. What does social commerce look like on Instagram, Facebook, and Pinterest?

Social Media 98

Social Media Instagram Apparel Groups 98

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. This episode serves up fascinating insights into how transparency leads to content gold and why increasing engagement means posting less on social.

Influencer 60

Influencer Consultant Social Media Statistics 60

agora pulse

DECEMBER 20, 2016

The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. more engagement than those with none. In 2015, best posts from top brands had an average of 2.5 Its videos of “real people” and influencers wearing its products. hashtags per post.

Instagram 60

Instagram Video Hashtag Case Study 60

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Can Marketers Predict and Measure Influence, Down to the Dollar? Twitter Facebook Google+ LinkedIn Weekly Roundup: Overcoming Obstacles with Measurement. If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Audiense

MAY 16, 2016

For us, we want to achieve a high level of reach and brand awareness, but the level of engagement per posting is also a major KPI. This approach, as opposed to looking at how many engaged per week/month, helps to inform us of the quality of our social content regardless of the quantity. Come & visit #PorscheGuildford.

Strategy 113

Strategy Automotive Campaign Social Media 113

The Social Media Hat

MAY 21, 2016

Blab participants can ask questions and chat real-time, as well as share links to the blab to Twitter or Facebook. Recorded discussions and interviews can be uploaded to YouTube and Facebook, and the audio can be used as podcasts. And it's Facebook Live that's been creating enormous ripples in the live video pond.

Social Networking 114

Social Networking YouTube Platform Hosting 114

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. What’s more?

UGC 60

UGC Brands Content Instagram 60

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111