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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Clubhouse peaked in February 2021, when big names like Elon Musk and Mark Zuckerberg were hosting chats, and declined from there. Source: Statista. Ready to get started?

Platform 142
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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 100
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Triller: What Your Brand Needs to Know

Ignite Social Media

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Plus, Triller says it has the rights to 97% of licensed music, meaning content won’t be flagged on different platforms. Triller hosted a fight between Mike Tyson and Roy Jones Jr.,

CPM 162
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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? Image: Thinkstock. Changing interactions, changing metrics.

Content 100
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9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.

Types 145
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We knew we were onto something.

Brands 82
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Video Marketing For Your Business

yMarketingMatters

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Vine (6-seconds).

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