Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Screentime 2015-present.

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Strategy Marketing SMS Mobile 209

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Saying It Social

JANUARY 27, 2015

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

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Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

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Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. Audi Ireland (@audiireland) April 27, 2015. Audi Ireland (@audiireland) April 29, 2015. If a woman wants to drive… don’t stand in her way!

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Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. And social media is arguably the best channel for doing exactly that. Customers change. Industries pivot.

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Sentiment How To Marketing Analysis 134

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.

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Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing.

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Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Don’t Forget to Customize. reengage). So, there it is.

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yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins. and the U.K. Blab & Vine RIP. Well, not anymore.

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Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well.

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Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

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Pam Moore

DECEMBER 14, 2017

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

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Organization Content ROI Marketing 165

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. While we do a whole lot with and on the internet, we spend a good portion of our time on the social platforms.

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Laurel Papworth

JUNE 21, 2015

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015.

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Course Social Media Class iPad 40

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release. Send a clear message.

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Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing.

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Social Media Strategy Apple Analytics 149

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Social media advertising usage statistics.

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Advertising Social Media List Statistics 112

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Get Noticed on Social Media.

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Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

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Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

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Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

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Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. Tears Of Joy was chosen because it was the most-used emoji globally in 2015. Oxford’s word of the year is its biggest continuing PR campaign. Last year was the year of ‘vape’ and in 2013 it was ‘selfie’.

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Statistics Campaign Social Media Engagement 150

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Social Media Case Studies content marketing gopro nokia social image of the week social media image of the week Video visual storytelling volkswagon'

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Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

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Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. Go further responsibly.

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Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. While the consensus on what Black Friday itself will look like is still up in the air, other marketers are taking notice of this action as they evaluate their in-store plans for the holiday. Amazon Prime Day.

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Video Vimeo Marketing YouTube 100

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead.

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Hashtag Metrics Analysis Apple 52

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Research and Insight.

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Social Media B2B Research Groups 129

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015.

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Social Media Brands Case Study Film 60