Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. This is the same strategy used by brands such as REI , Birchbox , and Fedex.

Organization 108

Organization Flipboard Social Media Company 108

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Diva Marketing Blog

AUGUST 4, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business.

Construction 40

Construction Small Business Exercises Communities 40

yMarketingMatters

FEBRUARY 10, 2014

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Here are my Best Tips for Successful Social Media and Digital Marketing in 2014.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Laurel Papworth

APRIL 8, 2014

I have not gone into the repercussions – staff will blow up online and no one will know as there were no warning signs , or that contractor organisations and eventually small business will follow these draconian practices. Wendy Carlisle (@Wendycarlisle) April 8, 2014. That’s a given. I’ve stuck with Tips.

Guidelines 89

Guidelines Tips Policies Education 89

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Athleta community! Connect with specific audiences.

Examples 145

Examples Company Social Media Apparel 145

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Buffer Social

JANUARY 10, 2023

While she wasn’t quite ready to open up her own business as a preteen, all that drive would pay off. By age 21, Janet had already earned six figures from her lifestyle brand Janet Gwen. And today – seven years later – her business has steadily grown and reached seven figures in sales. But there was an issue.

Small Business 16

Small Business Class Retail Instagram 16

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Image credit: Cox Business. 10 Steps To Use LinkedIn For Small Business by MarketingThink.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. State of Paid Media Buying in 2020. billion).

Advertising 187

Advertising Social Media Tips B2B 187

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

yMarketingMatters

MARCH 30, 2014

Showcase Pages: These are extensions or subpages of your Company Page dedicated to specific products and services, designed to allow companies with a diverse range of products or services to create pages for individual brands. This allows brands to target their marketing and build relationships within relevant communities.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

Buffer Social

JANUARY 9, 2024

However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!  The legendary half-time performance's combined star and brand power may have something to do with this.   Again, this list is comprehensive but not exhaustive.

List 96

List Social Media Content Fashion 96

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 Steps Using Social Media For Business Development by Soulati-TUDE. What trends and changes in social media do marketers need to stay on top of?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Socialmedia.biz

OCTOBER 29, 2016

Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos?

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Monitor brand sentiment. It’s happening: Robots are taking over. billion USD. Source: Shopify.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Buffer Social

NOVEMBER 30, 2020

We alerted our community to the breach before knowing the source of it, and we provided updates on our progress every few hours for the first few days. 2014: Our largest acquisition offer and deciding not to sell Buffer. However, in 2014 we received our largest acquisition offer to date.

Team 74

Team Startup Project Company 74

Webbiquity SMM

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. How Small Businesses Can Use Social Media at Events by MyBeak Social Media. 90% of Inc. by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014? 3 Reasons to Dust Off Your Google Plus Business Page by SteamFeed.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? Between large and small businesses? 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world. Here’s The Future Of Podcasting by Forbes.

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Pricing: Deluxe: $59 per user/month – Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports. Postling is perfect for businesses looking to expand their reach across social networks. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

ProBlogger

APRIL 14, 2014

The objective of this post is not to brag but rather share data insights with the blogging community to get feedback. The 30 Awesome Free SEO Tools for Small Businesses headline was the 8 th most popular blog post on Searchdecoder in 2013. His free personal branding e-book, Away with the Average , has been widely praised.

Case Study 55

Case Study Curation Study Startup 55

Socially Sorted

MARCH 4, 2016

When WordSwag hit the attention of bloggers in 2014 it quickly became a household favourite. But it’s the remixing that allows you to create some very cool designs and layouts – by tapping into the Studio community, which is brimming with designers. Here they are: 10 WordSwag (iOS only). Now THAT is a time saver!

Social Media 97

Social Media Content Template Templates 97