Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Kmart went overboard with template-responses: In 2013, Kmart, the American department store chain announced that their doors will open at 6 a.m.

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Social Media Brands Template Templates 103

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Embrace authenticity. How important is authenticity on social media? Keep organized.

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Trends Social Media Brands Authentication 111

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online. Uniqueness.

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Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

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Social Media Tumblr Authentication comScore 165

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

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Brands Loyalty Authentication Statistics 100

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

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Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. Star Wars Day – May the Fourth. Some things were never meant to go to the dark side.

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Brands Proposal Sports Authentication 87

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Brands will need to invest in social ads. So what’s next for Stories in 2019? digital ad spending.

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Trends Social Media Instagram Influencer 142

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

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Instagram Brands Communities Loyalty 104

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

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Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Speak to your demographic.

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YouTube Tips Authentication Loyalty 154

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

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Hootsuite

FEBRUARY 14, 2023

They earn thousands or even millions per year for sharing branded content with their audience. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Brand status. How many brands do they work with? Are these brands well-known/respected? Authenticity.

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agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. Consumers like Stories from brands.

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Social Media Survey Social Media Management Instagram 129

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

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Twist Image

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. I have been fortunate to have attended the annual conference since 2008.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We accomplish this with our brand partners by fostering a team-mentality of “all hands on deck.” What if it gets one view?

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Twist Image

SEPTEMBER 25, 2013

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. The book will be out on October 1st, 2013 and I am enjoying it immensely.

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Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

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Authentication Loyalty Buy Study 145

Likeable

APRIL 23, 2019

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. As consumer behavior and platforms rapidly shift towards stories, marketers are catching up. Explore more authentic, behind-the-scenes content. So, are stories the future of social media? We’d say yes.

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Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

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Mobile comScore Insurance Sites 225

Mindjumpers

MARCH 7, 2013

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Just remember – the conversational topics must be in context with your brand. How to Reach Social Success with Contextual Marketing.

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Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.

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ProBlogger

SEPTEMBER 20, 2013

Note : the Virtual Pass for PBEVENT 2013 is still available for purchase here. ProBlogger Training Event 2013: What I Learned. Top 10 tips for Business Blogging from ProBlogger Event 2013. ProBlogger Event 2013: A buttload of learning. 27 Things I Loved About the 2013 Problogger Training Event. Tips + Takeaways.

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Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

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ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. She is the blogger behind Beauty and Bedlam , which she describes as an authentic look at intentional living through strengthening family ties, encouraging meal time memories, food/meal planning, couponing, personal finance, home decor and frugal fashion. Emily Winters. Eden Riley.

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Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. Keep messaging authentic – no marketing allowed!

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Sports Authentication Comparison Social Media 135

Diva Marketing Blog

MAY 12, 2013

What does authenticity mean in 2013? . Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? Jack Yan. It’s buggy as heck.

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Buffer Social

APRIL 6, 2017

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Today, we’d love to share our marketing team’s favorite tools!

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Tools Marketing Survey Team 111

Likeable

OCTOBER 22, 2019

Every piece of content your brand posts on social media should either educate, entertain, or inspire. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. Featuring authentic stories. Enter social video. Microvideos. Tutorials and how-tos.

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Types Video UGC Authentication 44

Later

JULY 24, 2020

In fact, Snapchat only introduced stories in 2013 — and it’s unlikely that anyone could have predicted just how successful the 24-hour, mobile-friendly, ephemeral format would become. Stories are constantly changing to meet how brands, creators, and every day people use social media. But this wasn’t always the case.

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Instagram Authentication Features Mobile 85

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now.

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Posterous Social Media Comparison Team 124

Buffer Social

AUGUST 10, 2016

Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad like this in the 1980s: To this today: Beer ads that support equal pay? Feminine hygiene brands redefining how we talk to—and about—girls?

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Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . via MarketingCharts.

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Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. Social movements are not marketing opportunities. Try to profit from your support.

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Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

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