Bill Hartzer

DECEMBER 18, 2023

This unique approach is poised to revolutionize the Twitter experience, circumventing the prevalent issues posed by the platform’s algorithm and creating a space for authentic engagement. All rewards contributed by creators are reinvested back into the network, fostering a self-sustaining ecosystem.

Twitter 95

Twitter Project Fashion Education 95

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We accomplish this with our brand partners by fostering a team-mentality of “all hands on deck.” What if it gets one view?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram 104

Instagram Brands Communities Loyalty 104

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Mindjumpers

MARCH 7, 2013

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? The consumer journey is more fragmented than ever, and multiple touch points are influencing the consumer. Social behavior.

How To 249

How To System Skills Loyalty 249

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 147

Authentication Loyalty Buy Study 147

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world.

Video 144

Video Social Media Strategy Film 144

Likeable

OCTOBER 22, 2019

Every piece of content your brand posts on social media should either educate, entertain, or inspire. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. Employee or influencer takeovers. Featuring authentic stories. Microvideos.

Types 44

Types Video UGC Authentication 44

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. Since then, he’s been able to attract the attention of many key influencers and mainstream media. I believe that both sites have a lot of potential, and that her profile will be growing a lot in 2013. Hopefully we’ll see more writing from her in 2013. Emily Winters.

Blogger 55

Blogger Twine Fashion Project 55

Later

JULY 24, 2020

In fact, Snapchat only introduced stories in 2013 — and it’s unlikely that anyone could have predicted just how successful the 24-hour, mobile-friendly, ephemeral format would become. A study by Fohr and Later found that influencers shared 18% less feed posts from 2016 to 2019. . But this wasn’t always the case.

Instagram 85

Instagram Authentication Features Mobile 85

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Until recently, social media activism has been somewhat optional for brands. It was only in 2018 that Nike made headlines for taking a stand with Colin Kaepernick.

Hashtag 145

Hashtag Activities Social Media Retail 145

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach.

Social Media 111

Social Media Engagement Marketing How To 111

Diva Marketing Blog

MAY 12, 2013

What does authenticity mean in 2013? . One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? So to get those people-to-people connections, I have to go to Instagram, where the “conversations” (via photos) are just that more authentic. Jack Yan. Simplicity.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. 5 Ways Brands Can Use Instagram Stories.

Instagram 40

Instagram Brands Feed Feedly 40

Diva Marketing Blog

DECEMBER 25, 2012

It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience. The digital relationships that the people who are the heart of your brand can set off a unique chain reaction. That takes courage too. .

Social Media 91

Social Media Film Foursquare Loyalty 91

Buffer Social

SEPTEMBER 24, 2018

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Part II: Instagram working on a brand new standalone shopping app.

LinkedIn 60

LinkedIn News Social Media Brands 60

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. if we can be as couragous as Mr. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.

Social Media 67

Social Media Airlines Film Foursquare 67

Diva Marketing Blog

JULY 4, 2013

Perhaps it was the influence of Atalanta , the Greek goddess of running, but few rain drops fell during most of the Peachtree Road Race. If you''re beginning a new social platform it''s important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network.

MySpace 82

MySpace Authentication Communities Platform 82

Kikolani

SEPTEMBER 17, 2013

So how then does a blogger successfully promote a brand new blog post? Connect with influencers in your market. If you have a valuable piece of content that you want shared more widely, make sure you have built up connections with other influencers in your niche. Well, a lot of it is about contacts.

Tips 168

Tips Influencer Blogger LinkedIn 168

Kikolani

MAY 10, 2013

How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. Social Media / Social Networking. With the right mix of art and science.

Mashup 123

Mashup Resources FeedBlitz Adwords 123

Pam Hughes

DECEMBER 30, 2021

When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community. This shift has been influenced by voice search, which continues to play a role today with a constant focus on experience and not just keywords. This update, along with other ones, has changed SEO. Use structured data.

SEO 68

SEO Strategy Engineering Mobile 68

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. You need … Resources.

Video 40

Video Twitter Content Facebook 40

ProBlogger

MARCH 5, 2014

There seemed to be a few recurring themes in the answers of the bloggers we asked – topics like being authentic, writing in your own voice, focusing on your readers, and being useful. It is ok to be influenced by people, but develop your own style. Mistakes most mentioned. Also read a lot, not just blogs.

Blogger 55

Blogger Travel WordPress Delicious 55

ProBlogger

DECEMBER 30, 2011

” I think Maria will be an influence on curators for years to come. Her book, Swept , will be out in 2013. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York. I’m curious to see how he leverages his brand in 2012. Kristi Hines.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads. But it remains a huge opportunity and is underutilized by many brands.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

MARCH 16, 2023

In this interview, we discuss all things content creation – from favorite platforms to her advice for creators on showing up authentically online. I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. Q: Welcome, Jayde!

Authentication 80

Authentication LinkedIn Influencer Social Media 80

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

Campaign 110

Campaign Social Media Issues Instagram 110

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122