Waxing UnLyrical

NOVEMBER 20, 2018

Growth PR starts with Brand Indicators (like tone/sentiment and share of voice) and Revenue Indicators (like website traffic, social shares and readership) and ties those early indicators back to Funnel Accelerators (like conversions, calls-to-action and qualified leads). Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Short-form video is also generally cheap and easy to produce and requires minimal production effort.

Video 113

Video HootSuite How To UGC 113

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? These are particularly useful for precise information, like a specific definition, quote, or product details. You can respond to positive tweets mentioning your brand or product. Are you tired of sifting through endless tweets to find that one specific gem?

Twitter 52

Twitter Hashtag Trends Sentiment 52

Twist Image

MARCH 6, 2012

After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. Prior to the many sessions at TED 2012, the hosts would remind people to turn off their mobiles. anti web sentiment. productivity. It didn't stop there.

Conference 104

Conference iPhone Sentiment Mobile 104

Webbiquity SMM

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Laurel Papworth

JULY 2, 2013

The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Class 85

Class Training Social Media Case Study 85

Twist Image

MARCH 4, 2016

Consumers sentiment mixed with traditional brand messaging creates an arena where everyone can better understand if a brand truly does deliver on its vision, mission and brand promise. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). There's no "fixing it in post-production."

Brands 40

Brands Feed Feedly Engineering 40

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. And it definitely came through with the results of the campaign, the response and the overall sentiment. Don’t talk to businesses about a product.

Travel 92

Travel B2B Automotive Campaign 92

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media.

Social Media 72

Social Media Tools HootSuite Price 72

Hootsuite

NOVEMBER 5, 2020

It standardizes security assessment and authorization for cloud products and services used by U.S. Here’s a quick introduction: FedRAMP has been around since 2012. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. What is FedRAMP? federal agencies. It was born from the U.S.

Applications 130

Applications Process Software Metadata 130

SocMed Sean

DECEMBER 9, 2011

Changes that lower overhead or introduce new products and services automatically drive ROI. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Social can do both. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

JANUARY 25, 2012

As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? I would personally add to Jay’s list and confidently state that 2012 is the year “Big Data” starts to make sense as consumerization ensues. The comment sums up the sentiment many have with regards to their IT department.

Marketing 116

Marketing Crowdsourcing Smart Phone Mobile 116

Socialmedia.biz

MARCH 23, 2016

What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.” As noted, Social Mention has a lot of great tools such as Sentiment, Top Users, Top Hashtags, Posts Rank and Sources. But social media is critical to the modern business landscape.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. One of the things that we’re looking at really closely is sentiment analysis. They’ve got a good product. It’s their 12th annual trust and credibility survey.

Social Media 117

Social Media Committee Team Questions 117

ProBlogger

DECEMBER 11, 2016

I began to look around at what affiliate products I might be able to promote. I had some previous relationships in place with people who had products that I could promote. I was looking for them to put a product on sale at a percentage off. . There was one deal on a physical product. They were three of our eBooks.

eBook 32

eBook Campaign Price Discount 32

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” Then again, you also need a great product! It makes you more productive as a company. Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

ProBlogger

SEPTEMBER 24, 2012

One look at popular posts such as “ What it’s like to own an Apple product ,” and “ How a web design goes straight to hell ,” and it’s clear that Inman is a master of poking fun. You can download his Affiliate Marketing 2012 Survival Kit for free. That is a powerful voice. Finding your voice.

Blogger 43

Blogger Blogosphere Curation Industry 43

Bill Hartzer

DECEMBER 17, 2012

So, here is this year’s list, the top ten public relations blunders of 2012. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. Photo courtesy Inforum Blog.

Insurance 161

Insurance Apparel Policies Report 161

Convince & Convert

APRIL 18, 2016

Plus, if branded content (usually great advertisements that don’t blatantly promote their products) adds to the publication’s credibility and entertainment value, there’s not much reason for users to continue raising their pitchforks against the advertising industry. In 2012, Gatorade launched its “ Win from Within ” campaign.

Campaign 60

Campaign Brands Content Film 60