2012 Communities Products Sentiment 
Waxing UnLyrical
JANUARY 24, 2013
Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.
Social Media Strategies Summit
FEBRUARY 27, 2020
Source: PEW Surveys conducted 2012-2019. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.
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Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Dark social helps you find these powerful sources.
Social Media Strategies Summit
JANUARY 3, 2019
As the brand has expanded its product offering, they have continued to show their audience how to build a lifestyle around denim. But perhaps most importantly, Madewell’s assortment of images and video create a very clear, shoppable virtual storefront for their product assortment. away / 339K followers. 6 So Worth Loving.
Webbiquity SMM
FEBRUARY 4, 2013
Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. To succeed in social media, relationships need to be built within online communities. They circle simultaneously.”.
Laurel Papworth
JULY 2, 2013
Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laptop hire costs are $50 a day.
Laurel Papworth
APRIL 29, 2012
Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.
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