Sherrilynne Starkie

AUGUST 13, 2012

For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. In communications, word clouds are best used in conjunction with ‘human’ analysis. Are positive words more prominently displayed than negatives ones?

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. 2012 in Recap: The Year of Visual Social Media. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. Oh, and in case you’re frantically going back through your posts to see if you were targeted, this study was done in 2012. Take me for example.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Waxing UnLyrical

NOVEMBER 20, 2018

Growth PR starts with Brand Indicators (like tone/sentiment and share of voice) and Revenue Indicators (like website traffic, social shares and readership) and ties those early indicators back to Funnel Accelerators (like conversions, calls-to-action and qualified leads). Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. For brands, this shift away from relying on social networks for our feelings of connectedness speaks to the need for greater social listening to understand followers and analyze overall sentiment before making connections, a tactic 2/3 of marketers said would be critical in 2020.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

AUGUST 31, 2015

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Social Media 60

Social Media Sentiment Price Diagrams 60

ProBlogger

DECEMBER 27, 2012

was the second and final major WordPress release of 2012. Thankfully, WordPress isn’t too sentimental—they know that the link manager is now only used by a small percentage of users. Each year the WordPress platform evolves and 2012 was no different. WordPress Feature Review: New Features You Missed in 2012, Part 2.

WordPress 40

WordPress Features Review Widget 40

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Are you tired of sifting through endless tweets to find that one specific gem? Identify those that suit your brand image and are popular with your audience.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Twist Image

MARCH 6, 2012

After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. Prior to the many sessions at TED 2012, the hosts would remind people to turn off their mobiles. anti web sentiment. Is your head buried in your lap? book cover design.

Conference 104

Conference iPhone Sentiment Mobile 104

Social Media Strategies Summit

JANUARY 3, 2019

They launched in 2012 as a response to the lack of swimwear options that the founders could identify with. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. Another brand that’s excellent at engaging men on Instagram is Chubbies. In 2018, 70.7%

Instagram 139

Instagram Brands UGC Travel 139

Webbiquity SMM

FEBRUARY 4, 2013

. • “(Metrics should also) include brand awareness, Web site traffic, and thought leadership, but be sure that all of those goals are combined with real, hard numbers, such as leads, conversions, sales, and profit—not just soft feel-good measurements, such as impressions, clicks, sentiment, likes, follows, fan, or plusses.

Review 186

Review Marketing Metrics Sentiment 186

Twist Image

JULY 1, 2014

Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Facebook went public on Friday, May 18th, 2012 and - on that moment in time - Facebook''s customer became Madison Avenue (not Wall Street). It''s about the ethics. Consumers feel manipulated. We''re suspect.

Adwords 94

Adwords Facebook Advertising Embedding 94

Kikolani

OCTOBER 29, 2012

It comes complete with advanced analytics such as sentiment analysis, passion, reach and strength so you can gauge how well your brand is being perceived online. You just need to click ‘Add to Queue’ or ‘Post Now’ UPDATE: Timely has decided to close their doors as of November 2012. NutshellMail.

Blogger 159

Blogger Social Media Tools Disqus 159

Twist Image

AUGUST 14, 2012

Carroll is still a musician but also a sought-after public speaker on customer service and the author of the newly published business book, United Breaks Guitars - The Power of One Voice In The Age of Social Media ( Hay House , 2012). It was also named one of the top business books of 2012 by 800 CEO Read.

Airlines 92

Airlines Wikipedia Publishing Price 92

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. This sentiment isn’t limited to a particular locale, language or culture. @hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular?

Video 112

Video HootSuite How To UGC 112

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it?

Facebook 107

Facebook Automotive Press Release Banking 107

Twist Image

NOVEMBER 13, 2012

On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"? Other Zappos team members will show up at your desk with a dunce cap for you.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Laurel Papworth

JULY 2, 2013

Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. If you do not have a laptop please email us at pa@laurelpapworth.com so we can organise one for you. Laptop hire costs are $50 a day. Lunch and light refreshments are included as part of the course.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

APRIL 22, 2012

While Bank Transfer Day, and the dump-your-bank sentiment that serves as its backdrop, has earned a lot of media coverage and promotional dollars among credit unions, are people really switching? Jan 27, 2012). Ok, so “liking” something on Facebook is one thing but. Do people actually switch banks, on a whim?

Banking 85

Banking Statistics Communities Exercises 85

Twist Image

MARCH 4, 2016

Consumers sentiment mixed with traditional brand messaging creates an arena where everyone can better understand if a brand truly does deliver on its vision, mission and brand promise. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). It has also created a platform for interactions.

Brands 40

Brands Feed Feedly Engineering 40

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Class 85

Class Training Social Media Case Study 85

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. And it definitely came through with the results of the campaign, the response and the overall sentiment. There was more reach and notoriety.

Travel 92

Travel B2B Automotive Campaign 92

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media.

Social Media 70

Social Media Tools HootSuite Price 70

SocMed Sean

DECEMBER 9, 2011

4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Never walk into a meeting with a chart or graph showing sentiment without having a human double-check the results first. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

JANUARY 25, 2012

As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? I would personally add to Jay’s list and confidently state that 2012 is the year “Big Data” starts to make sense as consumerization ensues. The comment sums up the sentiment many have with regards to their IT department.

Marketing 115

Marketing Crowdsourcing Smart Phone Mobile 115

Hootsuite

NOVEMBER 5, 2020

Here’s a quick introduction: FedRAMP has been around since 2012. From a single dashboard, you can schedule and publish content to every network, monitor relevant conversations, and measure public sentiment around programs and policies with real-time social listening and analytics. It was born from the U.S. Try it free today.

Applications 128

Applications Process Software Metadata 128

Socialmedia.biz

MARCH 23, 2016

What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.” As noted, Social Mention has a lot of great tools such as Sentiment, Top Users, Top Hashtags, Posts Rank and Sources. But social media is critical to the modern business landscape. Key Feature.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. One of the things that we’re looking at really closely is sentiment analysis. It’s their 12th annual trust and credibility survey. View more presentations from Edelman Insights.

Social Media 116

Social Media Committee Team Questions 116

Twist Image

FEBRUARY 14, 2017

Never has a sentiment been so true like it is for brands these day. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). Be careful what you wish for. Brands should be spinning like a top (in fact, a lot of them are).

Brands 53

Brands Fashion Retail Authentication 53

ProBlogger

DECEMBER 11, 2016

That helped increase readers’ sentiment from our readers. The other thing that we did in 2012, we’d run two of this – 2010, 2011, but both worked really well for us. We didn’t really push it too hard during 2012, but at the end of 2012, when we did our 12 Days of Christmas, we added a 13th email to our campaign.

eBook 32

eBook Campaign Price Discount 32

ProBlogger

SEPTEMBER 24, 2012

An expert, a comedian, a curator, or a conveyor of public sentiment, it matters very little what position you decide on for your brand. You can download his Affiliate Marketing 2012 Survival Kit for free. That is a powerful voice. Finding your voice. Your objective remains the same: Form a pose and hold it.

Blogger 43

Blogger Blogosphere Curation Industry 43

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” When you finish reading this article, you may disagree with that sentiment. Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

Bill Hartzer

DECEMBER 17, 2012

So, here is this year’s list, the top ten public relations blunders of 2012. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. Photo courtesy Inforum Blog.

Insurance 161

Insurance Apparel Policies Report 161

Firebelly

NOVEMBER 5, 2012

8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins. Social media monitoring service HootSuite has set up a command center for the 2012 presidential elections that tracks the activities of both candidates, the company announced today.

Social Media 215

Social Media HootSuite Sentiment Campaign 215

Convince & Convert

APRIL 18, 2016

It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through. In 2012, Gatorade launched its “ Win from Within ” campaign. The Lego Movie. The Lego Movie is perhaps the best example of branded content I can think of—and as leader in the advertising industry, I’ve seen my fair share.

Campaign 60

Campaign Brands Content Film 60