Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Easily customize them in Canva, and take your Reels game to the next level today.

Video 112

Video HootSuite How To UGC 112

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. These are particularly useful for precise information, like a specific definition, quote, or product details.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Laurel Papworth

JULY 2, 2013

The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Course 102

Course Social Media Press Release Class 102

Twist Image

MARCH 4, 2016

Consumers sentiment mixed with traditional brand messaging creates an arena where everyone can better understand if a brand truly does deliver on its vision, mission and brand promise. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). There's no "fixing it in post-production."

Brands 40

Brands Feed Feedly Engineering 40

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Class 85

Class Training Social Media Case Study 85

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. There was more reach and notoriety.

Travel 91

Travel B2B Automotive Campaign 91

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Convince & Convert

JANUARY 25, 2012

Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? Why Marketers are Now Technology Geeks? If that was your answer, you are correct.

Marketing 116

Marketing Crowdsourcing Smart Phone Mobile 116

Hootsuite

NOVEMBER 5, 2020

It standardizes security assessment and authorization for cloud products and services used by U.S. Here’s a quick introduction: FedRAMP has been around since 2012. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. What is FedRAMP? federal agencies. It was born from the U.S.

Applications 128

Applications Process Software Metadata 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Socialmedia.biz

MARCH 23, 2016

In fact, a full 83% of all marketers say so. What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.” You can set up the platform so you receive daily alerts (via email) about your brand, company, marketing campaigns, keywords, or industry news.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 117

Social Media Committee Team Questions 117

ProBlogger

SEPTEMBER 24, 2012

Your voice has to resonate through a sea of white noise before its message will reach the market. If you want to build a blog as an industry commentator, you must be in touch with the core concerns of your market. ” The average industry joe fights the corner of his market so that the crowd does not have to.

Blogger 42

Blogger Blogosphere Curation Industry 42

Bill Hartzer

DECEMBER 17, 2012

So, here is this year’s list, the top ten public relations blunders of 2012. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year. Hurricane Sandy Sale” a “major marketing fail” – Alaska Dispatch. I’ve posted this for the past few years. Photo courtesy Inforum Blog.

Insurance 161

Insurance Apparel Policies Report 161

Convince & Convert

APRIL 18, 2016

Plus, if branded content (usually great advertisements that don’t blatantly promote their products) adds to the publication’s credibility and entertainment value, there’s not much reason for users to continue raising their pitchforks against the advertising industry. In 2012, Gatorade launched its “ Win from Within ” campaign.

Campaign 60

Campaign Brands Content Film 60