article thumbnail

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 2013 saw an additional $9.2

Mobile 167
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Mobile it totally optin and you need to start building your mobile optin list now. if he can extend his advertising into your mobile device which he already has (if you put it on your profile).

B2B 279
article thumbnail

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180
article thumbnail

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. News Magazine Readers are Old. years old: The median ages remained the same in 2012 vs. 2011. Mobile Creates Additional News Consumption.

News 128
article thumbnail

Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Is your content representative of where your business is at in 2011? Do you have a news section? Is your website mobile?

Hitwise 111
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

This is where we go for breaking news and to connect with journalists, policymakers and politicians. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Everything is being driven by mobile.

Marketing 199
article thumbnail

When Mobile Eats The Internet's Lunch

Twist Image

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? The adoption of mobile devices is not to be taken lightly. In the ReadWriteWeb news items, Smartphones Outsell PCs , from February 8th, 2011 it was reported: "According to IDC , smartphone manufacturers shipped 100.9

Mobile 108