Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Over 50 million users ‘Like’ brands every day (Source: BrandRepublic, May 2011). Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot. And for a short time, you can save 50% on registration at [link]. and a LOT more!

Airlines 114

Airlines Hubspot Tips Technorati 114

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

JULY 25, 2011

The July 2011 WordPress WordCamp Boston rocked! HubSpot Plugin : allows you to leverage HubSpot’s lead nurturing, website analytics and “call to action&# post types. In May 2011, Google added a Site Speed Report in Google Analytics. This guest post is by Marci Reynolds of marcireynolds.com. Build link juice.

Hubspot 40

Hubspot Real Estate WordPress Insurance 40

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 16, 2012

How to Be an Awesome Blog Commenter by HubSpot Blog. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. are easy to find. Stock.XCHNG.

Tools 193

Tools Tips Directory SEO 193

SocMed Sean

APRIL 12, 2015

There’s a history of them doing this, but Google stopped including tweets in their index around 2011. Rather than re-hashing the history here, take a moment and read this great article by the folks at@HubSpot explaining a bit of the history and their thoughts on why this is a good thing. Get the scoop and come back. –Sean.

Google 100

Google Hubspot Content SEO 100

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. Google Wave came out, I think that was 2011. Do less but do better.

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization.

WordPress 185

WordPress Hubspot URL Widget 185

Convince & Convert

NOVEMBER 18, 2014

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. The offer of 33 free marketing templates from our book Web Marketing That Works is a high value piece of content, and because of this, it converts really well.

Conversation 161

Conversation Template Templates Real Estate 161

Convince & Convert

FEBRUARY 14, 2012

A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. But Blogging Actually Works.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Buffer Social

AUGUST 7, 2018

It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. How to improve your Facebook marketing strategy today. What a year for Business Pages on Facebook! Let’s dive in!

Research 111

Research Brands Facebook ROI 111

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

JULY 27, 2017

We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. Our hope is that these posts reflect the needs of our customers as well as the perspectives and views of the writers, editors, and strategists that make up Buffer’s marketing team.

Publishing 111

Publishing Metrics Instagram Research 111

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. The September 2011 introduction of Facebook’s Timeline proved prophetic. Visual, as it turns out, is also the direction in which the world of online marketing has headed. Then, marketers assume the responsibility of qualifying the new visits and converting them into leads.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Download 54 Pearls of Marketing Wisdom today.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog.

Tips 219

Tips Facebook Tools B2B 219

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Revolutionizing Communication.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 23, 2012

It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. It’s appealing, but too late. Image credit: SEOmoz.

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

ProBlogger

JANUARY 8, 2012

According to the 2011 Technorati State of the Blog report , 90 percent of bloggers use some kind of multimedia on their site. The Boston Globe ’s Photoblog is one of the most unique blogs in 2011 because of its use of photos. Super-sized photos. At over 990 pixels wide, these photos are big and bold and are hard to ignore.

Tips 40

Tips Hubspot Technorati Sites 40

Kikolani

FEBRUARY 27, 2013

With the new year coming, it’s time to start planning your marketing. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Create a Content Marketing Strategy. If you’re only going to leverage one form of content marketing, let it be blogging.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Writtent Blog

JUNE 4, 2013

marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. as top sites for achieving a viral effect of your content marketing.

Content 101

Content Marketing Meme Airlines 101

Viper Chill

JANUARY 13, 2016

It doesn’t have anything to do with email marketing. The reason it can work so well is because it doesn’t have any kind of negative connotations that you’re ‘marketing’ but instead providing a lot of value to a loosely defined target-audience. It doesn’t involve connecting with influencers.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Statistics 219

Statistics Research Social Media B2B 219