The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Frequently mentioned vendors include Radian6, Alterian, ScoutLabs, Visible Technologies, Cymfony, there are over 145 known vendor s.

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9 Indispensable B2B Social Media White Papers

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by:, September 2010.

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Trending Sources

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Social Media Marketing - Is Your Business Ready?

In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.

Social Media Monitoring Tools – 2010 Review (intro)

Tags: Buzz tracking Jo Stratmann Series Social Media Monitoring - 2010 review freshminds FreshNetworks online market research research2.0

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions.

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List of Social Media Management Systems (SMMS)

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. They have partners with Convio, Radian6, Crimson Hexagon, Sysomos, Trackkr, IBM, Porter Novelli, Sierra Club, HomeAway.

The 39 Social Media Tools I’ll Use Today

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Thanks for the Radian6 shout-out!

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Social Media Optimization Tools

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. A common question for marketers is, “What are my competitors optimizing for?&#.

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The Three C’s of Social Content: Consumption, Curation, Creation

Most markets around the world saw an increase in “Spectators&# and this is likely to continue. Businesses must join the elite and integrate the creation of compelling content into the social marketing mix. The 5th P of the marketing mix is crystal clear.

100 Media Monitoring Tools for PR

Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. PR professionals and marketers, gain real time insights on the latest news and trends that matters to them.

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100+ Social Media Monitoring Tools

But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. How is our new marketing campaign going?

Social Media ROI with these 195+ Social Media Monitoring Tools

If you are trying to reach your customers with the right message at the right time, get a copy of this free email marketing 2.0 Special thanks to Infusionsoft (Email Marketing 2.0

Women in Blogging: 125 Fearless Female Bloggers


I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much.

100+ Social Media Monitoring Tools


But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. How is our new marketing campaign going? Market Sentinel. Radian6.

Top 10 Reputation Tracking Tools Worth Paying For

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? They divide their services into two major buckets: marketers and PR people.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

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7 Tips for Effective Marketing with Twitter


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. 7 Tips for Effective Marketing with Twitter 30 With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action.

Social Media Monitoring Tools Comparison Guide

Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. Radian6 dashboard pricing starts at $600 per month.)

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing.

Radian6 – Monitoring Social Media

About | Contributors | Contact us | Subscribe: via RSS , via Twitter Radian6 – Monitoring Social Media by Bill Ives November 10, 2008 at 5:38 pm · Filed under Reviews With the continuing rise of Web 2.0 I recently spoke with Chris Ramsey of Radian6 , a service that addresses this need.

Picking a new social media monitoring service

Home About Archives Press Clips Suggested Reading Picking a new social media monitoring service Written on March 29, 2010 by Espo in social media Over the past month, I tasked myself with improving my employer’s monitoring and management of social media results and metrics.

How is PR Changing?

by Jeremy Porter on January 29, 2010 I get this question all the time. If you want to explore this area further, take a look at some of the sales and marketing automation platforms out there. Reply 2 Christine October 1, 2010 at 8:08 pm Great piece.

The Radian6 vs. SM2 Death Match

The Radian6 vs. SM2 Death Match by Michael Bourne on November 3, 2009 The Radian6 vs. SM2 Death Match Management consultant Peter Drucker is attributed with saying “If you can’t measure it, you can’t manage it.” Great to see people writing and even comparing use to Radian6.

Who are the Best Social Media Researchers?

Ari Herzog

To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. I even failed a marketing exam because I was quoting great thinkers from and also the likes of Gary Vaynerchuk too, rather than expected ‘Porter, 1985?

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. It's all part of a larger umbrella of marketing communications, so the questions need to be asked to serve both ends.

Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2

Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. Social Media Social Media Monitoring Alterian listening campaign Radian6 social media tools Techrigy SM2

Missed Opportunities

Twist Image

The truth is that Marketing is changing, shifting and adapting. Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. marketing. radian6. There are no absolutes. There are no hard and fast rules.

Interview with Social Media Citizen: Jo Porritt | Social Media.

Social Media Citizens

Google Alerts , Social Mention and other listening tools, including having trials of paid apps ( Radian6 ) all allow me be listening when my ears may already be elsewhere G: What are your favourite Social Media Citizens ? G: What are your favourite Marketing/PR tools on social media?

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- says: November 1, 2010 at 7:33 am [.]

Class 10

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people.

Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. 10 Best Posts of 2010 Far and away one of the best blog posts.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Social media ROI is a hot topic right now, as social media begins to (slowly) mature.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media.

B2B 5

20+ Cool Social Media and Web Tools

Webbiquity SMM

Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox.

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

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Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

However, you may want to start looking at investing in enterprise-grade social media monitoring tools like Scoutlabs , Alterian , or Radian6 to not just monitor mentions but also monitor sentiment and do analysis on a whole lot more.