Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales.

Mobile 225

Mobile comScore Insurance Sites 225

agora pulse

DECEMBER 17, 2019

Now, many Gen Z members born 1996-2010 don’t even have a Facebook account. Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Get Authentic. Additionally, 63% of customers choose authentic brands over those that aren’t as transparent.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. Each of the four brands have used Facebook in different ways that has been able to lead to in store traffic and ultimately to an increase in sales in the stores.

Facebook 171

Facebook Marketing Policies Disqus 171

Freelance Social Media

MAY 20, 2010

by Justin on May 20, 2010 Facebook just announced another major change yesterday: limiting landing tabs to “authenticated pages&#. This means that a “page must have greater than 10,000 fans or the Page admin must work with their ads account manager&# to be “authentic&#.

Facebook 185

Facebook Foursquare Authentication Privacy 185

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Almost Savvy

JULY 11, 2009

You don’t get that authenticity is a key component of social media success. 104 Responses to “11 Sure-Fire Ways to Get Me to Unfollow You on Twitter&# David Muruli says: February 22, 2010 at 3:29 pm Great article!!!! You have the default Twitter avatar or are using a photo of your dog. How about an article about LinkedIn?

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel.

Hotels 245

Hotels Social Media Communities Discount 245

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Think about individuals and brands that influence your thinking, decisions or actions.

Influencer 186

Influencer iPhone Remix LinkedIn 186

Almost Savvy

JULY 15, 2010

52 Responses to “Just Because We’re Social Networking “Friends&# Doesn’t Mean I’ll Go To 3rd Base With You&# Tweets that mention Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You | Almost Savvy -- Topsy.com says: July 15, 2010 at 4:43 pm [.] Hi, my name is Deb. That is all.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Twist Image

JANUARY 30, 2012

Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? Only 37% of those interviewed had a corporate blog last year, down from half of those interviewed in 2010." Blogging works for the brands that want to make it work.

Authentication 109

Authentication YouTube Publishing Research 109

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. I like the Pork and Bean video.

Video 236

Video Flash Mob YouTube MySpace 236

Almost Savvy

JULY 26, 2009

I truly was trying to be fair, while still holding firm to my ability to build a community which works best for me. It’s actually quite the opposite –> it’s being authentic. Therefore, it’s best to take it offline and handle privately because the value to the community is not apparent. Congratulations!

Facebook 203

Facebook LinkedIn Social Networking Lijit 203

Almost Savvy

AUGUST 3, 2009

There’s something to be said for authenticity in your persona, or for people to know and understand who you are as well as any strongly held views you may have. Register Now for LeWeb 2010 © 2010 Almost Savvy. Frankly put, it isn’t. Social media is very new and anyone who claims they are a guru likely isnt.

Reputation 191

Reputation How To LinkedIn Lijit 191

Pam Moore

JANUARY 25, 2016

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. Aligning your passion with your why. Never giving up!

Social Networking 106

Social Networking ROI Analysis Brands 106

Almost Savvy

DECEMBER 7, 2008

Your example of generosity of spirit ultimately will serve not only the Twitter community but larger society well. Authenticity is key. I’m happy to help and love being in community with like-minded people. Reply Dr. Rus Jeffrey says: December 7, 2008 at 10:33 pm Hey Irene! And a suggestion that the tag be #canuhelp.

LinkedIn 204

LinkedIn Twitter Lijit Survey 204

Almost Savvy

DECEMBER 7, 2008

Your example of generosity of spirit ultimately will serve not only the Twitter community but larger society well. Authenticity is key. I’m happy to help and love being in community with like-minded people. Reply Dr. Rus Jeffrey says: December 7, 2008 at 10:33 pm Hey Irene! And a suggestion that the tag be #canuhelp.

LinkedIn 204

LinkedIn Lijit Survey Reputation 204

Diva Marketing Blog

JULY 4, 2013

Thousands line the sidewalks along Peachtree and cheer the runners on making this very much a community event. . If you''re beginning a new social platform it''s important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network.

MySpace 82

MySpace Authentication Communities Platform 82

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Later

APRIL 9, 2020

4 Brands with Next-level Instagram Affiliate Programs. Affiliate marketing is a system that allows influencers to promote a brand’s products or services and earn a commission from the clicks or sales they generate. This rate can vary depending on the individual brand, but typically ranges between 10%-20%. It’s a win win!

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook , Twitter , or LinkedIn to reveal common connections to the widget owner. Related posts: Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index.

Applications 115

Applications Social Media Widget Technorati 115

Buffer Social

AUGUST 2, 2016

When Instagram first jumped onto the scene in 2010, its defining feature was the ability to turn average-looking smartphone photos into professional feeling images using a range of clever filters and editing tools. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds.

Instagram 40

Instagram Brands Feed Feedly 40

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives.

Instagram 40

Instagram Tips UGC Hashtag 40

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Content without community, without approachability, without humanization and kinship is ineffective. Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Posted by: twitter.com/douglaskarr | January 13, 2010 at 02:58 PM Chad while I agree with your rant I have an easy option, block their Facebook status updates.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Convince & Convert

MAY 2, 2016

Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Gain Trust and Credibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. link] links for 2010-09-07 | Glenn Friesen [.] Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Review 115

Review Social Media Social CRM Consultant 115

Pixlee

NOVEMBER 3, 2016

With social media analytics, businesses can see exactly how customers perceive and interact with their brand, allowing them to make strategic changes that move the needle for the business. Monitor Brand Image. Your brand’s online image is important – U.S. million negative social media posts about brands published every day.

Data 40

Data Social Media Marketing Influencer 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Thanks dude.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. What I found most interesting is the continued shift in the perception of the Apple brand. Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Kikolani

MARCH 16, 2010

If you are accepted into the network (which is very simple if you are qualified) you will receive the following benefits: Premium Branding Capabilities, including the option to upload your own custom profile designs. That is why you need to first build loyal followers who believe you are authentic. An increased uploading capacity.

Organization 111

Organization Social Media StumbleUpon YouTube 111

Josh S Peters

JULY 22, 2009

There are 2 brands that stand out from the pack in all of this. Horny Toad not only has some amazingly soft clothes, but they have a social media presence that is helping create and maintain a community of loyal fans around them under both the Horny Toad and Nau activewear brands.

Social Media 100

Social Media Lijit eBook Retail 100