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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Why is it that people who use social media platforms more often should get better service? McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. Customer service?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win.

Radian6 85
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. It’s difficult to get apps through, and then any updates and fixes take another 3 weeks.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. He’s on the road now on the UnMarketing book tour of 30+ cities. If he’ll be near you, check it out.

Review 115
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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Which brings up the whole “viral&# aspect of the platform. PitchEngine provided a platform for people to get their word out. Social media has changed the way we communicate.

SEO 115
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System). Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.