Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Tagged as: 4x4 , 4x4 meme , meme , social media { 7 comments… read them below or add one } Chris Kieff March 31, 2008 at 8:59 am Tamar, Thanks for the link love and the response. Answers Yahoo!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Why do consumers now have great and collective power to, well, dictate what companies do?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 28, 2010

When Weezer came out with Pork and Beans in 2008, the band’s music video introduced a completely different concept with characters that were incredibly familiar. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Supernova 2008 - Interview with Umair Haque. April 2008.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated. Answers Yahoo!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Reply Australian Web Directory August 13, 2008 at 8:33 am Even TV and radio listeners are media snackers. Reply Ben Cook November 1, 2007 at 11:45 pm I love how people always say they have been tagged against their will but then tag others! Consider billboards.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number. After seeing how it panned out, I have to say that I’m not impressed.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 9, 2008

I have some friends that don’t necessarily like the changes made within Digg in 2008, but they still want to be in the top 100 users for that “high&# I alluded to in my introductory paragraph. Reply Tamar Weinberg May 9, 2008 at 8:43 am You can still do that with karma points and not rankings.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Answers Yahoo!

Press Release 129

Press Release How To Blogger Radian6 129

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) Reply Tamar Weinberg August 19, 2010 at 9:12 am A support group still works, though! Thanks Deb! Answers Yahoo!

Activities 216

Activities Social Media Policies Social Networking 216

Bare Feet Studios

DECEMBER 3, 2007

FYI, they have a great business model and are an excellent example of a company that provides a great service and expertly balances the desires of brides with the sustainability of bridal vendors. streight December 17, 2007 at 5:01 am I’ve tried to work with Facebook, but it really is just a glorified MySpace isn’t it?

Sites 44

Sites Facebook Privacy Xanga 44

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. I’m so glad his account is back up and running! Surely, I’ll have to convince a lot of people. Answers Yahoo!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Reply Shana July 15, 2010 at 2:47 pm GREAT POST! Answers Yahoo!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Reply Joseph Stein January 23, 2008 at 12:30 pm Very inspiring video you found there Tamar. Makes me even more glad I gave up on my engineering career Reply Tamar Weinberg January 23, 2008 at 2:12 pm “You market, by not marketing.&# Reply BrettFromTibet January 23, 2008 at 3:04 pm You bet social media converts!

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 29, 2008

An Interview with Language Trainers, Creators of the Accent Game by Tamar Weinberg on July 29, 2008 Share If you haven’t yet seen the Language Trainers Accent Game , it has won the “best viral marketing strategy of 2008″ (in my eyes). Tamar : What does your company do? Tamar : What does your company do?

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post. Great stuff!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Why follow someone who last tweeted in January of 2008? It’s especially difficult to build up a strong following. Fortunately, Tweet Spinner is here to help. Scheduled Tweets and DMs.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s one of the biggest reasons for companies not to engage in social media at all. I’m just starting our company blog and great rules to live by! I’ve been researching the steps of developing a social media policy for an F-100 company and you laid out the A-B-Cs so clearly. Nurture Perception. Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 23 Surefire Small-Business Marketing Tips for 2008 (PlanetC1.com):

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237