The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Sprout Social
JUNE 3, 2024
The improvement of production quality and rise of all manner of monetization tool have caused that blurry line to sharpen. Knowing where we might be headed, what should senior marketing execs do as a result of all of these changes? And why should all marketers understand it and its impact on social media strategies right now?
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