Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Fear and uncertainty power the social proof systems. Marketing Strategy Small Business Marketing Social Media Marketing brand ratings CRO product reviews social proof testimonials UG

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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

To effectively leverage all this unstructured data, there must be systems in place to organize and filter these images. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: .

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Customer feedback system and process sophistication. Culture and systems such as these will greatly enhance the content produced and inspire users to contribute. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me?

How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. The app uses an advanced AI system to transform 2D images into 3D, with the opportunity to do more than the Facebook 3D feature.

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A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

Although we often take comments for granted as a feature that is generally present at the bottom of most articles and blog posts, considering what a powerful tool it is for UGC ( User Generated Content ), it’s important for online publishers, community managers and everyone else to invest in the right comment system to maximize its full potential. So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication.

A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels.

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Introducing: The Infinity Star Rating

Pixlee

As ecommerce continues to grow, Pixlee TurnTo aims to deliver cutting-edge solutions to customer feedback, from ratings & reviews to social user-generated content (UGC) and influencer marketing. That’s why we believe the five-star rating system needs a makeover.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

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A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Not only can you provide a link to drive traffic from Instagram, but you can also utilize valuable UGC on your website to increase your audience’s engagement once they have clicked on the link you provided. This is especially effective when you use shoppable UGC.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”.

How User-Generated Content can be Used with Chatbots to Convert More Site Visitors

Pixlee

When it comes to incorporating some UGC marketing strategies within our chatbot functionality, this advanced AI coding will be needed to get to the goals that we want to reach. . Chatbots are critical to providing superior service to visitors right from your homepage.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. And while most of these priorities have now been relaxed, even Amazon has at one point changed its fulfillment systems. .

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How an Accurate Ecommerce Product Catalog Promotes Social Commerce

Pixlee

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. Converting more buyers from top social acquisition channels challenges every high-growth ecommerce brand.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets. If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews! 2 Establish a Winning System. Another key aspect of compelling creative is to establish a winning system.

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

Operating System. A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check.

Ask Buffer: Will Scheduling My Social Media Posts Affect My Engagement?

Buffer Marketing

Publish at the best times for your audience : Using a third-party scheduling system means your content is going out at your profiles’ optimized times – whether that's 5 am or 5 pm.

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”.

How To Get More Out Of Post Purchase Communications

Pixlee

Use User-Generated Content (UGC) — Everywhere! UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it.

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Adapting to a Changing Landscape

Pixlee

We know that successful brands are using UGC out of necessity more than ever. If you’re looking for some additional ways to realize more ROI from Pixlee, here are some examples we really like: Use UGC in our paid ads and ad landing pages like Morphe has done to improve conversion.

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Instagram Customer Service: A Guide for Brands in 2022

Pixlee

Additionally, it’s easier to take concerns off of the Instagram app and escalate them within your customer service system of choice by connecting in DMs first. It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos.

How to Create a TikTok Ad Campaign

Pixlee

To optimize your TikTok engagement and share a video that resonates with your audience, you may want to consider user-generated content (UGC) for your first ad. . UGC is a great choice for brands that don’t have access to the resources needed to create a professional, high-quality video.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand.

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Gain Your Customers’ Trust With Permissioned Content

Pixlee

Because of this, getting permission and collecting UGC from this is critical for a brand’s marketing strategy. . This helps streamline and personalize this process while offering a system of record to make sure content is authorized to be shared. Pixlee has proven that installing UGC on PDPs creates about a 1.5x With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source.

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Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Truth be told, this is an excellent strategy to boost awareness of your brand within your community and gain valuable, authentic user-generated content (UGC) in the process. Later, we will touch on how you can repurpose this UGC for marketing campaigns after a contest ends.

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How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert? Place tips can show users other customers’ favorite items, or UGC from their friends. Facebook’s ad system allows you to target users who have just visited you in-store, or were very, very geographically close to doing so. Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Plenty of brick-and-mortar businesses develop strong personal relationships with regular customers.

3 Major Trends in Community Management

Likeable

But here’s a little secret: Your customers would much rather feel like they’re speaking to a human being, and not an automated response system. Developing a UGC strategy can be as simple as sharing photos that your audience takes, just like sparkling water brand LaCroix does on its Instagram , which mostly consists of images submitted by its passionate audience.

Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

User generated content (UGC) is the most persuasive type of content our businesses can obtain, largely thanks to the fact that it’s seen as the most authentic and trustworthy. This gives you higher priority in the ads bidding system and can lower the cost of your ads. One of the easiest ways to use social proof on your Facebook Ads is to take customer reviews or UGC and make it the bulk of your ad copy.

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7 Ecommerce Updates You Probably Missed in 2020

Pixlee

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. While touch-free payment systems were already in play, this new initiative can boost sales and customer satisfaction, while maintaining social distancing norms in the ongoing pandemic – a win-win for all.

Influencer Fraud: Does It Still Exist in 2020?

Pixlee

With the rise of YouTube, TikTok , and Instagram , ways to trick the system have emerged on the side. Tarte showcases influencer content alongside UGC to create an inclusive and diverse brand experience. Influencer marketing is here to stay, regardless of travel and in-person events.

4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

All Pinterest ad formats were migrated to the one-tap system in 2019. Create a UGC community. I love user-generated content (UGC), and Pinterest is the perfect place to encourage it. For a great example, check out AirBNB’s UGC on Pinterest.

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Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

Facebook’s 10-year challenge seemed innocent enough at first glance, but if you looked beyond people warmly reflecting on the past, it became clear that AI systems were likely becoming better at figuring out how people age. Whether it’s for surveillance systems or self-driving cars, few AI tasks have received as much investment as image recognition.

What is a Social Storefront—and why do you need one?

Pixlee

User-generated content (UGC) is any visual media created by users of an online system that is accessible via social media. UGC is trusted by consumers—it provides social proof that others are purchasing the product and helps potential customers see themselves using the product or service. By making the content more personal and relatable, shoppable UGC can increase the conversion rate by 29%.

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. The style of UGC imagery also allows game players to see each locale through the eyes of travelers. With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown.

15 Instagram Reels Ideas to Post Today

Later

She’s using this time to rejuvenate, plan ahead, and think creatively about virtual programs and support systems … the commute might stop, dahling, but the werk must continue ??????? Fenty Beauty does an incredible job of adding UGC to their TikTok and now on their Instagram Reels too.

How Online Travel Agencies can be More Like Amazon

Pixlee

Using modern payment solutions that millennials are familiar with rather than antiquated systems will help solidify trust with the millennial audience. What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Innovative Discount Systems. Amazon has notably used systems like lowering hotel commission and giving discounts to Prime subscribers to gain a foothold over its competitors.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Customizable alerting system. It collects and compiles user-generated content (UGC) from the web into a single platform. . Providing you with an intelligent alert system, the tool lets you know as soon as an important conversation starts gaining traction.

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How to Become a Successful Social Media Consultant

Sprout Social

Contract : Do you have your contracting system set up? tax system.”. – content creation/UGC ads – branding/design – social media help (mngmt, engagement etc. Many agencies that use Sprout, for example, use this system to organize multiple clients.

How to Improve Your Instagram Reach

agora pulse

UGC is one of the best types of content for driving more engagement. Instagram Ads utilize Facebook’s incredible targeting system, and we have a number of diverse ad formats to choose from, including: Single image ads. What business doesn’t want their Instagram posts to gain more visibility? More visibility means new users finding you, following you, and building a relationship with you. Eventually, that can mean purchasing from you, too.