Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
Convince & Convert
MAY 22, 2014
With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move. The style of UGC imagery also allows game players to see each locale through the eyes of travelers.