Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 234

Storify Press Release Case Study Hashtag 234

Webbiquity SMM

FEBRUARY 21, 2017

1) Storify. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Pricing: free version; contact vendor for Storify 2 pricing. …Social Media Walls for Events! Google Review Count: 350. Google Review Count: 346. 3) Instapaper.

Curation 221

Curation Tools Curata Flipboard 221

Waxing UnLyrical

FEBRUARY 25, 2013

He also created a lovely Storify of the chat. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And here’s one of his memories: A1 Remember one awful moment trying to justify why the AVE had gone up… driven by reams of negative press.Ooops.

Storify 214

Storify Handbook Consultant Reputation 214

Waxing UnLyrical

OCTOBER 19, 2012

Social bringing us closer. Ditto with folks I haven’t seen in years, including former friends and colleagues from the time I lived and worked in the Bay Area (here’s my Storify of Day 1 of #prsaicon for a fun look at it). Johna Burke and I spent probably an hour just… chatting. She is so smart, it’s frightening.

Storify 257

Storify Conference Nielsen Hashtag 257

Janet Fouts

SEPTEMBER 17, 2012

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. I knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. Here’s a link to the Storify thread.

Storify 128

Storify Twitter Hotels Travel 128

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

Social Media 112

Social Media Social Media Management Storify Resources 112

Razor Social

AUGUST 10, 2017

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

Curation 111

Curation Curata Storify Tools 111

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125

Google Storify Brands Content 125

Waxing UnLyrical

MARCH 4, 2013

Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs. And I think if you polled the attendees, most would say the same.

Conference 206

Conference Storify Eventful Consultant 206

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify Brands Marketing Upcoming 100

Laurel Papworth

DECEMBER 11, 2013

Ten Steps to Create a Shitstorm Online with Social Media. For social change. Ten Steps to Create a Shitstorm Online with Social Media. Document everything on Social Media. Create a storify. Collate your social assets (tweets, photos whatever). Collect your lists from social media sites.

Crowdsourcing 111

Crowdsourcing Storify How To Curation 111

Koka Sexton

DECEMBER 8, 2013

Of course, social media was buzzing during the event. Blog Life at LinkedIn Social Media holiday party LinkedIn storify' Here are some highlights from #CluedIn2013.

Storify 83

Storify LinkedIn Course Eventful 83

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify Content B2B Social Media 100

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100

Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Writtent Blog

NOVEMBER 27, 2013

Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. PaperShare.

Curata 110

Curata Tools Storify NewsCred 110

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T.

ROI 50

ROI Influencer Storify Marketing 50

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

Liveworld 100

Liveworld Company Storify Microsoft 100

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Storify Review: .

Case Study 100

Case Study Study Storify Products 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation.

Conversation 100

Conversation Storify Marketing ROI 100

Webbiquity SMM

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” That results in a (decidedly not) social ratio of 70,329. social ratio. Image credit: CMI. 4,360,429 followers.

B2B 166

B2B Research Twitter Marketing 166

Twist Image

MAY 14, 2011

Man tracks stolen laptop hundreds of miles away, calls thief - Storify. This link is to a Storify collection of the event." How Social Media Creates a Rough Draft of History - GigaOm. mass media. media hacks. social media. Anatomy of a Mash-Up - Definitive Daft Punk. bitcurrent.

Storify 85

Storify Mashup Journal Project 85

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.

Data 100

Data Storify Strategy Airlines 100

Ari Herzog

MARCH 12, 2011

This time around, instead of embedding multiple screenshots of people’s responses from a random moment in time, I introduce a social media tool called Storify — which enables sharing of tweets, Facebook updates, Youtube videos, Flickr photos, and other social content — to tell a story.

Storify 98

Storify Embedding Case Study Flickr 98

Koka Sexton

MAY 19, 2013

These are a few of my favorite social media updates of the week. It seems like Storify is a great place to collect these for the blog. But for now, lets have some fun with it. But for now, lets have some fun with it.

Storify 72

Storify LinkedIn Industry System 72

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify How To Marketing Startup 100

Sprout Social

MARCH 7, 2017

Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. IFTTT (If This Then That) is more of a productivity app than a Twitter tool, but it’s extremely powerful for social media marketers. Try Storify. Try T.U.N.S. does just that.

Storify 97

Storify Tools Twitter Hashtag 97

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. NOTE: 70% of companies that have social analytics are still not using it!

Storify 100

Storify Cause marketing Comparison Collaboration 100

Convince & Convert

JULY 17, 2013

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. Collect and storify feedback from influencers on the ideas. Generate micro-blogs for social networks. Now that I do, they’re even more helpful. They’re friends. Tres amigos. Create an infographic.

eBook 129

eBook Strategy Content Vocus 129

Convince & Convert

SEPTEMBER 24, 2013

Instead you can use tools such as List.ly , Clipsi (full disclosure: I have a stake in Vizit, creators of Clipsi), Pinterest , Scoop.it , Storify , and the like to curate and embed content into your post. For instance, here’s an example of how John Jantsch used List.ly to curate SEO tools for small businesses. Content Marketing'

Reputation 143

Reputation Content Curation Storify 143

Rebekah Radice

JUNE 12, 2015

Find brilliant tips and insights for social media on @RebekahRadice ’s blog [link] #pinchat. Make sure to connect with me on Pinterest and learn more about #PinChat through Kelly’s detailed roundup found on Storify! How much time do you spend curating vs. creating content for Pinterest? A7) More than I’d like to admit.

Strategy 131

Strategy Tips Marketing Storify 131

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. My “influence” is not Indiana-based.

Klout 121

Klout Committee Hosting Storify 121