Razor Social
AUGUST 10, 2017
Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.
Akamai Marketing
JANUARY 1, 2015
At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Storify Review: .
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Buzz Marketing for Technology
APRIL 5, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. A majority of tweets to a brand go unanswered! –
Social Media Marketing
APRIL 3, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below.
Convince & Convert
APRIL 4, 2014
The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Relevancy Has a Deadline: While it’s not clear if @Staples was in on the activation, the social media team did a good job reacting in real-time and playing along. type visuals to further drive conversation and promote social sharing.
Convince & Convert
JANUARY 26, 2012
Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. see the killer mobile app ) In addition to a briefing by the host committee, we were exhorted to help make Super Bowl 46 in Indianapolis the “most connected” Super Bowl ever.
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