Direct Marketing Observations

JANUARY 12, 2018

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. Now B2B marketing? B2B influencers? What makes your company and its products or services better or different? What does your company not do well?

B2B 276

B2B Influencer Conversation Social Media 276

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

JUNE 1, 2021

What sets them apart? What follows is loss of resources, energy, and enthusiasm. What follows is loss of resources, energy, and enthusiasm. But what if there was a simple (not necessarily easy, but simple) solution to this? What worked yesterday might not work today. In fact, quite the opposite.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. What is Social Listening? Social Listening vs. Social Monitoring: What’s the Difference?

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Social Media 113

Social Media Strategy Exercises Retail 113

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. This is very common in the B2B marketing and sales funnel. What is the lead qualification process? What is the lead qualification process?

B2B 135

B2B How To Data Process 135

Oktopost

JULY 6, 2023

Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful. This content will, in many cases, represent your first impression – the very top of the funnel. So, the content has to be good. It has to be really good.

Publishing 62

Publishing Social Media How To B2B 62

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Knowing that kale is good for us doesn’t make it go down any easier. Scheduling content You know what’s difficult to do on demand? The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter? What are the best times to post on Twitter by industry? Consumer Goods. Remember that Twitter’s use extends beyond breaking news and viral content. Best Times to Post on Twitter for Consumer Goods. Best times to post on Twitter for Consumer Goods: Tuesdays at 9.m.,

Twitter 106

Twitter Tourism Travel Education 106

Kikolani

AUGUST 24, 2012

The Resources Mashup. Blogging / Content. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Want suggestions to help improve your blog? Be sure to sign up!

Mashup 117

Mashup Resources How To Remix 117

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . What can you do to ensure your holiday greetings (and offerings) not only stand out in your prospective customers’ inboxes but also help drive sales? Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources. Jump to Section What is marketing automation? What are the criteria for lead scoring?

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? What is creator mode on LinkedIn?

LinkedIn 124

LinkedIn How To Newsletter Hashtag 124

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. What is Social Listening?

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community? 6 Tips for B2B Brands Community-building.

B2B 121

B2B Communities Brands Loyalty 121

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. How to Build Better Buyer Personas to Drive Killer Content from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. Whitepapers are the holy grail of content marketing for these marketeers. About Video Marketing. That’s great!

B2B 111

B2B Video Strategy Marketing 111

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. In other words, podcasts have become a potent source of evergreen content. . But the question is, who’s listening to that content?

B2B 62

B2B Marketing Apple Hosting 62

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

DECEMBER 22, 2019

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. If you’re ready to really listen to what your customers (and critics) have to say, here are ten social media listening tools that can help you.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? What are the best practices for creating effective infographics?

Content 201

Content Marketing B2B Journal 201

Convince & Convert

DECEMBER 4, 2018

Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization. What is a center of excellence? Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients.

Class 146

Class Meeting Resources Template 146

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

Content 182

Content Marketing How To Social Media Management 182

Buffer Social

JANUARY 18, 2024

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Social Media Strategies Summit

FEBRUARY 18, 2021

Consumers Will Crave More Snackable Content. If there is one thing that social media users love to binge on for hours is snackable content in the form of stories. Stories are extremely short-form content that disappears after a certain time, making people want to consume it quickly. Image via Pixabay. Image via Instagram.

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Content is king and much more relevant now than ever before, which means it has to be human-centric and empathetic. .

Construction 118

Construction Marketing Authentication B2B 118

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. What is influencer marketing? How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. The owner of the booming department store on Fifth Avenue could gauge what people really wanted to find with a simple stroll across the sales floor.

B2B 62

B2B ROI Social Media Sample 62

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

The Realtime Report

NOVEMBER 12, 2021

What Are The 5 SaaS Marketing. By boxes, we mean that ensuring you invest your time and resources in the right places, focus on the large aspects, and not overlook minor mistakes that can set you back. So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO.

Marketing 91

Marketing Startup SEO Applications 91