Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages.

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B2B LinkedIn Tips Marketing 107

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

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LinkedIn B2B Features Activities 69

Webbiquity SMM

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). LinkedIn is, of course, the top social media platform for B2B marketers. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. earns $78,475 per year.

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Research Report Social Media CPM 257

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

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Template Templates Social Media RFP 80

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers.

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B2B Social Media Brands Hubspot 150

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

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Data B2B Notification Team 124

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here. Episode Summary.

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Data Engagement Hubspot B2B 118

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Leverage LinkedIn. Guest post by Brandon Brown.

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B2B Brands LinkedIn Influencer 217

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

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Examples B2B ROI Analytics 136

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

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LinkedIn How To Collaboration URL 114

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? What is LinkedIn creator mode? Click Next.

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LinkedIn How To Newsletter Hashtag 124

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But it isn’t just about engagement; influencers can drive real action.

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Influencer Campaign Marketing B2B 184

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn. Consumers use all of them to meet their needs for connection and consumption.

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Social Media Strategy Exercises Retail 112

Oktopost

JANUARY 16, 2024

Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai The tool can also identify and predict which prospects are most likely to convert, helping you focus your time and resources on the strongest opportunities. LinkedIn Sales Navigator 3.

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Team Tools SMS B2B 62

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

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LinkedIn Tips Skills URL 113

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. That depends on which plan you go for.

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LinkedIn Review Badge Analytics 88

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. We have two ears and one mouth for a reason.

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B2B Sentiment Analysis Reputation 155

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Social selling is vital in today’s B2B sales landscape, with social media platforms, notably LinkedIn, playing a pivotal role in buyers’ product research and decision-making.

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B2B Education Meeting Engagement 131

Ignite Social Media

JULY 27, 2020

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting).

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LinkedIn Advertising URL Campaign 177

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? LinkedIn is notorious for being a great place to work and for investing heavily in its employees. In this climate, it’s incredibly important to find tools not only to cope but to make the most of what resources we do have – both in and outside the workplace. Episode Summary.

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Collaboration Apple Sports Startup 62

Writtent Blog

APRIL 2, 2014

I’ve curated a list of resources that I can recommend without hesitation to anyone. The Grande Guide to B2B Content Marketing. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 11 Examples of B2B Content Marketing. 44 Must Read Resources on Content Marketing.

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Resources Content Case Study eBook 99

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

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Social Media Strategy B2B Collaboration 62

Oktopost

NOVEMBER 19, 2020

Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts. For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts.

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Team B2B Marketing How To 131

Pam Moore

JULY 13, 2023

Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. LinkedIn Sales Navigator: The treasure map to uncovering those golden nuggets of lead and customer insights.

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B2B Training Hubspot Team 78

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Here’s why.

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LinkedIn Influencer Brands Marketing 107

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place?

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LinkedIn Tips Marketing B2B 141

The Social Media Incubator

JULY 17, 2013

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

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B2B Social Media Tips LinkedIn 163

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. That’s old news, Copernicus. And yet, the target remains the same: high-quality leads.

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Publishing Social Media How To B2B 62

Koka Sexton

NOVEMBER 4, 2023

10 Content Marketing Hacks That Will Explode Your Reach Content marketing is an ever-evolving industry, and now more than ever, it is becoming a strategic and important part of any B2B organization’s marketing mix. Are you looking for innovative tactics to grow your content marketing reach? Will it provide real value to my readers?

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Content Marketing B2B Study 52

Kikolani

NOVEMBER 19, 2010

The Resources Mashup. 4 ways to get traffic to your blog via LinkedIn Answers – great tips for bloggers on LinkedIn. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Look at the design resources of a making money online expert. Link Building.

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Mashup Resources Digg Social Bookmarking 128

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

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Social Media Management Social Media Tools B2B 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

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B2B Campaign Statistics Data 69

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Blogging / Content. Want suggestions to help improve your blog? Be sure to sign up! Business / Career.

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Mashup Resources How To Remix 117

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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LinkedIn Tips Curation Training 114

Webbiquity SMM

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. This means if your audience is primarily on LinkedIn, go for text posts. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. What worked yesterday might not work today.

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Tips Marketing Privacy Influencer 352