Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. So, how can you use this to improve your social media marketing strategy?

Social Media 225

Social Media Tips Marketing UGC 225

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Here’s the rest of that conversation.

B2B 306

B2B Influencer Platform SMS 306

Jon Loomer

APRIL 24, 2023

Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Would certain platforms always outperform others?

Platform 175

Platform Video Instagram YouTube 175

Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. How can you do that? billion users in 2021.

Small Business 202

Small Business Instagram Platform How To 202

Social Media Strategies Summit

DECEMBER 20, 2023

Social media is visual media. Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements. For instance, internal data from Twitter/X shows that posts containing videos generate 10X the engagement of non-video posts.

Brands 230

Brands Tips Template Templates 230

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. It’s also among the best for driving action , with 70% of consumers using the platform for inspiration on their next purchase. The total number of times your content appeared on Instagram in a given period. Let’s get into it. Simple, right?

Metrics 130

Metrics Instagram Engagement Social Media 130

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? In it, we’ll show you how data can help you pick where to post. For starters, read this guide.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. Are you writing too much in your social media posts? So we did it for you.

Platform 139

Platform Social Media Hashtag HootSuite 139

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI B2B Organization Platform 62

Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Actions for Marketers If you’re new to AI video tech, now’s the time to familiarize yourself with tools to streamline the video content creation process. But video isn’t a silver bullet.

Video 229

Video Trends Marketing Mobile 229

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Is there a high-performing tactic, channel, or platform you’re not currently using? Carrie is active on LinkedIn , posting on average at least a couple of times a week. Where Can You Find Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Buffer Social

OCTOBER 26, 2023

The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through with links.  People are flooding to the platform — it hit 1 million users in September 2023. And   Wait, what are Shortcuts? 

Platform 112

Platform How To API iPhone 112

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Social Media Strategies Summit

JANUARY 25, 2024

One of the biggest challenges for government agencies on social media is humanizing their communications. In other words, you need to build a relationship with your audience before they give your words any credibility during times of crisis and stress. Remember Why People Use Social Media Social media often gets a bad rap.

Communities 262

Communities Social Media Engagement Transportation 262

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Best Time to Post on Facebook.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

Platform 142

Platform Social Media Reddit Hosting 142

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. So: how many social media platforms should you be using? Good news: it’s not necessary, either.

Small Business 77

Small Business Activities Platform Social Media 77

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year? So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Ease of use The best chatbot builders are designed to be user-friendly. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding.

Hubspot 101

Hubspot Template Templates API 101

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. But what platforms are best for financial services? Why is social media essential for financial services?

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Trying to decide between Instagram Reels vs. TikTok?

Platform 123

Platform Instagram Video Meme 123

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Facebook Stories.

Social Media 137

Social Media Platform Instagram Feed 137

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you. Read on to find out which ecommerce platform is best for you.

Platform 83

Platform Startup Price Open Source 83

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. But it’s a bit different from the metrics of a regular post. Social video metrics for every platform. Facebook video metrics.

Metrics 144

Metrics Platform Video HootSuite 144

Hootsuite

SEPTEMBER 23, 2022

While there’s a large audience, not every platform will have the same impact on your business. Each social network or app requires different marketing tools and strategies to get noticed by customers. Let’s dive into how to get the best results for each! The average time spent on Facebook is 19.6 Instagram: 1.4

Platform 97

Platform How To Statistics Instagram 97

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 113

Social Media Strategy Exercises Retail 113