Are you designing for findability?


Twitter whitepaper pdf – they added metadata to help it come up in search, and it worked (despite it being a pdf – eww.) Whoe LOC team helps add metadata to online docs #uxredux. Jill MacNeice – Design for Findability: metadata, metrics and collaboration on

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. Guest Post by Kathy Vaské.

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Research-Driven Ideas for Social Data


The obvious next step would be to detect topical relationships to patterns in different types of postings, and perhaps combine such metadata with other patterns from language and sentiment analysis.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Recent studies conclude that natural search results (SEO) have 75% search volume while pay-per-click (PPC) receives the remaining 25%.

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8 Tips for Social Video Storytelling


Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Lots of case studies and lots of stories of success and failure. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata. Guest Post by J.D. Lasica. Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things.

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick?

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11 best social media listening tools


The mentions tracked via the Synthesio Social Listening Platform are enriched with robust metadata about the content, author, and tone. Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand.

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The New Social Currency, a research from Social Listening to Audiences Analysis


Different from traditional market research, social media data has the capability to provide insights into demographics and psychographics, allowing us to study connections between people , at scale.

How Pixlee Powers UGC Marketing with AI and Machine Learning


Using deep learning, our recommendation system identifies the best UGC by analyzing the metadata around the photo and combining that with visual topics extracted from the photo, delivering a more personalized, customer-centric experience. A study last year revealed that about a fifth of all items tagged as luxury goods on Instagram are fakes, identifying about 20,000 counterfeit-goods accounts.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Collect case studies of social media success. Social media isn’t always the right tool for the job. Not every company needs a blog.

This Week in Social Media – 6/12/2013

Social Media Marketing

In the Adobe study, consumers find traditional advertising a better source of information. Now, most of this is purported to be more innocuous metadata, such as frequency of calls, numbers dialed, countries, etc. A roundup of relevant links affecting our industry.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

5 Basics to Having Your Post go Viral


A 2010 study of the New York Times “most emailed” list found the articles that were shared often tended to fall into one of four categories: awe-inspiring , emotional , positive , or surprising. Have you checked the metadata?

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords). But a PLE could host a searchable index to metadata about offline resources. eLearning & Deliberative Moments.

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Case Studies. With no metadata or search, shared drives become un-navigable. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Other study findings: Ã? Case Studies. Intranet Blog. Main Page. About Us / Contact Us. Applications.

Measuring Engagement

Proactive Report

And if you think it’s an odd notion that customers would want to have a say in your business, both these companies were featured in the Engagement study that showed that the most engaged companies in the US are also the ones that did the best financially through the recession.

Measuring Engagement

Proactive Report

And if you think it’s an odd notion that customers would want to have a say in your business, both these companies were featured in the Engagement study that showed that the most engaged companies in the US are also the ones that did the best financially through the recession.

The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You can do this if you feel comfortable accessing your site’s code or metadata. Some studies show that people prefer clicking on images that show a product in use. Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms.

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

However, when we studied Facebook post engagement a few years back we discovered that posts with 80 characters or less receive 66 percent higher engagement. When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

of Information Studies. In information studies currently, there is a burst of exciting work being done on information seeking in a social and cultural context. Indeed, that emphasis on context has been sufficiently important that an entire conference, namely, this one, has been dedicated over several years to studying information seeking in context. A large number of these studies are reviewed in Poole (21). Descriptive Study of the Functional Components of Browsing.

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195: How to Crush Content Planning and Promotion with One Powerful Tool


We’ve got the metadata and then you just go straight to scheduling the social messages for it as well which is really great in terms of workflow. Using CoSchedule as a Blogging Tool. In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content.

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