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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Recent studies conclude that natural search results (SEO) have 75% search volume while pay-per-click (PPC) receives the remaining 25%.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Help companies participate in existing social networks, and build relationships on their turf. Collect case studies of social media success. Interview current social media practitioners. Don’t NOT go.

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11 best social media listening tools

Unmetric

The tool sources social listening data in over 80 languages. The mentions tracked via the Synthesio Social Listening Platform are enriched with robust metadata about the content, author, and tone. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

Search results are based on factors like: Your video’s metadata (title, description, keywords) and how well those match the user’s query. Or you could introduce a new, low-effort weekly feature that fits into your brand’s established niche; like a Tuesday reaction video or a Wednesday study with me session or a Thursday Twitch stream.

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This Week in Social Media – 6/12/2013

Social Media Marketing

In the Adobe study, consumers find traditional advertising a better source of information. Now, most of this is purported to be more innocuous metadata, such as frequency of calls, numbers dialed, countries, etc. We still see increases in television viewing time in age brackets over 50. But consumers are getting more savvy.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Case Studies. With no metadata or search, shared drives become un-navigable. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. Other study findings: Ã? If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Custom Audiences.