Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. 89% of B2B marketers turn to LinkedIn for lead generation.

B2B 130

B2B LinkedIn Strategy Brands 130

The Realtime Report

JANUARY 13, 2021

7 Social Media Strategies for Law Firms. Without the ability to sell yourself and the skill set you have developed as a professional lawyer, attaining any level of success you desire can become increasingly difficult, especially in such a highly competitive market. That way, you will establish a unique and distinguishable image online.

Social Media 91

Social Media Strategy Loyalty Reputation 91

Koka Sexton

OCTOBER 4, 2014

I post a lot of updates on social media some for marketing and others for social selling activities. It was a huge pain for me, I had a handful of spreadsheets with hundreds if not thousands of titles and URLs for blog posts that fit a niche and would have to open each on and then shorten the link through Bitly or other shortening app.

URL 106

URL API LinkedIn Curation 106

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182

URL Facebook How To StumbleUpon 182

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

Marketing 145

Marketing URL Features Platform 145

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

Training 185

Training Content URL FAQ 185

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

URL 64

URL Social Media Campaign Analytics 64

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Strategy advice Stuck on where to take your social media strategy next? Direct users to this URL [INSERT URL].

Social Media 140

Social Media HootSuite How To URL 140

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Jon Loomer

MAY 2, 2022

So, here are a few of the specific strategies that I use… Confirmation Pages. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. I can create an audience of people who viewed any page of my website that includes “pixel” in the URL.

URL 197

URL Facebook Training Examples 197

Mindjumpers

MARCH 23, 2012

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. Links – You can direct other Google+ users to your company’s site by putting its URL in the “Website” and “About” sections. As a final tip, do not forget to use other social media strategies too.

SEO 258

SEO Google Strategy Adwords 258

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! The state of influencer marketing.

Influencer 75

Influencer Strategy Marketing Survey 75

Jon Loomer

JANUARY 31, 2024

You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. A good strategy utilizes all three. Pick an action source of either Website or Physical Store. When Should You Use Each? For the purpose of reporting and optimization, you can use any of these three.

Eventful 173

Eventful Conversation API URL 173

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. The first step in creating your Facebook strategy is knowing and documenting your objectives and goals.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Ignite Social Media

JANUARY 5, 2021

The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL. Under the global page structure, there are three (3) types of pages: default, market, and a root page. Market Pages.

Facebook 161

Facebook Marketing Aggregator URL 161

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

Social Media 97

Social Media Marketing Newsletter URL 97

Sprout Social

SEPTEMBER 22, 2022

When you enter the URL of a YouTube video into a YouTube tags extractor, it will show you a list of tags that users have added for that video. You can use this data to inform your YouTube tag strategy. YouTube tags are just one component of a successful YouTube marketing strategy. YouTube tags extractor.

YouTube 92

YouTube Real Estate Marketing Hashtag 92

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Head to the Google Analytics Campaign URL builder.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Brands 90

Brands Marketing Influencer Analytics 90

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. When you define your personal branding strategy you determine how much you share. If not, you should.

Sample 78

Sample Samples Strategy Brands 78

Idaconcpts

NOVEMBER 26, 2012

There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. The following three principles outline core strategies for implementing multilingual SEO within a website.

SEO 137

SEO Strategy Domain Name URL 137

Saying It Social

JULY 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Option 2: Add the URL to your Facebook Page in your “Write something about yourself&# box. Now you are set.

URL 120

URL Badge Facebook How To 120

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site.

Analysis 186

Analysis Social Media How To Hashtag 186

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. What are dark social strategies? link shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. You can't just hop on Twitter and start spamming urls to your website, blog or sales page. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter.

ROI 60

ROI Strategy Twitter How To 60

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Overselling.

Social Media 100

Social Media Marketing Hashtag URL 100

Hootsuite

APRIL 12, 2023

But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Alternatively, you can use this URL to get to this page right away: [link]. No need for the “%23” in this URL. Try Hootsuite today.

Hashtag 123

Hashtag Analytics LinkedIn HootSuite 123

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 157

B2B Questions Content Repository 157

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Jon Loomer

FEBRUARY 1, 2022

I use a couple of strategies for uncovering conversions that Ads Manager is no longer reporting, for one reason or another. One is using URL parameters and Google Analytics. I’ve never been a big user of URL parameters in the past, but Ads Manager reporting had always been more complete in the past.

Facebook 205

Facebook Aggregator Eventful URL 205