Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

Trending Sources

Big Data for Small Businesses [Infographic]

Idaconcpts

While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large amounts of records on a monthly, weekly, or even daily basis. One of the biggest tech buzzword from 2014 was big data.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

But what exactly are Twitter Moments and how can they benefit small businesses like yours? How small business can use Twitter Moments. Using Twitter Moments for your business. A little more than one year ago, Twitter announced a new feature: Moments.

Digital Success for your Small Business

Saying It Social

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business!

Is Social Media Right for Small Businesses?

Peg Fitzpatrick

If you’ve been waiting for the right time to get started with social media for your small business, this is it. Small businesses have been watching and waiting to see… The post Is Social Media Right for Small Businesses?

10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. This will make your business more efficient and profitable. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

5 Financial Areas Where Small Businesses Could Use Some Help

Idaconcpts

By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. Here are the five top areas where obtaining financial help can push a small business toward success.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. How do you measure social media success for YOUR business?

11 Social Media Ideas for Small Businesses

Sprout Social

Even the most experienced marketers struggle to come up with social media ideas at some point. NEW #SproutChat Recap: How to Market to a Niche Audience https://t.co/NssqjYyMJa One of the toughest parts about putting together a social media campaign is coming up with ideas.

What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away.

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Technology has grown so rapidly that marketing has been able to take on a whole new form. Is your small business taking advantage of mobile technology?

Social Media Use: Three Big Mistakes Made by Small Businesses

Unspoken

According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees.

5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. Other than that, you can create anything from social media images to business cards to whatever your design needs may be.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

System 134

Your First Small Business Step To Online Marketing

Small Business Mavericks

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income.

12 Ways to Use Instagram for Small Business

Sprout Social

But how can you use Instagram for small business? In fact, the mobile app allows small businesses to compete with the “big guys.” Why Instagram for Small Businesses Is Great. Use Influencer Marketing. We all know the power of Instagram.

Small Business Marketing Through iPhone Apps | Small Business.

Small Business Mavericks

So is that a great opportunity to promote your small business? Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. About Us What’s a Maverick?

How Small Businesses Can Use Visual Content and Increase Conversions

Convince & Convert

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t?

Facebook Small Business Boost: Free Ads for Small Businesses

Firebelly

Calling all small business owners! A Facebook Page for your small business. Your business must be based in the US. Enter on the Small Business Boost tab on the Facebook Marketing Solutions Facebook page.

7 Simple Blog Post Ideas for Your Small Business

Unspoken

Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. Give readers a look at your small business culture by showing the packaging process, or the inside of your office, or anything that would not be obvious by visiting your storefront or website. This personalizes your small business and also provides a different perspective for your followers.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-Marketing Opportunities.

How to Master Facebook for Small Business

Sprout Social

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Using Facebook for Your Small Business. Who doesn’t love free marketing?

Blogging: The Small Business Way

Idaconcpts

It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive.

Are Small Businesses Effective Online?

Small Business Mavericks

When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online. About Us What’s a Maverick?

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. With the wealth of options available to digital marketers, it’s easy to become overwhelmed.

Should I Use Periscope for my Small Business?

Unspoken

Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? This isn’t especially helpful to someone who wants to use the platform to build a business, but it is still good to know what some of the most popular uses include.

How To Bootstrap Fantastic Social Media For Small Business

Peg Fitzpatrick

Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. Small businesses can use social media for the following: To connect with current customers.

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales.

Small Businesses Turn to Social Before Search

Saying It Social

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business.

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . What are your best performing Tweets?

Where Should You Spend Your Marketing Time? | Small Business Mavericks

Small Business Mavericks

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. About Us What’s a Maverick?

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google.

5 Customer-Centric Tips for Small Businesses [INFOGRAHIC]

Social Media Marketing

Marketing for a small business is hard. This infographic outlines five small business tips that can make it easier to reach your marketing goals. infographic social media email small business