article thumbnail

Personal Brand, Meet Business Brand: How Small Business Owners Can Make Them Work Together

Buffer Social

Building a unique, authentic brand is essential for any business. But many founders confuse their business brand with their personal brand. Your professional success shouldn’t hinge on your business’ success. It’s part of who I am outside of my business.

article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. There’s a whole lot of talking going on, much of it about brands and businesses like yours. You can also learn about top performing competitors or a new disruptive green food startup.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer. The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing.

Startup 130
article thumbnail

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We had to turn down hundreds of small and large business clients as they could not afford our services.

Training 130
article thumbnail

3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider | Subcribe via RSS 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider August 16th, 2010 Posted in Social Media Tweet Share Starting or maintaining a small local business is no easy task.

Startup 170
article thumbnail

3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider | Subcribe via RSS 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider August 16th, 2010 Posted in Social Media Tweet Share Starting or maintaining a small local business is no easy task.

Startup 170
article thumbnail

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements. Spread the word about your business. Featured Internet Marketing Social Media

article thumbnail

Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram has become one of the high potential platforms for marketers to promote their business. Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Affordable Influencer Marketing.

article thumbnail

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

article thumbnail

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. We have developed your fast track to social media business success! There is nothing like it on the market today! How will it benefit business and marketing leaders?

Training 131
article thumbnail

5 Big Business Concepts That Startups Need to Steal

Idaconcpts

Most people understand that running a small business is a completely different experience than running a major corporation. However, despite smaller budgets, smaller teams, and a different playing field, many of the business principles that form the operational foundation for large companies apply to small businesses as well. In fact, there are several concepts that will benefit even the smallest businesses.

Startup 76
article thumbnail

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact? Are you able to clearly articulate to your boss and other stakeholders how the investment will positively impact the business? ” Or “how can social media really impact our business?”

article thumbnail

Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing.

article thumbnail

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact?

eBook 78
article thumbnail

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. How to convert more business to sales. Supporting Resources: Influencer Marketing in a Nutshell.

Buy 95
article thumbnail

Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

Is your content and digital platform ready for top business performance in 2018? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date.

Content 130
article thumbnail

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. However, business leaders and marketers are still in the driver seat.

article thumbnail

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. The funny thing is that many smart marketers have been taking an audience based marketing approach in everything they do in marketing and business for decades.

article thumbnail

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

article thumbnail

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

Content 128
article thumbnail

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Breaking the status quo should play a role in any small business strategy. If you’ve got room to infuse humor or unusual concepts into your marketing, run with it.

article thumbnail

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. I have a HUGE social media marketing budget, fully dedicated team, and plenty of time to implement my social media marketing plan” said no marketing director ever! You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.

article thumbnail

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? There are many other business leaders who feel the same way. A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it. Top 5 Reasons Your Social Media Isn't Working for your business.

article thumbnail

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us.

article thumbnail

10 Time Hacks to Design Your Dream Life and Business

Pam Moore

Yes, they may be busy. No matter what you do, you just can’t get your business where you can it should and can be? Take a listen to the 221st episode of the Social Zoom Factor podcast for 10 Time Hacks to help you build the life and business of your dreams. Avoiding time stealers in both life and business. Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! We all have 24 hours in the day.

article thumbnail

10 rules of branding for your startup or small biz

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast month I attended one of the most eye-opening startup marketing/growth hacking talks I’ve seen in years, so I wanted to share some highlights for you in a short multi-part series. (I I used to do this a lot more often before launching a startup !).

Startup 99
article thumbnail

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Less is truly more if you want your content to work for your business in meaningful and positive way. Yes, I know… smart and savvy marketers have been doing this for decades. What is Content Marketing?

article thumbnail

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Less is truly more if you want your content to work for your business in meaningful and positive way. Yes, I know… smart and savvy marketers have been doing this for decades. What is Content Marketing?

article thumbnail

Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? 3 Reasons Marketers fail with digital marketing and social media.

article thumbnail

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch. You get out of social media, business and life what you put into it.

article thumbnail

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

article thumbnail

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. I have a HUGE social media marketing budget, fully dedicated team, and plenty of time to implement my social media marketing plan” said no marketing director ever! You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.

article thumbnail

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact? Are you able to clearly articulate to your boss and other stakeholders how the investment will positively impact the business? ” Or “how can social media really impact our business?”

article thumbnail

How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend. The reality is that the more the franchisor takes the lead with their digital and social marketing strategies, the more the risk can decrease. Franchise Social and Digital Marketing is about Empowerment, Not Control.

article thumbnail

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Influencer Marketing in a Nutshell.

article thumbnail

How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business. Collaborate with other relevant businesses and brands.

Startup 93
article thumbnail

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.

article thumbnail

1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date. Wouldn't it be great if you could maximize the investment you already made in content and other marketing assets so that you can zoom results even more without spending a lot more time or money on new content?

Content 131
article thumbnail

How Small Businesses Can Use LinkedIn to Grow

Mindjumpers

Tweet While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business. While latter offers a more informal approach, LinkedIn requires a more corporate approach with strict business focus. Engagement on Facebook could involve fun updates and contests, LinkedIn requires to the point discussions on topics that revolve around your business and its sectors.

article thumbnail

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? There are many other business leaders who feel the same way. A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it. Top 5 Reasons Your Social Media Isn't Working for your business.

article thumbnail

15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]

Pam Moore

Hey content marketers, digital marketing and social media managers! The answers to these questions will make or break your content marketing success online. On your business? When it comes to content marketing, less is truly more.

article thumbnail

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. I've been there and done that on both of these scenarios and more during the 15+ years I spent working in corporate digital marketing and product / brand leadership roles. ” Well, that project that launched turned into $150,000,000 and an 800 person business unit within 18 months.

article thumbnail

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You don’t know how to align social media to business goals and objectives your executives and key stakeholders care about.