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3 analog skills every social media manager needs, from one who’s been in the field 12+ years

Sprout Social

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. When I was TV reporter, no one ever confidently presumed they could do my job, or gave me tips on how I could do my job better. It’s fascinating really.

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Digital Skills not Keeping up with Demand

Proactive Report

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process.

Skills 59
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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172
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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

These skills for social media managers are practically requirements! So let’s take a look at the 10 skills all social media managers must have if they’re going to excel. Social media management tools can also significantly expand social media marketing potential. Strong and consistent communication skills.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing 131
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing.

Analytics 121