Gemma Went

How to nail social media in 30 minutes a day

Gemma Went

Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system.

Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012? … Read more.

Trending Sources

Infographic: The psychology of social commerce

Gemma Went

Infographics Marketing Social Commerce infographics social commerceNow this is a nice infographic that looks at the psychology of social commerce (or in other words, it looks at our behaviour and what drive us to purchase online). I can certainly relate to this and rely on reviews and recommendations of my peers for most purchases. In fact I rarely search for anything … Read more.

Open for business

Gemma Went

News digital strategy marketing consultant social media consultant social media strategyA little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. I hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more.

News 69

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The social media strategy series: Getting Buy In « The Cube

Gemma Went

The Business Case Aligning with the business First things first, get hold of the business plan and marketing strategy.

Buy 52

I’m going to tell you a story …

Gemma Went

Marketing aesopagencyOnce upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why so exciting, I hear you ask? Well, this new agency had a new model at its core. A model that uncovers and shares brand stories. [.].

The social media strategy series: Finding your audiences « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Finding your audiences 02/09/2010 tags: social media strategy by Gemma Went The next post in our social media strategy series is all about finding your audiences.

The best advent calendar. Ever.

Gemma Went

Awesome stuff MarketingI had to share this. Had to I tell thee. The master of finding awesome stuff (aka James Whatley) shared this on Twitter yesterday and I fell in love. It’s brilliant. It’s now on my bookmark bar so I can visit it daily and smile. I suggest you do the same. Click here to see … Read more.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

The social media strategy series: Identifying goals and objectives.

Gemma Went

So start with your business plan and marketing strategy. If you have a marketing strategy (and if not, why not?) Social Media Marketing for Business: Presentation → 6 Comments leave one → JBBC permalink 25/08/2010 11:49 am Gemma, this has been an excellent series.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

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The social media strategy series: Metrics and Measurement « The Cube

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I’m going to tell you a story …

Gemma Went

Marketing aesopagencyOnce upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why so exciting, I hear you ask? Well, this new agency had a new model at its core. A model that uncovers and shares brand stories. [.].

Expert Q&A – Social media & content creation: what’s tax-deductible?

Gemma Went

This time, we were talking all about what’s tax-deductible, what’s an expense, and what’s a capital item in your social media and content marketing. Content Marketing Expert Q&As Marketing Social Media Tools and Apps business content creation expenses expert Q&A tax-deductible taxesThis week’s Simply Smart Social Expert Q&A was with Rosie Slosek of One Man Band Accounting.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr linksOk, you got me. I haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.].

Case Study Crunch: IT and Technical

Gemma Went

Case Study: How does Microsoft do social media marketing? OMS10 B2B Marketing Case Study: Marketo TopRank // 24-02-10. Microsoft Social Media Marketing case Study The PR Guy // 01-02-10. How to market with Twitter: Case study NameCheap.com Social Media Today // 18-03-09.

List 11

The role of social media in brand storytelling

Gemma Went

Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old SpiceI thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. I hope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more.

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.].

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.].

Why community matters

Gemma Went

This is a guest post from James Ainsworth, marketing specialist at Alterian. This blog post may upset one or two of you. I’m sorry about that. I want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, [.]. Community Social Media blogging community

Unlocking the value of Foursquare « The Cube

Gemma Went

For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Brands aren’t fully onboard yet, but once they do we could see some great results from these apps as social marketing tools. Am I mistaken or have you recently launched a location based bookmarking tool that would be in the same market as Foursquare (albeit loosely)?

Social Media Marketing for Business: Presentation « The Cube

Gemma Went

marketing is to actually ignore how major brands such as Apple have become successful. They’re very good at it and very good at getting fan boys and girls talking about them, but is that because they are good at social media marketing, or because of the well-designed products they make?

Video: Vital statistics for B2B marketers

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Video: Vital statistics for B2B marketers 23/07/2010 tags: Social Media for B2B , social media stats by Gemma Went This is a great little find from the Earnest Agency (via Grey Matter Minute , thank you very much).

Top 10 Social Media, PR and Marketing Links of the Month: August.

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Top 10 social media, marketing and pr links from last week

Gemma Went

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 07/06/2010 tags: top 10 social media marketing pr links by Gemma Went Afternoon everyone, it’s that time of the week again.

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

So in place of this I give you the Top 10 Social Media, PR and Marketing Links of the Month.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 21/06/2010 tags: top 10 social media marketing pr links by Gemma Went Hi all.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 26/04/2010 tags: top 10 social media marketing pr links by Gemma Went Here are last week’s top 10 social media, marketing and pr links.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 01/06/2010 by Gemma Went Time to catch-up with the top 10 social media, marketing and pr links from last week.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

Share this: StumbleUpon Digg Reddit from → Measurement , Social Media ← Top 10 social media, marketing and pr links from last week Top 10 social media, marketing and pr links from last week → No comments yet Click here to cancel reply.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 24/05/2010 tags: top 10 social media marketing pr links by Gemma Went A very good (and sunny) morning to all.

SEO 2

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 Social Media, PR and Marketing Links of the Month: July 10/08/2010 tags: top 10 social media marketing pr links by Gemma Went Ok, so I’m back and this is a little late … apologies dear readers.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 17/05/2010 tags: top 10 social media marketing pr links by Gemma Went Morning folks, it’s that time of the week again.

Top 10 social media, marketing and pr links from last week

Gemma Went

We can also chat there if you like Share this: StumbleUpon Digg Reddit from → Top 10 links of the Week ← Social Marketing Analytics: a great report from Altimeter Social Media Revolution – A Refresh → No comments yet Click here to cancel reply.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 06/04/2010 tags: top 10 social media marketing pr links by Gemma Went Here they are … the top 10 social media, marketing and pr links from last week.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 05/05/2010 tags: top 10 social media marketing pr links by Gemma Went Here you go folks, the top 10 social media, marketing and pr links from last week.

Here are the top 10 social media, marketing and pr links from last.

Gemma Went

Integrating e-mail marketing and social media 5 Dimensions of Landing Page Element Success Google Now Highlights Top Links Cited in Status Updates The “Problem” with Authenticity: You’re Still Being Watched.