• AGORA PULSE  |  THURSDAY, JUNE 29, 2017
    [Marketing] Which Facebook Ad Objective Should I Choose?
    If you are using Lead Ads, you need to use a third party tool that integrates with Facebook and automatically takes those emails you are capturing via your Lead Ads and inputs them into the email marketing software or CRM you are using to deliver the offer you are promoting. Facebook Advertising Facebook marketing tipsHave you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns?
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 28, 2017
    [Marketing] What Content Marketers Should Know About UX Design
    UX also encompasses data analysis regarding market research and testing. It can be intimidating for content marketers to lead campaigns which emphasize UX. This marketing requires more specific detailing than just promoting the product itself. UX-driven content marketing needs to hone in on specific content and target audiences. When trying to properly grasp UX in a marketing sense, recall receiving a memorable gift. Content Marketing
  • STAY N' ALIVE  |  WEDNESDAY, JUNE 28, 2017
    [Marketing] Which Social Media Platform Would Work Best For Your Business?
    This is why targeting ads and defining your audience within your marketing strategy is vital. With so many social media platforms to choose from, and likely a limited budget, its vital that one invests their time and what money they have into the most effective platform. Let’s explore the top 6 social media channels and, based on the information provided, you can determine which one’s audience will engage the most with your brand! Facebook. How many are using it?
  • DEVUMI  |  WEDNESDAY, JUNE 28, 2017
    [Marketing] How to Get Signed to a Record Label: Using Social and SoundCloud
    SoundCloud Twitter YouTube devumi soundcloud plays soundcloud promotion twitter marketing strategy video marketing youtube video marketingSocial media is a great tool for aspiring musicians to take their music to their fans. But what about the next step where you actually land that record deal? As it turns out, it is also serves that purpose well. Read on to learn how to get signed to a record label using social media. How […].
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, JUNE 28, 2017
    [Marketing] How to do Facebook Marketing Profitably (Infographic)
    Why even bother spending a lot of time, effort, and money doing Facebook marketing? billion users is going to be your target market, right? And if your target market is only 1% of that 1.9 Point is: you can’t go wrong in thinking of using Facebook to market your product and raise brand awareness. However, you can go wrong doing your Facebook marketing. He provided here all the 10 rules you need to know – and follow – to do Facebook marketing effectively.
  • SOCIALFISH  |  WEDNESDAY, JUNE 28, 2017
    [Marketing] Marketing, Membership and Comms Association Jobs – June 27
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Marketing and Membership Seasonal Associate , APAP, the Association of Performing Arts Professionals – The Association of Performing Arts Professionals, the largest national service and advocacy organization for the performing arts with more than 1,700 members worldwide, currently seeks a candidate for the position of Marketing and Membership Seasonal Associate.
  • AGORA PULSE  |  WEDNESDAY, JUNE 28, 2017
    [Marketing] Think You Can Apply a SWOT Analysis to Social Media Marketing?
    Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. People only have so much money, time, and attention. How do these organizations keep from going under? Why apply SWOT to social media strategy? One framework that businesses have been using for years is SWOT, which stands for: strengths. weaknesses. opportunities, and. threats.
  • STAY N' ALIVE  |  TUESDAY, JUNE 27, 2017
    [Marketing] Social Media Marketing Isn’t Dead, Here’s Why
    The post Social Media Marketing Isn’t Dead, Here’s Why appeared first on Stay N Alive. Concern about whether or not social media is working has been on the rise ever since recent reports revealed that Snapchat was losing subscribers and that Twitter wasn’t keeping its conversation appeal. On top of this, only 19% of B2B buyers said that social media played a part in their conversion.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, JUNE 27, 2017
    [Marketing] Time for an Update
    The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct. Update the labels and explore the details, and you have a current view of the market. A blog that's been going for more than 11 years has a backlog, so I put together a highlights page to collect some of the more interesting posts. I've just updated it for the first time since 2014.
  • AUDIENSE  |  TUESDAY, JUNE 27, 2017
    [Marketing] Introducing Audiense Insights, the definitive platform for insights-driven organisations
    We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects. We didn’t just want to be a great consumer and market intelligence platform, though.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 27, 2017
    [Marketing] 81 Percent of Marketers Optimize Social Video for Mobile [Infographic]
    The good news, however, is that they’re willing to watch your content instead, and a new Animoto survey shows that marketers are largely ahead of the curve on this behavior. How Marketers and Consumers Use Social Video. Of the 500 marketers surveyed who work at companies that have created at least two videos in the last year, 81 percent of marketers are optimizing their social videos for mobile viewership, including 39 percent that are creating square and/or vertical videos.
  • BUZZLOGIX  |  TUESDAY, JUNE 27, 2017
    [Marketing] 3 Ways to Use Social Media for New Product Development
    In fact, the ability to research and interact with your target market can give you the ability to accurately and efficiently direct your product development efforts. Monitoring social media can also give you and advantage over your competitors, as long as you pay attention to the market response to their products. Through stimulating conversations, you can make sure that your target market knows all about your product before it becomes officially available.
  • AGORA PULSE  |  TUESDAY, JUNE 27, 2017
    [Marketing] How to Get Your LinkedIn Articles Read by More People
    LinkedIn LinkedIn Marketing TipsIf you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients. If this sounds tempting, read on for this simple, step-by-step guide on how to make it all happen. Regularly Write Your LinkedIn Articles.
  • STAY N' ALIVE  |  MONDAY, JUNE 26, 2017
    [Marketing] Top 4 Components of the Ultimate B2B Social Media Strategy
    The way to market social media is through storytelling and distribution, and generating business from social media is simple if you know how to do it right. PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy. That, or you aren’t deploying it over the right channels with the engaging content you need.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 26, 2017
    [Marketing] Social Media Roundup: Best In Class Brand Social Voice
    Social Media Examples Social Media Strategy best in class best in class social voice brand social voice brand voice Facebook Marketing instagram marketing social media brand voice social media examples Social Media Roundup Social Voice twitter marketingLooking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography?
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 26, 2017
    [Marketing] How-to Guide for Creating Instagram Stories
    Content Creation Content Marketing Instagram Marketing band opportunities with Instagram content creation How to create Instagram Stories Instagram instagram marketing Instagram Stories Instagram Stories Tips social media content Social Media Marketing Tips for Instagram StoriesSince launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram , Stories now has 250 million daily active users, up from 200 million in April.
  • BUFFER SOCIAL  |  MONDAY, JUNE 26, 2017
    [Marketing] The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone
    Nowadays, every marketer has to be part designer , photographer, videographer, copywriter, editor and more. I’d love to hear what your mobile marketing studio looks like. What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful.
  • SOCIAL MEDIA MARKETING  |  MONDAY, JUNE 26, 2017
    [Marketing] 100+ free USA Business Listing/Citation sites & Benefits of Local Listing
    How to Find Citation/business listing sites on the web For Search Engine Marketer, it’s very simple to find and add their client business details in Citations/business listing site. Local Blogs & Article Local blog, and Article also a good option for online marketers and new business owners. Business Citations/listing means adding business detail like Name, Address, Phone number and web pages on local business directories.
  • BUFFER SOCIAL  |  MONDAY, JUNE 26, 2017
    [Marketing] How to Get Your First 1,000 Followers on Every Major Social Network
    If you’re in the digital marketing space, we’d love to have you join a #BufferChat , which takes place every Wednesday at noon ET/9:00 a.m. This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’re taking the dive into a new social network, or you’re itching to grow your existing profile.
  • TWIST IMAGE  |  SUNDAY, JUNE 25, 2017
    [Marketing] Becoming Facebook With Mike Hoefflinger - This Week's Six Pixels Of Separation Podcast
    After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Mike Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #572 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
  • STAY N' ALIVE  |  SATURDAY, JUNE 24, 2017
    [Marketing] 6 Social Media Marketing Aspects to Remember If You Want Success
    The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report. According to the 2017 Social Media Marketing Industry Report , all plans should address five key points: choosing the most-effective tactics, maximizing engagement, measuring ROI, optimizing use of paid social media and targeting the right audience.
  • PIXLEE  |  FRIDAY, JUNE 23, 2017
    [Marketing] Pixlee Helps Marketers Drive Sales from Email Marketing with User-Generated Content
    Pixlee Helps Marketers Use Real Customer Photos and Videos to Improve Email Engagement and Sales Through Integration with Oracle Marketing Cloud. SAN FRANCISCO , June 21, 2017 /PRNewswire-iReach/ — Pixlee , a leader in visual marketing software and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a user-generated content integration available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud.
  • JON LOOMER  |  FRIDAY, JUNE 23, 2017
    [Marketing] Facebook Group Updates: Insights, Scheduled Posts and More
    This could potentially influence how you market, run ad targeting, and communicate. Facebook Marketing News and Information Facebook Marketing Tutorials Facebook GroupsFacebook is rolling out new features for Group admins that will aid in the management of members and content. As I type this, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates , and the images below come from that article.
  • DEVUMI  |  FRIDAY, JUNE 23, 2017
    [Marketing] New Facebook Group Tools, Mission Statement, Catfishing Defences
    Uncategorized business content marketing Facebook facebook marketing groups marketing social media marketingFacebook has just announced a range of new tools and features that will improve the Group functionality, along with a brand new mission statement for Facebook Inc. The introduction of the new tools provides Group Admins ways to assess their group strategy to increase engagement. Read on as we discover how these latest improvements, and […].
  • SOCMED SEAN  |  FRIDAY, JUNE 23, 2017
    [Marketing] 5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings
    Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. Using anchor texts such as “Click Here” or “Download our app” won’t help you get any high organic SEO, marketing results in SERPs. This week we welcome guest blogger Robert Everett.
  • SOCIALLY SORTED  |  THURSDAY, JUNE 22, 2017
    [Marketing] Why I love Agorapulse for Social Media Management
    But I love that Agorapulse has a suite of features that really do cover most of your social media marketing needs. . There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. .
  • DEVUMI  |  THURSDAY, JUNE 22, 2017
    [Marketing] Marketer’s Enjoy Pinterest’s New Layout for Lens, and New Functionality
    Pinterest has been growing as a platform for marketers for years now. The post Marketer’s Enjoy Pinterest’s New Layout for Lens, and New Functionality appeared first on Devumi. Marketing Pinterest pinterest board strategy pinterest marketing pinterest strategy social media social media marketingIt continues to innovate with a lot of tools to create a unique user experience for its audience. The latest of such tools is the Lens feature.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JUNE 22, 2017
    [Marketing] Social Media Roundup- Best in Class Father’s Day
    Community Management Content Creation Holiday Marketing Social Media Marketing Twitter Marketing #FathersDay content creation content creation for social media Content Marketing Father's Day Father's Day on Social Media Father's Day Social Content Gillette father's day national geographic father's day nba father's day social media Social Media Advertising social media content Top Father's Day Content
  • SIMPLY MEASURED  |  THURSDAY, JUNE 22, 2017
    [Marketing] How to Choose Which Online Tools to Use for Your Marketing Campaign
    There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. First up is the assessment phase, where you’ll determine your current marketing needs: What types of campaigns are you currently running? What are the weak points and struggles of your marketing team? Most marketing tools offer a risk-free trial for a week, a month, or even longer.
  • THE REALTIME REPORT  |  THURSDAY, JUNE 22, 2017
    [Marketing] How To Market Internationally
    How To Market Internationally. Online marketing is proving successful for many businesses. The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. Your email campaign will be crucial to your business integration into the international market. The post How To Market Internationally appeared first on The Realtime Report.
  • TWIST IMAGE  |  THURSDAY, JUNE 22, 2017
    [Marketing] Six Links Worthy Of Your Attention #365
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • PROBLOGGER  |  THURSDAY, JUNE 22, 2017
    [Marketing] Evaluating Your Blog’s First Year: 12 Great Questions to Ask
    Affiliate marketing. You read a lot about marketing your blog or growing your readership or some other aspect of blogging … and you put it into practice. F irstly … congratulations on making it through your first year. A lot of bloggers don’t get that far. During this evaluation, we’ll take a look at key metrics for your blog, but we’ll also be thinking about what you’ve learned and accomplished over the past year.
  • DEVUMI  |  THURSDAY, JUNE 22, 2017
    [Marketing] Creating The LinkedIn Content That Will Draw Readers
    Devumi Linkedin Marketing business content marketing linkedin marketing online marketing social media marketingIf you are looking to attract more connections on LinkedIn, simply having a perfect profile won’t be enough. To really draw the interest of new connections, you will need to share engaging content. Read on to find out how you can develop LinkedIn content that serves this purpose. Why you need to publish great content on LinkedIn Here […].
  • RAZOR SOCIAL  |  THURSDAY, JUNE 22, 2017
    [Marketing] Focus on Strategic Content, Relationships and Technology, Not Social Media
    Before I drifted into marketing I spent years working in the technical roles in the software industry. At the beginning of my career in social media and content marketing, I was a bit uncomfortable being called a marketer. The evolving digital landscape, the explosion of engagement channels and data, and constant changes in consumer behavior helped fuel a symbiotic relationship between marketing and technology. Content Marketing
  • BUFFER SOCIAL  |  THURSDAY, JUNE 22, 2017
    [Marketing] 25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]
    One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. 5 hidden Instagram marketing features. Must-have image creation tools for savvy marketers. 5 secrets of successful video marketing. Guides & Courses Social Media Marketin
  • PAM MOORE  |  THURSDAY, JUNE 22, 2017
    [Marketing] Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course
    Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Here is what you will learn: – Influencer Marketing Trends 2017.
  • AGORA PULSE  |  THURSDAY, JUNE 22, 2017
    [Marketing] 3 Facebook Search Tips You Might Not Know About
    Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” Market research. Why is this great for marketers?
  • STAY N' ALIVE  |  WEDNESDAY, JUNE 21, 2017
    [Marketing] The 7 Most Lethal Mistakes Made In Social Media Marketing
    Although social media is an invaluable marketing tool, it is still very misunderstood. Honestly, most of these mistakes could happen to anyone, and is often simply a result of not knowing how to best utilize social media for marketing. The post The 7 Most Lethal Mistakes Made In Social Media Marketing appeared first on Stay N Alive. These misunderstandings can lead to some very costly mistakes- for both your budget and your brand as a whole.
  • KIKOLANI  |  WEDNESDAY, JUNE 21, 2017
    [Marketing] Reputation Management: Working with Testimonials and Reviews
    What will happen if you start thinking about your brand’s reputation the same way you think about your marketing strategy? The first issue you will encounter is the marketing channel. What You Need to Know About Reputation Marketing. We can start with what you need to know about reputation management and reputation marketing. For a small business owner with a minimal marketing budget, monitoring online reviews can become a painful process.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 21, 2017
    [Marketing] [Webinar Highlights] How to Make Full-Funnel Impact with Social Media
    Our very own Head of Marketing and Communications Lucy Hitz was joined by CEO and Founder of Socedo, Aseem Badshah. Lucy and Aseem encouraged marketers to pivot their thinking away from getting the highest number of clicks or shares and instead shift focus to what we can learn about our audience from the level of engagement with various types of content. Social Marketing Content Marketing Data Influencer Social Listening Social Media Analytics Social Media Marketing
  • KATIE LANCE  |  WEDNESDAY, JUNE 21, 2017
    [Marketing] The #GetSocialSmart Show Episode 025: Do You Take a Photo or a Video?
    Let’s say you’re at a great farmer’s market. You might take a couple beautiful photos of the strawberries and some of the yummy treats at the farmer’s market, and then you might also take maybe a 10 or 15 second video just kind of panning the entire landscape of that farmer’s market. How do you know when something is post worthy or video worthy? Have you ever thought about that?
  • PIXLEE  |  WEDNESDAY, JUNE 21, 2017
    [Marketing] Use Photos from Social Media to Combat Abandoned Shopping Carts
    Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. Retargeting emails are a powerful means by which marketers can recoup revenue from these shoppers. Today, I’m excited to announce that Pixlee has launched a new integration with Oracle Marketing Cloud, through Oracle Responsys. They are aware that it’s a big problem yet at the same time a lucrative opportunity.
  • SOCIALFISH  |  WEDNESDAY, JUNE 21, 2017
    [Marketing] Sweet Association Social Media & Marketing Jobs – June 21
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Marketing Specialist , NTCA- The Rural Broadband Association – Trade association seeking a Digital Marketing Specialist to develop and execute marketing strategies to increase product sales to members and non-members. Marketing: Develop, implement and monitor marketing campaigns and materials for education and certification programs as directed.
  • AGORA PULSE  |  TUESDAY, JUNE 20, 2017
    [Marketing] 7 TweetDeck Alternatives You Should Start Thinking About
    For hardcore social media managers, this certainly left a gap in the market for a new app to replace it. There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only. Maybe it’s time to consider some TweetDeck alternatives for your business.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, JUNE 20, 2017
    [Marketing] Tips to Improve YouTube Marketing Strategy
    There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer. For new brands, or those struggling to stand out in crowded and competitive markets, viral videos can be a great way to increase exposure and drive traffic.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 20, 2017
    [Marketing] What Social Marketers Can Learn from David Ogilvy
    From a marketer’s perspective, what communication channels were out there to leverage? 10 Social Marketing Lessons from Forbes Most Valuable Brands Download. Because we can get too focused on the social media channels and their technology and lose sight that people are still people and communication principles learned back in the days of the three-martini lunch can still be applied by the social marketer. This one is huge for social marketers. Social Marketing
  • THE REALTIME REPORT  |  TUESDAY, JUNE 20, 2017
    [Marketing] Avoid These Mobile Marketing Mistakes At All Costs
    Avoid These Mobile Marketing Mistakes At All Costs. Of course, what we are talking about is marketing. With each new paradigm, marketers face new challenges. To avoid the mistake of biting off more than you can chew, you might want to try marketing software. Some of the big names in marketing automation are Marketo, Eloqua, and Hubspot. When it comes to marketing, there are more things that can go wrong than right. Mistaking Spam For Marketing.
  • STAY N' ALIVE  |  TUESDAY, JUNE 20, 2017
    [Marketing] The Top 7 Reasons Why Social Media Marketing Isn’t Getting The Credit it Deserves
    When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Anecdotal “Evidence” If somebody witnesses a lack of success in using social media for marketing, they will be less likely to try it themselves. A lack of genuine investment in social media kills marketers.
  • PROBLOGGER  |  TUESDAY, JUNE 20, 2017
    [Marketing] 7 Key Design Elements for a Mobile Landing Page that Converts
    Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 20, 2017
    [Marketing] How to Turn Video Content into Conversions
    That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. For example, it’s becoming painfully obvious that traditional forms of marketing are no longer as effective as they once were. The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight.
  • DEVUMI  |  TUESDAY, JUNE 20, 2017
    [Marketing] Up Your Customer Retention Rate With Social Media: Keep your Customers Longer!
    Business Devumi Marketing facebook marketing online marketing social media marketing twitter marketing youtube marketingSocial media has already proven to be a great tool for attracting new customers to your brand. But how about keeping them? As it turns out, social media is also effective for customer retention. Read on to learn how you can us the ongoing nature of social media to get customers to come back and stay. […].
  • AGORA PULSE  |  TUESDAY, JUNE 20, 2017
    [Marketing] The Ultimate List of Snapchat Best Practices
    Snapchat feels different than other social media marketing platforms. As a marketer, I avoided it for as long as possible: why would I possibly want to spend time and money creating content that would only disappear in 24 hours and was difficult to track? As it turns out, Snapchat can be an incredible marketing tool for businesses as long as they know how to adapt their content to the unique platform. Do you use Snapchat marketing as part of your overall strategy?
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 20, 2017
    [Marketing] 5 Steps to More Creative and Effective Social Media Campaigns
    We marketers fall into this trap an awful lot. This is another common mistake for marketers: We commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons that can help us do better in the future. Take a marketer you know and admire out to lunch, or approach them on social and ask for a quick chat. Learn from Innovative CMOs and Marketers. Are you experiencing a creative drought?
  • PIXLEE  |  MONDAY, JUNE 19, 2017
    [Marketing] How to Measure the ROI of Influencer Marketing
    Influencer marketing has become a powerful tool for brands in today’s age of social media. Today, influencers have a major impact on brands’ success and marketing and can be a huge source of value for brands. The average influencer marketing campaign generates $6.85 Before deciding what to track, decide what information you want to learn about your influencer marketing campaigns. Increase in Sales: Influencer marketing is a great way to drive conversions.
  • BUZZLOGIX  |  MONDAY, JUNE 19, 2017
    [Marketing] How to Choose a Social Media Management Tool
    If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram. You have 3 clients that pay to have your help with content creation, social media marketing and management. You’re doing some testing regarding seasonality of your content marketing so you want to easily compare your previous campaigns and generate reports to share with your team.
  • SIMPLY MEASURED  |  MONDAY, JUNE 19, 2017
    [Marketing] Social Innovators Series: Melissa Thompson
    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Brooks’ global marketing team holds regular integrated marketing meetings, including Sales, Marketing, and PR all in one room. Every part of the marketing funnel works on the campaign, all the departments get in a room with our individual plans and ask: How do our plans ladder up from a global perspective? Social Marketing
  • STAY N' ALIVE  |  MONDAY, JUNE 19, 2017
    [Marketing] 8 Components of Social Media Marketing to Master When Utilizing It for Profit
    Social media marketing isn’t just for branding and PR anymore. Through ads, promotions, and other means, marketers are finding ways to make a profit off the various platforms. The marketer who can learn to utilize and manage each of these aspects of social media marketing will get the ROI they have worked and hoped for. The post 8 Components of Social Media Marketing to Master When Utilizing It for Profit appeared first on Stay N Alive.
  • TWIST IMAGE  |  MONDAY, JUNE 19, 2017
    [Marketing] Amazon Goes For Whole Foods (Not Slack), Netflix Kills Cable TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7
  • PROACTIVE REPORT  |  MONDAY, JUNE 19, 2017
    [Marketing] Who Loves Ya Baby?
    Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. And that’s where fan-centric marketing comes in. Does fan-centric marketing exclude other activities? Digital PR customer journey digital PR digital transformation Fan-centric Fans Internet Marketing Strategy
  • PROBLOGGER  |  MONDAY, JUNE 19, 2017
    [Marketing] 198: 6 First Income Streams Recommended for Bloggers
    My Tips for Making Money As a Blogger Through Affiliate Marketing. I do share more about affiliate marketing in episode 51. You have to really work hard on your marketing to convert them because you got to convert them in that one time they’re on your site unless you do some retargeting advertising later. But if I had to choose just one, if I just had to choose which one, for me, it would probably be affiliate, it would probably be affiliate marketing.
  • TWIST IMAGE  |  SUNDAY, JUNE 18, 2017
    [Marketing] All Things Growth Hacking With Sean Ellis - This Week's Six Pixels Of Separation Podcast
    Not just in starting businesses, but in thinking about how businesses can really (and strategically) acquire customers with a different angle than traditional marketing thinking. Prior to GrowthHackers, Sean was head of marketing at LogMeIn and Uproar , when both companies went from launch to IPO. He is also the first marketer at Dropbox , Eventbrite , Lookout and Xobni. digital marketing. digital marketing agency. digital marketing blog. marketing.
  • PAM MOORE  |  FRIDAY, JUNE 16, 2017
    [Marketing] Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!
    Communities Create Markets: In the graphic below you will see that the only way you can move the human beings within your social communities from the left side to the right side of the diagram (becoming a brand evangelist, advocate and /or customer) is to start by knowing who they are. Social Profit Factor Training Academy and Marketing Nutz Can Help! . So you think you know your audience? Do you know your ideal customer?
  • TWIST IMAGE  |  FRIDAY, JUNE 16, 2017
    [Marketing] Six Links Worthy Of Your Attention #364
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JUNE 16, 2017
    [Marketing] How to Establish Your Brand Voice on Social Media
    If you are developing a brand voice on social media, you should look to inspiration from your fellow social media marketers. Social Media Marketing brands social voice content creation ignite social media Social Media Marketing Agency Social Media Strategy Social VoiceCreating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social.
  • AUDIENSE  |  FRIDAY, JUNE 16, 2017
    [Marketing] Do you know what makes your prospects buy?
    Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. With the capabilities we now provide to our customers in our Audiense Insights platform , this key information is more accessible and actionable than ever before! Gaining a deep understanding of consumer behaviour and purchase decision-making factors of your target audience can provide a massive competitive advantage.
  • SIMPLY MEASURED  |  THURSDAY, JUNE 15, 2017
    [Marketing] What Social Marketers Need to Know From the 2017 Mary Meeker’s Internet Trends Report
    Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business, not just social marketers. That’s perhaps why it is so valuable: because it contextualizes the trends that social marketers are noticing and experiencing everyday. Here’s what social marketers need to know from this year’s KPCB report for digital marketers, and how you can incorporate these learnings into your own strategy.
  • DEVUMI  |  THURSDAY, JUNE 15, 2017
    [Marketing] Twitter’s New Direct Actions Buttons, New Bot Options
    Devumi New Twitter twitter followers twitter for business twitter marketing twitter marketing strategyAs it turns out, bots are surprisingly effective for engaging your customers on Twitter. However, these tools are still lacking in certain areas like providing streamlined means of driving their actions. This can limit their effective use. Not to worry though; Twitter has rolled out some new features to fix this. Twitter’s new action buttons […].
  • SIMPLY MEASURED  |  THURSDAY, JUNE 15, 2017
    [Marketing] Where We Stand on Our 2017 Social Marketing Predictions
    Status: Google and Facebook have captured a huge share of online advertising marketing, pushing Twitter to prove its usefulness. As brands strengthen their presence on social and adopt more of its features like AR/VR and chatbots, being able to find reviews about a company will be an important part of the entire experience and will be a huge focus for social marketers. Prediction: More and more marketers adopt mobile advertising, and the cost of advertising on mobile will increase.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JUNE 15, 2017
    [Marketing] 3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy
    Whether you’re running an influencer campaign, trying to find the latest trends in influencer conversation, or just trying to understand whether an influencer is a good fit for your brand, social listening can play an important part in any influencer marketing strategy. This can help to provide a baseline of brand or messaging conversation prior to running a campaign, and allows you to track direct effects of influencer marketing efforts on social conversation.
  • PROBLOGGER  |  THURSDAY, JUNE 15, 2017
    [Marketing] What is the Link between Social Signals and Your Search Ranking?
    Now you understand the actual impact of your social media marketing efforts on your blog’s ranking. Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. This is a guest post from Shane Barker. We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors.
  • THE SOCIAL MEDIA HAT  |  THURSDAY, JUNE 15, 2017
    [Marketing] The Easiest Way To Create Amazing Marketing Videos
    How do you leverage the increasing demand for video content without spending too much time and money? Here's how
  • DEVUMI  |  THURSDAY, JUNE 15, 2017
    [Marketing] Sub4Sub: The Controversial YouTube Subscriber Strategy
    Getting more subscribers is one of the most important goals for any YouTube marketing effort. YouTube video marketing youtube marketing youtube video marketingThis never ending drive is why some are tempted to use Sub4Sub services. Do they really work, and is there a better way to get subscribers quickly? The fate of your YouTube channel may balance on this. What Sub4Sub is […].
  • BUFFER SOCIAL  |  THURSDAY, JUNE 15, 2017
    [Marketing] 127 Time-Saving Keyboard Shortcuts for Social Media Marketers
    Being a social media marketer , you spend a lot of time on the various social media platforms and your favorite social media tools. Trello is a great tool for managing your social media schedule (and a tool we heavily rely on in the marketing team ). Social Media Marketing Tips / How ToI used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up.
  • AGORA PULSE  |  THURSDAY, JUNE 15, 2017
    [Marketing] Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)
    ” These services have nailed the “product – market fit” and they can only experience massive growth. Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*? And one of the tools mentioned in that tweet, Instagress , was shut down a month prior.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] Yelp Success vs. Ratings and Reviews
    Their traffic’s down, their ad revenue is down, they lost one billion dollars worth of market capitalization in the last few months, but Yelp’s troubles do not mean the ratings and reviews industry is in trouble—in fact, quite the opposite. New research in the Journal of Marketing Science finds that when you actually pay customers to leave a review, they leave fewer reviews. Consumers trust companies less than ever before.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] Social Innovators Series: Jen Joyce
    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. J en Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office. “I In San Francisco once…’ ” Five years later, Jen was running marketing and social media for Uber’s Seattle office—and all the other PNW cities.
  • KATIE LANCE  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] The #GetSocialSmart Show Episode 024: The Right Way to Repurpose Content
    Blog Content Strategy blogging canva content strategy facebook live how to repurpose content repurposing content rev.com video marketingIn this episode I want to give you a few ideas of some of the things that we do to repurpose our content, and I want to give you some inspiration based on this video series right here. I think a lot of times, we get confused about what does that actually mean to repurpose content. First of all, let me tell you what it doesn’t mean.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] Here’s How Often You Should Post on Social Media
    Every single one of these reports ignores an unassailable certainty about success in social media marketing: Social media posts that succeed are those that are worth posting. Put another way, increased frequency doesn’t imperil your success in social media marketing. Social Media Strategy content calendar social engagement Social Media Marketing social media posting social media strategyWill Roe v. Wade be overturned?
  • PAM MOORE  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience
    Welcome to the digital marketing era where attention is the absolute most scarce resource. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.
  • DEVUMI  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] And the Winner is… Creating A Social Media Contest That Converts
    Instagram Marketing Pinterest Twitter YouTube content marketing online marketing social media marketing twitter marketingSocial media contests are considered to be the best way to engage with your customers. Not only are they fun to take part in, but they also offer lots of other benefits. To get them, you need to know how to effectively run a social media contest. Read on to learn how you can come […].
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, JUNE 14, 2017
    [Marketing] 8 creative ways to use customer feedback to improve your business
    Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Take a page out of Frito-Lay’s marketing strategy and ask for input. Companies that use customer feedback to adapt to the market and adjust course are more likely to succeed over the long run. Inform your marketing. 8 How your customers respond to marketing offers is also a form of customer feedback.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 13, 2017
    [Marketing] 3 Things You Need to Know to Create Content that Converts
    To further enhance your effectiveness, write several headline drafts and then analyze them using the CoSchedule Headline Analyzer or the Headline Analyzer Tool from Advanced Marketing Institute. The AMI tool will evaluate the overall emotional marketing value of your headline to see how effectively it would impact your readers. Content Marketing Social Marketing
  • PIXLEE  |  TUESDAY, JUNE 13, 2017
    [Marketing] A Message from Pixlee’s CEO
    To get you quickly up to speed, here’s a high-level explanation of what we do: ‘Word of mouth marketing’ and ‘social proof’ have always been some of the most effective forms of marketing. A brand’s customers are often its best marketers, and smartphones and social media have only made them more sophisticated and prevalent. Pixlee allows brands to market using authentic customer photos in their marketing.
  • STAY N' ALIVE  |  TUESDAY, JUNE 13, 2017
    [Marketing] 5 Things You Need For A Meaningful Social Media Presence
    Just as every business is unique, each marketing strategy should be modeled specifically for the brand its meant to serve. However there are some strategical tactics that should be applied to your marketing campaign regardless of your brand. Perform A/B testing to figure out what social media marketing strategies work best for the goals you have set, and will resonate best with your audience.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 13, 2017
    [Marketing] Energize Your Fans and Followers with a Sweepstakes
    Social Media Marketing Social Media Promotion Social Media Strategy Social Media Sweepstakes comment to win Facebook Sweepstakes FTC FTC Compliance instagram sweepstakes Social media promotions social media sweepstakes sweepstakes sweepstakes hashtag sweepstakes hashtags Sweepstakes Legal sweepstakes official rules sweepstakes prizes sweepstakes prizing sweepstakes promotion sweepstakes widget tweet to win twitter sweepstakes
  • PAM MOORE  |  TUESDAY, JUNE 13, 2017
    [Marketing] Social Media Hashtags in a Nutshell
    For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand. How to leverage hashtags to do market research. Social Profit Factor Training Academy and Marketing Nutz Can Help! .
  • DEVUMI  |  TUESDAY, JUNE 13, 2017
    [Marketing] Twitter Helps Marketers Prepare for Father’s Day
    It is the perfect time to launch a Twitter marketing campaign targeted at those shopping for dad. Twitter marketing data on Father’s Day Father’s Day may prove to be a great opportunity for marketers, considering […]. The post Twitter Helps Marketers Prepare for Father’s Day appeared first on Devumi. Marketing TwitterFather’s Day is coming up on Sunday, June 18.
  • AGORA PULSE  |  TUESDAY, JUNE 13, 2017
    [Marketing] Why Your Facebook Ads (Desperately) Need Social Proof
    Our customers are also our best salespeople too, after all, and having them singing their praises on our ads is the best marketing we could ever get. Facebook Advertising Social Media For Agencies Social Media MarketingWhen you’re online researching a potential purchase, what’s the one thing you almost always make sure you do first? If you’re like about 9 in 10 customers , you’re going to go looking for online reviews created by actual customers.
  • MELTWATER  |  TUESDAY, JUNE 13, 2017
    [Marketing] The C-Suite’s Next Mandate: Social Media Literacy
    As a veteran speaker, I am used to speaking on marketing and its various facets,… Read More.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 13, 2017
    [Marketing] Size Matters- A Guide to Social Image Sizing
    With 313 million active users , Twitter is one of the major players in social media marketing. Content Creation content creation facebook ignite social media Instagram social media content Social Media Marketing twitterWe live in a digital world where images and information is constantly at our fingertips, readily available with nothing more than the push of a button.
  • AUDIENSE  |  TUESDAY, JUNE 13, 2017
    [Marketing] Understanding the audience that watched the Champions League Final
    A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Here’s what we found: The UEFA Champions League Final audience and its segments.
  • SIMPLY MEASURED  |  MONDAY, JUNE 12, 2017
    [Marketing] A Marketer’s Guide to Starting Out on YouTube
    It’s not hard to understand why 48% of marketers plan to add YouTube to their content strategy in the next year. A versatile and highly shareable medium, video is a more effective marketing tool than print and direct mail put together. Content marketing is the new ‘thing’ – and video sits proudly at its helm, steering the great ship of emerging musical artists, dancing babies, and cat compilations. Then of course, there is social media marketing to think about.
  • TWIST IMAGE  |  MONDAY, JUNE 12, 2017
    [Marketing] Apple's HomePod, Tracking People And Keys And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    There is a lot of tech like this already on the market, but Magpie is not only new, it also has a built-in SIM card. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).
  • STAY N' ALIVE  |  MONDAY, JUNE 12, 2017
    [Marketing] 3 Things To Try Before “Giving Up” On Social Media Marketing
    Despite being one of the most cost-effective and successful marketing platforms in the modern world, a lot of social media accounts out there are “dead” In other words, the brand did not get the ROI they had hoped for and have resorted back to more traditional (even outdated) forms of marketing. The post 3 Things To Try Before “Giving Up” On Social Media Marketing appeared first on Stay N Alive.
  • PIXLEE  |  MONDAY, JUNE 12, 2017
    [Marketing] How to Optimize Your Website’s Perceived Load Speed
    Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. eCommerce MarketingShoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.
  • PROACTIVE REPORT  |  MONDAY, JUNE 12, 2017
    [Marketing] Influencer Marketing – Owned or Earned?
    Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. Most brands approach influencer marketing as either earned or paid media. But what if you took a completely different approach to influencer marketing and made it owned media?
  • BUFFER SOCIAL  |  MONDAY, JUNE 12, 2017
    [Marketing] On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer – Paul Jarvis [SSM047]
    But how can you, as a business person or marketer, learn to hone your inner creativity to thrive in today’s market ? Paul Jarvis , one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur shares his insights into how many brands and marketers may be looking at social media all wrong. The importance of following market demand for your brand. In other words, I let market demand dictate what I do next.
  • TWIST IMAGE  |  SUNDAY, JUNE 11, 2017
    [Marketing] Charlene Li On Disruption - This Week's Six Pixels Of Separation Podcast
    Many people know her best as the co-author of the groundbreaking book on digital marketing and social media, Groundswell (which was named one of the best business books in 2008). digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #570 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
  • PAM MOORE  |  SATURDAY, JUNE 10, 2017
    [Marketing] 5 Reasons Your Social Media Marketing Program is Failing
    Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. 5 Reasons why marketers fail using social media.
  • JON LOOMER  |  FRIDAY, JUNE 9, 2017
    [Marketing] How to Find Customer Lifetime Value
    Facebook Marketing Tutorials Customer Lifetime Value Facebook Value-Based Lookalike AudiencesLast week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime value?
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