• TWIST IMAGE  |  SUNDAY, MARCH 26, 2017
    [Marketing] The Value Of Personal Branding With Mark W. Schaefer - This Week's Six Pixels Of Separation Podcast
    He is a podcaster (check out The Marketing Companion ). He is a professor of marketing at Rutgers. Mark is a passionate communicator about how marketing has changed, and where he thinks it's all going. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. rutgers marketing. the marketing companion. Episode #559 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Mark is still an avid blogger (like me). audio. blogging.
  • TWIST IMAGE  |  FRIDAY, MARCH 24, 2017
    [Marketing] Will You, Brands Or Big Media Be The Star Of Snapchat TV?
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the beginning for broadcasting brands, and how they approach the concept of mobile TV. Apparently, just watching your regular TV shows, Netflix or whatever on your iPhone is not enough. Not easy.
  • SIMPLY MEASURED  |  FRIDAY, MARCH 24, 2017
    [Marketing] What Your Brand Can Learn from Casper’s Instagram Account
    As a start-up in the long-sales-cycle mattress industry, Casper put social at the heart of their marketing activities right from the jump, foster awareness and drive referrals. Here, we take a look at Casper’s Instagram strategy to understand how it reaches out to its target market on this key platform. 2017 Digital Marketing Predictions From the Experts Download. Combine Online and Offline Marketing. Marketing with Other Brands. This will help strengthen your brand’s credibility and strengthen your position in your market. There is strategy here.
  • SPROUT SOCIAL  |  FRIDAY, MARCH 24, 2017
    [Marketing] #SproutChat Recap: Creating Shareable Content
    Social networks are likely your main focus as a social media marketer as the place to promote content, as they should be. Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares. Create Content That Cuts Through the Noise. A1: Do your research! SproutChat.
  • TWIST IMAGE  |  FRIDAY, MARCH 24, 2017
    [Marketing] The Way That Content Is Changing Is Not Good For (Most) Brands
    Brands think that content will solve their marketing problems. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. I sat through many sessions at Social Media Marketing World. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. social media marketing. social media marketing world. Brands may be woefully surprised as this pans out. for obvious reasons. a squirrel!" ). Dead ends. brand.
  • TWIST IMAGE  |  FRIDAY, MARCH 24, 2017
    [Marketing] Six Links Worthy Of Your Attention #353
    I'm pretty down on free-market capitalism, or whatever we're calling laissez-faire democracy these days. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . The 3 Tenets of Capitalism - Tyler Hogge - Medium. Then again, it's important to keep an open mind. Of the Ramones : 'A good little jump number.
  • SPIN SUCKS  |  FRIDAY, MARCH 24, 2017
    [Marketing] The Big Question: Which PR Buzzwords Must Die?
    Social Media The Big Question 50 PR Buzzwords To Stop Using NOW Alex Yong buzzwords Influencer marketing Iva Glavinic Jason Myers Katie Creaser Lindsey Walker most-frequently mentioned buzzwords PR PR buzzwords pr industry PR pros Public Relations spin sucks slack community the future of PRPR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree.
  • JON LOOMER  |  THURSDAY, MARCH 23, 2017
    [Marketing] 6 Ways I Use Facebook Ad Targeting
    Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Page Custom Audiences Facebook Video Views Custom Audiences Facebook Website Custom AudiencesFacebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. So allow me to walk you through how I use my six primary targeting methods… 1. Target Most Frequent Website Visitors. Use Case: Promoting a Webinar. Targeting is always a balance of quantity and quality. Your Turn.
  • PIXLEE  |  THURSDAY, MARCH 23, 2017
    [Marketing] 5 Ways Hospitality Marketers Can Use Travel Influencers
    Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 23, 2017
    [Marketing] 5 Pet Influencers to Follow on Instagram
    Content Creation Content Marketing Influencer Marketing Instagram Marketing #petsofinstagram animal influencers Influencer Content Influencer Content Creation Influencers Instagram content Pet Content pet influencersIt’s time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers , now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to most everyone’s face. This Girl is a Squirrel. She’s adorable and super photogenic.
  • SPIN SUCKS  |  THURSDAY, MARCH 23, 2017
    [Marketing] What is the Future of Owned Media?
    Related Stories Five Owned Media Metrics Every Communicator Should Track Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist Contributed Content is on the Rise — Here’s How to Stand Out. If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks. Communication Content Apple bylined david hunegnaw gopro owned media benchmarks owned media metrics PESO model shot on iphone Starbucks
  • SOCIALFISH  |  THURSDAY, MARCH 23, 2017
    [Marketing] Hot association jobs this week – March 23
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Vice President is responsible for developing and executing CBF’s marketing, public relations, and integrated communications plans and strategies relative to the strategic direction and positioning of the organization and its leadership. The Marketing Coordinator prepares and implements promotional plans and associated marketing tactics for EDUCAUSE products and services. In addition, this position will oversee marketing agencies, PR firms. photo credit ).
  • RAZOR SOCIAL  |  THURSDAY, MARCH 23, 2017
    [Marketing] Ahrefs Review: How to Use Ahrefs to Analyze Your Blog
    Tracking these links is important because it shows you which marketing efforts are bringing you results. The number of backlinks you got for certain pages or posts on your website is a piece of information every social media marketer and content creator should have. The post Ahrefs Review: How to Use Ahrefs to Analyze Your Blog appeared first on Find and get the most out of the best marketing tools to promote your business. Content MarketingWhen was the last time you analyzed the inbound links pointing to your blog? Ahrefs Backlink Profile. Fixing this (i.e. Summary.
  • JON LOOMER  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] Entrepreneurs: How to Overcome the Fear of Public Speaking
    As I type this, I will be speaking for a rather large group in 12 hours at Social Media Marketing World in San Diego. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’d be lying if I told you I’m not nervous. I still have nerves. But my reaction to public speaking is nothing like it once was. My horrific memories are vivid. It could be a school class report. An update for the board of directors. No one else.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] What They're Not Telling Us About Native Advertising's Explosive Growth
    It feels like brands are changing their attitude about what it means to be "in" social media, content marketing and native advertising. This was not the promise of digital marketing. Digital marketing's true opportunity was to empower brands to place their messaging on more relevant publishing sites, in front of better curated audiences with something other than an annoying ad. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. and it's growing.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] Do Your Consumers Care About Your Digital Marketing? (Really, Really Care)
    This week marks the annual pilgrimage to Social Media Marketing World in San Diego. For others, it's a vital part of the year to get a brand's digital marketing stack in order. Social media, content marketing and native advertising all intersect for these few days right off the pacific coast. Many prefer to use terms like "content marketing" now over "social media," and many are there to figure out how to make their efforts more effective, and to see which technologies might help them to better automate the process. Ouch, marketers. chief marketing officer.
  • SIMPLY MEASURED  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] The 6 Key Components of a Successful Marketing Campaign
    To nail your campaign theme, you need to work with your content marketing team, and listen carefully on social. . Business Dctionary says: A central marketing idea or message, or a product benefit or feature, that is known (or is likely) to have maximum appeal to a targeted market segment. Pretty simple, but I often see marketers set goals after content production has begun and teams are already starting to execute. Leverage your larger marketing buyer personas to help you target efficiently. . Use their knowledge to get closer to your target market.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] Contributed Content is on the Rise — Here’s How to Stand Out
    Related Stories Five Owned Media Metrics Every Communicator Should Track Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist Help Save Journalism: Pay for News. Communication Content content marketers contributed content contributed content success how to guest blog how to measure the success of a guest article how to pitch editors Influence & Co. No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. Influence & Co. Here are the findings. Influence & Co.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] 8 Twitter Bio Ideas to Attract More Followers
    If you’re struggling to describe your company in 160 characters, there’s a good chance you’ve overcomplicated it on your website and marketing materials too. How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. Location. Website. Name & Username. Location.
  • DEVUMI  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] Case Studies: 5 Remarkable Marketing Channels on YouTube
    YouTube is considered to be one of the most important marketing platforms on the Internet. The post Case Studies: 5 Remarkable Marketing Channels on YouTube appeared first on Devumi. Case Studies YouTube content marketing online marketing video marketing youtube for small business youtube marketing youtube strategy youtube video marketingBoth large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site. Let’s take a look at five of the […].
  • SPIN SUCKS  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] Five Owned Media Metrics Every Communicator Should Track
    Related Stories Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist The Challenges and Solutions of the PESO Model Visualize the PESO Model to Help Others Understand it. Communication Content bill clifford clickthrough rates CTR Joe Pulizzi lukas true PESO model referral traffic this old marketingOwned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start. The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks.
  • BUFFER SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
    We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. We’ll be talking a lot about great video marketing tools in this post. 3 Important Takeaways to Guide Your Video Marketing Strategy. Video and mobile are on the cutting edge of social media and marketing and so we’re super excited to share this actionable research with you. Example of a text-only video we tested: There are an incredible amount of social media tools on the market!
  • AGORA PULSE  |  WEDNESDAY, MARCH 22, 2017
    [Marketing] 4 Great New Instagram Carousel Examples Chosen By Social Media Experts
    This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes. Last month, Instagram announced that users can share up to 10 photos and videos in one post. How are brands making the most of this new feature? I turned to four of my fabulous writers on the Agorapulse blog to tell me about great Instagram carousel examples that they’ve spotted in the wild. Ana Gotter, anagotter.com. Fill, fold, fry! Swipe above
  • KATIE LANCE  |  TUESDAY, MARCH 21, 2017
    [Marketing] The #GetSocialSmart Show Episode 012: 3 Instagram Hacks
    Blog emoji geotag hashtag hashtags instagram instagram bio instagram hacks instagram marketingInstagram is one of my favorite social media platforms and there’s a lot that you can do with Instagram. Today I want to share with you three of my favorite quick tools for rocking your Instagram strategy. Tip number one, you’ve got to rock your bio. Hack number two, it’s all about hashtags ! My third hack is a hack that has to do with the geotag feature within Instagram. There you go. Those are a few of my quick hacks when it comes to Instagram. Just click the image above.
  • TWIST IMAGE  |  TUESDAY, MARCH 21, 2017
    [Marketing] Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. alexa.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 21, 2017
    [Marketing] 3 Foolproof Ways to Generate Leads with Social Media
    Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. We can all agree the algorithm age changed the way marketers approach social media. Though it might go against what some marketers will tell you, there are still opportunities for brands to offer up value on social media and collect leads in return. I like to think of a photo contest as a killing-two-birds type of marketing initiative. Don’t rely on only one marketing source for traffic. Run a Photo Contest.
  • PROBLOGGER  |  TUESDAY, MARCH 21, 2017
    [Marketing] How To Get Started With Free Travel When Your Blog is Brand New
    What matters isn’t the size of your blog’s audience, but what value you bring to the PR or marketing professional you would like to work with. For example, if you were to reach out to the Hard Rock Café Resort in Orlando and it is always booked they may not even respond, but a brand new hotel in the area is looking for ways to market their recent opening. Providing other services will make it easier for the PR and marketing professionals see the value in your proposal. This is a guest contribution from Dan Bagby of Hon eymoon Always. Making the Right Ask. How about you?
  • SPROUT SOCIAL  |  TUESDAY, MARCH 21, 2017
    [Marketing] How to Build a Social Media Marketing Funnel That Converts
    These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns! As you develop a “funnel mindset” and start to view your social media profiles as part of a larger marketing funnel, you’ll be able to fine-tune your strategy, develop ongoing connections with your audience and most importantly, increase your conversions.
  • PIXLEE  |  TUESDAY, MARCH 21, 2017
    [Marketing] 5 New Ways to Increase eCommerce Conversions
    Almost all business owners and marketers would seize on that opportunity If there were an easy, almost-instantaneous way to increase conversions on your site, would you do it? Of course you would.
  • SPIN SUCKS  |  TUESDAY, MARCH 21, 2017
    [Marketing] Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist
    A recent article criticized the value of content marketing by saying it's a buzzword. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks. Communication Content buzzwords inbound marketing long form content PESO model principles of marketing progressive tense robert rose samuel scott SEO susan stoga the drum this old marketingWhen, in fact, it's one of the most powerful ways to gain traction.
  • AGORA PULSE  |  TUESDAY, MARCH 21, 2017
    [Marketing] Don’t Make These Mistakes When Scheduling Instagram Posts
    Consistency is important for social media marketing, and that includes being consistent in the frequency of your posts. Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like. Agorapulse’s scheduling tools make it possible for you to schedule Instagram posts ahead of time (including right from the mobile app). Scheduling a Post Without an Image. Final Thoughts.
  • SIMPLY MEASURED  |  MONDAY, MARCH 20, 2017
    [Marketing] #SimplySocialAwards: Best Instagram Strategy
    Our marketing team narrowed it down to four brands with exceptional Instagram strategies. Today, we’re kicking off the #SimplySocialAwards! Over the next four weeks, we’ll be asking you lovely people to help us recognize brands that are crushing their social strategies. Here’s a breakdown of the categories by week: Week 1: Best Instagram Strategy. Week 2: Best Social Content Strategy. Week 3: Best Video Strategy. Week 4: Best Brand Personality. This week is all about the ‘gram. Now it’s up to you to help us decide who will be crowned winner. Can’t decide? The New York Times.
  • SPIN SUCKS  |  MONDAY, MARCH 20, 2017
    [Marketing] Five Common Solopreneur Content Marketing Mistakes to Avoid
    One of the most effective ways for solopreneurs to attract new business is through content marketing. Lauren Fonvielle has how to avoid the most common content marketing mistakes solopreneurs make. The post Five Common Solopreneur Content Marketing Mistakes to Avoid appeared first on Spin Sucks. Related Stories Why it Pays to Invest in Quality PR Content Where Earned Media Belongs in the Content Marketing Mix Build Your PR Content Strategy with This Targeted Toolbox. Your website is where you make first impression. It’s your opportunity to WOW your audience.
  • THE REALTIME REPORT  |  MONDAY, MARCH 20, 2017
    [Marketing] 15 Videos and Resources That Will Help You Learn Color Theory
    If you’re after online sales or marketing, or you come from that background, Mike Locke, the narrator of this video, might be your man. 15 Videos and Resources That Will Help You Learn Color Theory. If you’re looking to get into web hosting or designing a new site, you probably have a good idea of what it’s going to look like. You’ve obviously taken care of the most difficult steps of how it’s going to work mechanically, what purpose it will serve, and what you’re going to be able to do with it. What fonts should I use? ‘How does it look?’
  • SOCIALMEDIA.BIZ  |  MONDAY, MARCH 20, 2017
    [Marketing] How to Use Social Media to Create Stellar Webinars
    Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged. Post by Adi Englander. The internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Webinar Best Practices. The Social Spotlight. Be sure to include a shortened URL by using Bit.ly.
  • SPROUT SOCIAL  |  MONDAY, MARCH 20, 2017
    [Marketing] Instagram Analytics Guide: How to Pull & Examine Your Data
    Instagram’s native tools can help you scratch the surface, but true social media marketers have to benchmark, reconfigure and improve campaigns or Instagram strategies with the data. While many marketers consider Likes a vanity metric, it’s still necessary to track like trends, patterns and spikes within your Instagram content. Audience growth continues to be one of the most crucial metrics for marketers. As you can see, pulling your own Instagram analytics provides deep insights into your campaign and overall marketing efforts. Instagram Engagement Analytics.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MARCH 20, 2017
    [Marketing] Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know
    GenX could be a digital marketer’s dream. As marketers, this “easy to find” group is ours to embrace, if we do it the right way. Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds. Their view is that reactions are a stronger indicator of what people want to see similar content, mainly because it takes longer to leave a reaction than a ‘like’.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Marketing] How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year
    At some point, I did try to test other ways to make money by creating my own products (related to dieting) and through affiliate marketing but at the end I found that Adsense performs better. Alex is the Digital Marketing Manager at Reliablesoft. He blogs regularly about SEO and Digital marketing and his work has been referenced by leading industry websites. By Alex Chris of reliablesoft.net. How do you build a successful fitness blog? What does it take to start a blog and grow the traffic to 100K monthly visitors in less than a year? So, let’s get started. Hire an expert.
  • SOCIALFISH  |  MONDAY, MARCH 20, 2017
    [Marketing] 9 Tools to Address Various Aspects of Visual Marketing
    Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. Cyfe is great for monitoring your visual marketing statistics. What other visual marketing tools you are using? These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Here are a few tools to help you! Create Images. Canva. Visuals are a very important part of any content.
  • BUFFER SOCIAL  |  MONDAY, MARCH 20, 2017
    [Marketing] How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]
    All eyes on video marketing. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure. He’s seen first-hand what can happen when marketers chase the wrong video metrics and take a one-size-fits-all approach to video marketing. Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017. You’ll also learn other great video marketing tips like: Why it’s time to ditch the one-size-fits-all approach.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Marketing] 185: How to Get a Blogging Job
    Now you can not only advertise to find a writer but there’s the ability to find people to work as editors/proofreaders, ghostwriters, promoters/marketers, copywriters and more. Do a search on Facebook for ProBlogger podcast listeners and you’ll find that group and I usually let people in who apply within 24 hours, although I will be on the road this week going to Social Media Marketing World in San Diego, and that’s the last thing I wanted to say. If you are going to be in San Diego for Social Media Marketing World in the next week, pop on my session. Job Board.
  • SOCIALMEDIA.BIZ  |  MONDAY, MARCH 20, 2017
    [Marketing] Top email platforms to convert social media followers into customers
    How businesses can use email marketing to turn casual fans into paying buyers. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. The most effective way is through email marketing. It’s such a powerful marketing tool that marketers earn on average $38 for every $1 spent on email marketing, making conversion of social media followers to email list participants so important to a company’s bottom line. Marketing AutomationPost by Megan Totka.
  • TWIST IMAGE  |  SUNDAY, MARCH 19, 2017
    [Marketing] Winning Body Language With Mark Bowden - This Week's Six Pixels Of Separation Podcast
    Especially, when you work in the world of marketing and advertising. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #558 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Whether it's online, in person or just consuming his content, I always enjoy the time I spend with Mark Bowden. He's perfectly engaging, entertaining and there's always something to learn. The power of communications can never be questioned. advertising podcast.
  • PAM MOORE  |  FRIDAY, MARCH 17, 2017
    [Marketing] Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
    Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives. This includes social media. iTunes.
  • JON LOOMER  |  FRIDAY, MARCH 17, 2017
    [Marketing] How to Share a Facebook Advertising Audience or Pixel
    Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Business Manager Facebook PixelIf you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience. Let’s take a closer look… Why Share Audiences and Pixels? Let’s do that!
  • TWIST IMAGE  |  FRIDAY, MARCH 17, 2017
    [Marketing] We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats
    With that, IDC (one of the world's leading market intelligence and data analysts) published a report yesterday titled, Worldwide Augmented and Virtual Reality Headset Market Expected to Grow at a Compound Annual Rate of 58%, Reaching 99.4 Million Units in 2021 , that sported some big, new and brave pieces of information: "New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. digital marketing. marketing.
  • TWIST IMAGE  |  FRIDAY, MARCH 17, 2017
    [Marketing] We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats
    With that, IDC (one of the world's leading market intelligence and data analysts) published a report yesterday titled, Worldwide Augmented and Virtual Reality Headset Market Expected to Grow at a Compound Annual Rate of 58%, Reaching 99.4 Million Units in 2021 , that sported some big, new and brave pieces of information: "New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. digital marketing. marketing.
  • SPROUT SOCIAL  |  FRIDAY, MARCH 17, 2017
    [Marketing] #SproutChat Recap: Networking on Social
    So what are norms for arguably the most social professionals, social media marketers and community managers ? Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. In addition to following best practices for connecting, what are the best ways to keep track of all those connections? Networking on Social Should Be Approached With an Open Mind. In the same way you would approach networking in person, approach forming relationships online with a genuine attitude and open mind.
  • TWIST IMAGE  |  FRIDAY, MARCH 17, 2017
    [Marketing] Six Links Worthy Of Your Attention #352
    Still harder is how to get it to market and get people to pay attention. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . The Dark Side of Roald Dahl - BBC. " Roald Dahl has been one of my favorite authors since I was a young child. Parents wonder if it's too dark; kids lap it up. Hugh for Mitch).
  • PROBLOGGER  |  FRIDAY, MARCH 17, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    The Most Annoying Things Brands Do on Social Media | Marketing Profs. Ok so after reading these articles this week, I’ve prioritised my tasks: double my podcast downloads, and revisit Pinterest. What’s yours? Are you annoying people by being overly salesy? What about using too much jargon? A couple of the things on here will see me unfollow faster than lightning too. 5 reasons why more sleep will help you be more productive + how to get more sleep | Planning with Kids. I love being productive, and I love sleeping. I’m willing to be you need more sleep, too! No thanks.
  • DEVUMI  |  FRIDAY, MARCH 17, 2017
    [Marketing] LinkedIn Groups Marketing: Effectively Market Through Groups
    Of the many features of LinkedIn, Groups are often one of the most recommended for your marketing effort. LinkedIn groups marketing lets you better connect with other members for promotional purposes. Read on to learn how to make your LinkedIn Groups marketing […]. The post LinkedIn Groups Marketing: Effectively Market Through Groups appeared first on Devumi. Business Linkedin Marketing business content marketing linkedin marketing online marketingTrying to get the most out of it can sometimes be a challenge.
  • THE SOCIAL MEDIA HAT  |  FRIDAY, MARCH 17, 2017
    [Marketing] How to Grow Your Instagram 300% in 5 Months and Begin Selling
    How do we jump the branding chasm with an inexpensive marketing budget? So how do you get from 0 to 1 in a highly environment like social media and Instagram? Here's how
  • JON LOOMER  |  THURSDAY, MARCH 16, 2017
    [Marketing] Entrepreneurs: 7 Reasons Why Content is Required
    Many marketers in my field rely on sending people to a landing page to collect an email address and skip the content. I understand that my perspective comes from the info marketing and education industries. I often hear from marketers who argue that they’ve found success without creating content. Some marketers are hell bent on collecting an email address or squeezing as much revenue out of a single person today. [NOTE: This post continues a series exploring the topic of entrepreneurship. If you are an entrepreneur with a website, content is required. Or 20.
  • TWIST IMAGE  |  THURSDAY, MARCH 16, 2017
    [Marketing] Let Twitter Tweet (And Be)
    It's not hard to see that the markets, the media and some people are (very) sour on Twitter. It's also not hard to see how a certain United States President seems to be the best PR and marketing that Twitter could have ever imagined, as he keeps the brand in the zeitgeist on a daily basis. . per share with a market cap of $10.78 It's about market expectations in relation to what a healthy and active business can look like. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. Facebook?
  • RAZOR SOCIAL  |  THURSDAY, MARCH 16, 2017
    [Marketing] A Guide to Conversion Rate Optimization Tool Categories
    Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. It’s promoted as the most beginner-friendly tool of its kind available in the market, and for a good reason. You can also integrate your WordPress forms with an email marketing service, such as MailChimp, or collect payments through integration with PayPal. LeadPages also integrates with Aweber, MailChimp, InfusionSoft, and many other email marketing and marketing automation tools. Marketing Automation. Social marketing. Lead Capture Forms.
  • SPIN SUCKS  |  THURSDAY, MARCH 16, 2017
    [Marketing] Three Marketing Lessons from the Rise and Fall of Pokémon GO
    Tony Tie has the story, marketing lessons learned, and how marketers can avoid the same rise and fall. The post Three Marketing Lessons from the Rise and Fall of Pokémon GO appeared first on Spin Sucks. Related Stories How Artificial Intelligence Will Affect Content Marketing How to Find Time to Make Marketing Your Small Business a Priority Email Marketing Best Practices from Annoying Viagra Spam. why brands should educate users Word-of-Mouth MarketingWhat caused the fall from grace of the famous Pokémon GO?
  • PIXLEE  |  THURSDAY, MARCH 16, 2017
    [Marketing] How Lifestyle Brands Nail Millennial Marketing
    As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper
  • SPROUT SOCIAL  |  THURSDAY, MARCH 16, 2017
    [Marketing] How to Size Images for Facebook Event Cover Photos
    But for marketers using Facebook, the last thing you want is to have your page look sloppy or quickly made. One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees. If your Facebook event photo is missing, set at an incorrect size or just plain boring, you could end up with no attendants. How to Add a Facebook Event Photo. Use Relevant Images.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 16, 2017
    [Marketing] Facebook Taking Functionality from Snapchat: What Brands Need to Know
    Facebook Marketing Snapchat Marketing Facebook R Facebook Takes on Snapchat Facebook vs. Snapchat Instagram Stories Snapchat Clone Snapchat IPO snapchat marketing WhatsApp Status FeatureIt has been no secret that ever since Snapchat turned down Facebook’s offer to buy them in 2013 for $3B in cash, Facebook has targeted the social channel head on. In 2016 and 2017 competition has heated between the two platforms as Snapchat prepared for their IPO. This blog post will evaluate the ground that Facebook has gained on newly public Snap, Inc. Snapchat Stats Update. Contact us!
  • SPIN SUCKS  |  THURSDAY, MARCH 16, 2017
    [Marketing] Four+ Tips to Help You Get Over Your Fear of Video
    Related Stories Seven Reasons Live Video is the Hardest Form of Content Marketing Gin and Topics: Mom Truths, Sleeping Animals, and Real Apps The Big Question: Artificial Intelligence and the PR Industry. Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how. The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks. Social Media Video diy video selfie tony gnau video chat zoom
  • SOCIALFISH  |  THURSDAY, MARCH 16, 2017
    [Marketing] This Week’s Awesome Association PR and Communications Jobs – March 16
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing and Communications Director , Crisis Center for South Suburbia – Crisis Center for South Suburbia (CCSS) is seeking an energetic and creative marketing/communications professional to be responsible for agency marketing and public relations activities. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs. photo credit ). Jobs Jobs Jobs
  • BUFFER SOCIAL  |  THURSDAY, MARCH 16, 2017
    [Marketing] The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
    Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. For more details on Instagram demographics, check out our Instagram marketing guide. Facebook surveyed 11,000 young adults (13 to 24) across 13 markets and discovered that some of the most popular topics on Instagram are: fashion/beauty. Tip: If you are just starting your Instagram account or wanting to refine your Instagram marketing strategy, check out our complete guide to Instagram marketing. Facebook’s Marketing API. hobbies.
  • AGORA PULSE  |  THURSDAY, MARCH 16, 2017
    [Marketing] How to Use Social Media to Stand Out at a Conference
    Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning. Often it’s the people you meet and the networks you develop that provide the real value of attending conferences. But it can often be difficult to meet all the people you wish to connect with, particularly if it’s a large conference. That’s where the value of social media kicks in. Social media can provide the perfect platform for you to stand out from the crowd at a conference.
  • SIMPLY MEASURED  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] WEBINAR: Gut Check Your Social Media Performance
    Today, Colin Zalewski, Product Marketing Manager for Simply Measured, and Get Schooled ‘s Director of Digital Engagement and Communications presented a webinar with tips, tricks, and examples of how regular measurement “gut checks” can improve social marketing performance. One of the things that impressed me the most about Get Schooled’s strategy is the way they partner with their audience, both in tone, and in actual content. In fact, the “Peacock Diagram” he shared may be my new favorite thing. VIDEO RECORDING. SLIDE DECK. Social Media
  • TWIST IMAGE  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] The Hard Things About The Hard Thing Called "Digital Transformation"
    You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" A better web experience, implementing marketing automation software or shifting your business model from a Web-based digital experience to a mobile-first strategy does not make the transformation complete. If marketing, operations, sales and the c-suite are not a part of digital transformation, the entire initiative is treated with as much respect and attention as the implementation of the latest CRM update. digital marketing. digital marketing agency.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] How Artificial Intelligence Will Affect Content Marketing
    But what exactly is artificial intelligence and what marketers should do about it? The post How Artificial Intelligence Will Affect Content Marketing appeared first on Spin Sucks. Related Stories Promotional Partnerships: What Can Go Right…What Can Go Wrong Google’s Search Algorithm is Like a Soccer Team What Star Wars Teaches Us About Content Marketing and PR. The future is here: Machine learning, natural language processing, big data, chatbots. You read about it at every corner. Pawan Deshpande has that and more. Wordsmith
  • KATIE LANCE  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] The #GetSocialSmart Show Episode 011: 3 Tips to Rock Your Facebook Live Broadcasts
    Blog facebook broadcasting facebook for real estate facebook live facebook marketing facebook video go live facebookToday, I’m going to share with you three tips for rocking your Facebook Live. As you guys know, Facebook Live has taken the world by storm and if you are trying to boost engagement on your Facebook business page, personal profile, or group, there is no better platform right now to broadcast live than Facebook Live! Tip number one is plan ahead. Tip number two is promote before and promote after. You’ve got to be your own best promoter. Ready to go live?
  • DEVUMI  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] Every Single Thing That You Can do With our YouTube Marketing Services
    We are having a promotion on all of our YouTube marketing services, and we wanted to show you all the ways that these services can benefit you. The post Every Single Thing That You Can do With our YouTube Marketing Services appeared first on Devumi. Devumi YouTube content marketing online marketing video marketing viral marketing youtube marketing youtube strategy youtube video marketingWith three different services to choose from, there is one that is guaranteed to help you improve your YouTube channel right now.
  • JENN'S TREND  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] How to Get More Quality Followers on Instagram
    Instagram instagram instagram followers instagram for business instagram hashtags instagram marketing instagram profile instagram strategy instagram success social media social media marketingI’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts to avoid the hustle of finding more followers on Instagram. You see, one of the (if not the) most common question I get asked is […].
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] How to Leverage Your Social Media KPIs to Drive Business Growth
    As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. Savvy marketers know how to develop a social strategy that offers a no-fail value proposition by measuring the right data and pivoting as needed to meet business goals. Define Your Core Marketing Needs Through Social Media KPIs. Social media marketers come in contact with a gold mine of data, but for efficiency’s sake, it makes the most sense to identify the challenge-at-hand, so you can most accurately set benchmarks to gauge success. The No.
  • AGORA PULSE  |  WEDNESDAY, MARCH 15, 2017
    [Marketing] Wanna Try The Facebook Live Scheduling Tool?
    Facebook marketing tips Facebook page management tips facebook live video scheduling Facebook live videos how to use facebook like video scheduling toolFacebook Live Videos are popping up every where now, and for good reason. Although live videos are great, they come with their own set of drawbacks. When Facebook Live first rolled out, you had to either spontaneously go live or promote your broadcast without a link where potential viewers could sign up for your live video. But did you know you can now schedule live videos with the Facebook Live scheduling tool?
  • SIMPLY MEASURED  |  TUESDAY, MARCH 14, 2017
    [Marketing] How to Transform Your Brand in 30 Days on Social
    What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? Using the data you’ve gathered as guideposts showing you what to do and what to avoid, start planning a new campaign which will span at least a six-month period, to give your messaging a chance to really saturate the market and your target audience. This campaign should tie into your brand’s larger marketing messaging, and should have strong visual and video components. Watch a webinar targeted at marketers in your industry or field.
  • TWIST IMAGE  |  TUESDAY, MARCH 14, 2017
    [Marketing] Scratch That One Little Customer Itch
    Focus less on harassment and more on what happened to uncover some business and marketing gold. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. In fact, Twitter has much larger problems to deal with. Many of them date back to the early days of the platform. Twitter takes a stand. kind of. What's great about this.
  • SPIN SUCKS  |  TUESDAY, MARCH 14, 2017
    [Marketing] Four Steps for Building Customer Relationships that Last
    Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships. The post Four Steps for Building Customer Relationships that Last appeared first on Spin Sucks. Related Stories The Challenges and Solutions of the PESO Model Visualize the PESO Model to Help Others Understand it Three Ways to Be Prepared for the Inevitable Fake News Crisis.
  • SPROUT SOCIAL  |  TUESDAY, MARCH 14, 2017
    [Marketing] Top 5 Facebook Trends & How to Implement Them
    Incorporating Live videos into your marketing strategy could prove useful, especially if you are still hesitant at investing in normal video content. According to a 2016 Content Marketing Institute survey of content marketers, 61% used promoted posts as a paid advertising method, up 14 percentage points from the previous year. In addition, the marketers found that promoted posts were 76% effective and social ads were 74% effective. It seems like every time you check the news, there’s something new going on at Facebook. Facebook Live. Preparation is key.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 14, 2017
    [Marketing] The 17 Best Photo Editing Tools
    SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. With the ability to resize images to all of my marketing modules while keeping the best aspect ratios, crop out any unwanted space and reduce the file size for better image uploading, it’s a go-to for inbound marketers.” With the ability to resize images to all of my marketing modules while keeping the best aspect ratios, crop out any unwanted space and reduce the file size for better image uploading, it’s a go-to for inbound marketers.”
  • AGORA PULSE  |  TUESDAY, MARCH 14, 2017
    [Marketing] What 2,957 Facebook Pages Told Me About Organic Reach
    Facebook Marketing News Facebook marketing tipsHow do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto. Until I get an invite to the Zuckerberg-Chan estate for some one-on-one time, I decided to get some insight by turning to my trusty Facebook Barometer. I selected Barometer data from 10 industries — this totaled nearly 3,000 fan pages. The data was both uplifting and depressing. Fraserway RV Rentals. Essie.
  • UNMETRIC  |  MONDAY, MARCH 13, 2017
    [Marketing] Auto Brands Comparison Report
    The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. To engage their audiences better, marketers need to analyze how their content performed and benchmark against the competition. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Time Period - Jan 01 - Dec 31, 2016. Fan Base. Content, Campaigns, and Strategy.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [Marketing] Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
    This post will give you the lowdown on Snapchat, from the basics of how it works to 5 super-actionable tips for brands and businesses from marketer, Everette Taylor. Getting to Know the Ghost: A Handy Guide to Using Snapchat for Marketers. This is hugely exciting and could open up a wealth of opportunities for small and medium-sized businesses to use Snapchat as a marketing channel. Take to time to strategize a marketing strategy for your Snapchat like you would any other channel or funnel. This post has been refreshed for 2017. So how can you get in on the action?
  • TWIST IMAGE  |  MONDAY, MARCH 13, 2017
    [Marketing] Twitter Curbs The Hate, Messenger Attacks Snapchat And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. brand.
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Marketing] How to Use Social Proof to Boost Conversions
    As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. There are a ton of different ways social proof can be used for your marketing efforts, but they all basically revolve around showing that other people like what you’re offering, so they should too. Positive reviews can be used for social proof in your marketing materials as well.
  • SPIN SUCKS  |  MONDAY, MARCH 13, 2017
    [Marketing] Seven Reasons Live Video is the Hardest Form of Content Marketing
    With the advent of Snapchat, Facebook, and Instagram Live, live video is the hottest thing in content marketing. The post Seven Reasons Live Video is the Hardest Form of Content Marketing appeared first on Spin Sucks. However it is also the hardest one to master. Dev Sharma shares the reasons behind it and more. Related Stories Gin and Topics: Mom Truths, Sleeping Animals, and Real Apps The Big Question: Artificial Intelligence and the PR Industry Gin and Topics: Dance Battle with JLo and a Moana Duet.
  • SIMPLY MEASURED  |  MONDAY, MARCH 13, 2017
    [Marketing] How to Present Your B2B Social Media Planning Deck
    For example, We learned that, while we have been patting ourselves on the back for creating such a robust community on Facebook, we’re still behind Competitor X on that network–which, as I’ve showed, is a serious growth network for our target market right now. . Explain How It Integrates with the Rest of Marketing. Next, explain which resources you’ll need from the rest of the marketing organization, and how you will work with and benefit other parts of the organization. We’ve been there. Give Some Background. As always, start with the data.
  • PROBLOGGER  |  MONDAY, MARCH 13, 2017
    [Marketing] 6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)
    Google wanted to introduce its Chrome browser to a more diverse market by bringing it to Thailand. But launching a product in a diverse market comes with its own challenges as you need to adapt your strategy according to cultural preferences. They launched two new products in Brazil – Trident Unlimited and belVita – and wanted to effectively market these products. There are chances your campaign might not be as effective as you had predicted, despite your extensive study of the market and target audience. This is a guest contribution from Shane Barker. browser.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MARCH 13, 2017
    [Marketing] The Value of Social Fans, Snapchat Goes Public & Pinterest’s New Browser Extension | Social You Should Know
    So old faithful of the marketing world, word-of-mouth, still reigns supreme. Make sure you’re incorporating content that gets your brand advocates talking and sharing on your behalf in an authentic way to generate that word-of-mouth marketing. Pinterest Marketing Snapchat Marketing Social Media Trends #SYSK Page Like Value pinterest marketing Pinterest new features Pinterest News Pinterest tools snapchat Snapchat Goes Public Snapchat IPO snapchat marketing snapchat news Social You Should Know Value in a Page Like Value of a Like Value of Social Media Fan
  • AUDIENSE  |  MONDAY, MARCH 13, 2017
    [Marketing] [VIDEO] Minute Masterclass: How does social data power a campaign?
    We sat down with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Seb Lancaster to answer that question. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Check back next week for more bitesize tips and insights into the issues facing marketers today, from our clients Truffle Social and The Marketing Store, and from members of the Audiense team. Blog Social Media Data Twitter Marketingappeared first on Audiense.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MARCH 13, 2017
    [Marketing] How To Pack A Year’s Worth Of Marketing Education Into Two Days
    Reading 80 - 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge. but it takes too long
  • AUDIENSE  |  MONDAY, MARCH 13, 2017
    [Marketing] The devil’s in the data: Identifying the groups that won the election for Trump
    What can marketers learn from this? What can marketers learn from this? Since winning an election is reasonably analogous with conducting a marketing campaign, the lesson for marketers is wonderfully clear and unarguable: being able to find, understand and engage with audiences is a vital part of a successful marketing strategy. What can audience data tell you about Trump’s supporters? Why did he resonate with them? During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards. How they defined their audience.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [Marketing] Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]
    When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses. But Candice Galek , CEO and founder of Bikini Luxe (one of the world’s largest and most successful online swimwear collections) has seen first-hand how powerful LinkedIn marketing can be. Oversight Marketing and what it means for your presence on LinkedIn. This episode is available on: iTunes. Google Play.
  • TWIST IMAGE  |  SUNDAY, MARCH 12, 2017
    [Marketing] Douglas Rushkoff Debates Media, Technology And Politics - This Week's Six Pixels Of Separation Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #557 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When the state of media, news, broadcasting and digital channels creates more confusion than better solutions, there are few big brains I'd rather sit and discuss this with than Douglas Rushkoff. Simply put: Douglas Rushkoff makes my brain hurt, because he is so smart. Enjoy the conversation. . advertising podcast. aleister and adolf.
  • TWIST IMAGE  |  SATURDAY, MARCH 11, 2017
    [Marketing] The Hot Mess Dumpster Fire That Is Corporate Content
    We've been looking at this content marketing space for some time now. Now, if you lay that raw fact on the table, and compare it to how many talk the talk about their content marketing strategies, platforms and more. In my second book, CTRL ALT Delete , I wrote about something called, Utilitarianism Marketing. This will one of the toughest marketing challenges that you will ever take part in, but I can promise you this: your content will actually become valuable. content marketing. content marketing strategy. digital marketing. marketing.
  • THE REALTIME REPORT  |  FRIDAY, MARCH 10, 2017
    [Marketing] Why Transmedia Is The New Viral Gold For Influencer Marketing
    Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience. In doing so, he discovered a pretty simple formula for viral marketing. The Viral Gold Formula.
  • SPROUT SOCIAL  |  FRIDAY, MARCH 10, 2017
    [Marketing] #SproutChat Recap: Proving Return on Investment for Social
    Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social. — Sortis Marketing (@SortisMarketing) March 8, 2017. So social media agencies often feel even more pressure to be able to show ROI to clients. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day.
  • JON LOOMER  |  FRIDAY, MARCH 10, 2017
    [Marketing] How to Create Facebook Ads for Instagram Stories
    Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Reach Objective Instagram StoriesFacebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories. If you are old (hey, settle down — I’m old, too), just know that this is all the rage and something the kids are doing these days. Connect Your Instagram Account. Your Turn.
  • DEVUMI  |  FRIDAY, MARCH 10, 2017
    [Marketing] How To Start A Podcast On SoundCloud for Marketing
    Of the various methods that businesses use to market their brands online, the podcast stands at a very interesting position. The post How To Start A Podcast On SoundCloud for Marketing appeared first on Devumi. Business SoundCloud business content marketing online marketing social media marketing soundcloud soundcloud marketing soundcloud promotion soundcloud tipsWhile it doesn’t have the visual component of a video, it is still a notch higher than text articles.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 9, 2017
    [Marketing] Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums
    Home & Real-Estate: • House selling: 10 houses that are currently on the market. Instagram Marketing Advertising on Instagram Brand Instagram Marketing Brand Leverage on Instagram brand opportunities with Instagram Brand use on Instagram Branding on Instagram Brands advertising on Instagram Brands on Instagram Instagram Instagram Best Practices Instagram Brand Strategy instagram marketing Instagram Photo Albums Instagram Stories Instagram Strategy New Features on InstagramWHAT ARE INSTAGRAM PHOTO ALBUMS? WHY ARE THEY VALUABLE? HOW TO USE THEM?
  • SOCIALFISH  |  THURSDAY, MARCH 9, 2017
    [Marketing] Awesome Association Jobs this Week – March 9
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Account Manager , EAA (Experimental Aircraft Association) – This marketing support services position provides marketing consulting, strategy development, and tactical implementation for EAA’s programs and services. Working in conjunction with a Marketing Coordinator, this position is expected to assist, mentor, and educate internal constituents on the value of integrated marketing and its impact. Stroger, Jr. photo credit ).
  • AUDIENSE  |  THURSDAY, MARCH 9, 2017
    [Marketing] 7 Twitter Direct Message tactics absolutely anyone can use
    When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. If you haven’t used direct message campaigns, or have thought a campaign could have performed better, we bring you a collection of use cases and examples of how other brands have used them to achieve success in their marketing activities. Blog Twitter Marketing
  • BUFFER SOCIAL  |  THURSDAY, MARCH 9, 2017
    [Marketing] 20 Must-Attend Social Media Conferences in 2017
    Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017.
  • AGORA PULSE  |  WEDNESDAY, MARCH 8, 2017
    [Marketing] Are You Ready for The New Facebook Conversion Pixel?
    Facebook’s tracking pixels is a central part in Facebook Ads marketing for many businesses. Many businesses and marketers haven’t transitioned to the new pixel. There aren’t a lot of super-simple answers in social media marketing, but fortunately, this is one. Some marketers and businesses have not liked this, and have felt that it’s more difficult to track specific conversions. Facebook Advertising Facebook Marketing News Facebook NewsThe conversion pixel tracked user behavior after they click on your ad. Now, the old pixels were rendered obsolete.
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