Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. billion in the U.S. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Teens loved it.

Education 162

Education Examples Content Nielsen 162

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 136

Examples B2B ROI Analytics 136

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. Instagram Stories.

Class 180

Class Engagement Social Media Travel 180

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Digital marketing techniques include the internet, mobile phone, social media, search engine optimization services, and various channels to reach clients. Pretty much every brand is available on one of these social destinations. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. So, if you’re looking to grab attention and influence people (what brand isn’t?) Next, choose your fonts.

Instagram 194

Instagram Brands How To Remix 194

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. It appeals to people’s deep desire to share their favorite moments from the past. It appeals to people’s deep desire to share their favorite moments from the past. The history of this social media trend actually goes back pretty far.

Brands 145

Brands HootSuite Hashtag Instagram 145

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 112

Content How To ROI Trends 112

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Buffer Social

MARCH 20, 2023

When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail. The value of sending snail mail is something that was ingrained in me from a very young age.

Social Media 90

Social Media Small Business Discount Meeting 90

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation? One likely explanation? And if that fails?

Engagement 131

Engagement Instagram HootSuite Meme 131

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 103

Examples Template Templates How To 103

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 98

Social Media How To Marketing Price 98

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

JUNE 14, 2022

billion people are already using, and one of the best ways to get your message across in the digital age. Or, if you own a restaurant, you can send SMS messages with your daily specials. They can include discounts, coupons and other special offers. They can include discounts, coupons and other special offers.

SMS 107

SMS Strategy Marketing How To 107

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

agora pulse

JANUARY 28, 2020

You’ve heard the words “dark social” bandied about … but what does it really mean? Actually, you’ve probably been making the shift to this form of social media marketing already. What is dark social really? ” Why is it important to know about dark social and be a part of it?

Remix 139

Remix Social Media Management Conversation Analytics 139

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Hashtag 115

Hashtag Meme Film Education 115

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? The allure and reward of being funny on social media is significant.

Social Media 142

Social Media Authentication ROI Trends 142

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JANUARY 26, 2023

And you’ve probably told a handful of other people about it, too. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 126

Discount Marketing How To B2B 126

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Key Takeaways. What is TikTok? Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217

Marketing Authentication Trends Feed 217

agora pulse

MARCH 20, 2020

We’re here to share some ideas about making that transition from an office to a home office. And if you’re wondering what will make this article different from the others you’ve seen popping around, I’ll tell you: Our advice comes from years of experience. (We’ve Treat it like your “usual” job.

Exercises 205

Exercises How To Meeting Class 205

The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space. Tiktok’s Quest For Hyper Locality. Sascha Morgan-Evans.

Social Graph 91

Social Graph Comparison Features Communities 91

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. It is the act of businesses sending messages directly to users’ Facebook inboxes with the intent of nurturing leads, raising awareness about your business, or making sales. Delight your customers and improve conversion rates.

Strategy 118

Strategy Facebook Marketing FAQ 118

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Ignite Social Media

JUNE 10, 2021

The platform also offered the latest insights on app performance and usage: People open Snapchat on average 30 times per day. People are creating 5 billion+ Snaps daily. The glasses include dual 3D waveguide displays, making “immersive Lens experiences feel like they’re naturally overlaid on the world in front of you.”.

Platform 166

Platform Instagram Activities Analytics 166

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. But what about all of the people who have a say in the purchasing process but may never even log in? You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

Brands 126

Brands Team Industry Research 126

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. Makes me feel good when I do have 2 fly! Let’s dive in. But good start!

Examples 96

Examples CSR Airlines Collaboration 96

Buffer Social

MAY 23, 2022

After all, over 4 billion people are active on email – making it a great channel to reach customers. The promising data on email marketing Email is likely to drive more sales than social media marketing, as 60 percent of consumers claimed to have made a purchase because of an email. Checking emails.

Small Business 94

Small Business Newsletter Marketing Survey 94

Likeable

AUGUST 13, 2020

You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Social Media Marketing: Social media marketing is key when it comes to growing brand awareness, increasing your traffic, and promoting your products and services.

Social Media 144

Social Media Marketing Loyalty ROI 144