How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample content: Really enjoying an article from @author (or @website) [link]. hashtag1 #hashtag2 #hashtag3.
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