Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. What results are they seeing?

Tips 69

Tips Brands Apple ROI 69

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. High-quality content is the core of any successful YouTube channel.

YouTube 52

YouTube Tips Collaboration Training 52

Jon Loomer

JANUARY 1, 2024

That started with Facebook and Instagram Reels, but expanded to YouTube Shorts and even LinkedIn. This allowed me to add a short blog post that accompanied each video, which was embedded from YouTube. YouTube I actually started my channel in 2012. My initial focus was only on TikTok. I added only 800 in 2022.

Video 165

Video Publishing YouTube LinkedIn 165

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not LinkedIn. Not YouTube. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Strategy 166

Strategy Marketing Training Small Business 166

Socialmedia.biz

MARCH 20, 2017

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

Social Media 61

Social Media How To URL Mobile 61

agora pulse

DECEMBER 5, 2019

I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads. I’d participated in other people’s webinars before but had never planned and executed one of my own. Those didn’t perform as well.

Social Media Management 170

Social Media Management Eventful Hosting Social Media 170

Your Escape From 9 to 5

JUNE 27, 2022

Content marketing can be a perfect example. There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content. What type of content should marketers make? Search engine marketing might be worthy of more attention to offset the losses of traffic from Facebook.

Trends 74

Trends Content Real Estate Marketing 74

Webbiquity SMM

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

Apple 221

Apple Plaxo Microsoft Vimeo 221

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing.

Content 104

Content Marketing Template Templates 104

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Data 124

Data B2B Notification Team 124

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 171

Social Media Vimeo Content Hubspot 171

Jon Loomer

OCTOBER 4, 2021

It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform. We don’t control what Facebook, Instagram, LinkedIn, Twitter, YouTube, or TikTok do. But this just makes me think about those times when I’m giving a webinar and the internet goes out.

Facebook 216

Facebook Software Hosting Instagram 216

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Video Marketing Tips & Trends for 2021.

Video 69

Video Marketing B2B Eventful 69

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 179

Social Media Content Vimeo Marketing 179

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Perform competitive and market research. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Imagine that B2B is like LinkedIn and B2C is like Facebook. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Want a synopsis of your last webinar to share on LinkedIn? It’s seriously easy. ChatGPT: [Output.]

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

DECEMBER 23, 2019

The show for Tuesday on Linkedin is Y. Joel Comm: “The majority of social media users aren’t aware of the alternative channels currently on the market, or soon-to-be-released. Kim Garst: “I can’t believe I am saying this, but I am excited about LinkedIn! Specifically, LinkedIn Live.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Writtent Blog

APRIL 12, 2013

It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about. 5 Powerful Ways to Market with YouTube for Small Businesses.

YouTube 92

YouTube Facebook Syndication News 92

Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. LinkedIn video length best practices. YouTube video length best practices.

Video 125

Video Social Media Study Instagram 125

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Hootsuite

MARCH 18, 2020

In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis. Train your team on social marketing on YouTube.

HootSuite 143

HootSuite Health Care Module Training 143

MegaBytee

JUNE 10, 2021

When you are in digital marketing, you can’t deny the SEO role for your website. But still the marketers are making huge mistakes while doing SEO. They don’t get desired results from their digital marketing campaigns. In this blog, we will discuss 7 SEO mistakes that every marketer must need to avoid in 2021.

SEO 69

SEO Marketing Mobile Reputation 69

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

Resources 99

Resources Content Case Study eBook 99

Twist Image

NOVEMBER 20, 2010

There are many people who want to move ahead in Marketing. There was a problem with trying to get ahead in Marketing. Prior to the Internet, if you strived for more in Marketing, it wasn't easy to find the tools, networks and people to help you get ahead. Connect to amazing people on Twitter ( Facebook , LinkedIn , etc.).

Conference 109

Conference Education Skills YouTube 109

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

VEED Grow

APRIL 9, 2020

Rethink your content marketing strategy and make content repurposing a part of it. Content for every platform: long videos for Youtube and short videos for IGTV, LinkedIn and TikTok. Craft Social Media Posts Turn the blog post into social media posts such as Instagram Carousels, LinkedIn posts etc.

Content 52

Content LinkedIn Instagram eBook 52