TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

Social Media Today

TikTok has launched a new ad library to provide marketers with more insight into what's working on the platform

How to Create a Content Library in 5 Easy Steps

Convince & Convert

According to a January 2015 study by Regalix , 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales. The Content Marketing Institute suggests three reasons sales isn’t using your marketing content : They aren’t aware that it exists. What is the best way to organize your marketing content for easy searching?

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Your Brand Story Should be a Library Selection

Meltwater

We all use libraries—even if you haven’t read a novel in years. I’m not talking about the neighborhood lending libraries popping up in front of houses or the thriving community… Read More >>>. Content Marketing

Open Community Case Study – American Library Association

SocialFish

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Its mission is: “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”.

The Digital Marketer's Master Library

Twist Image

What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? When people ask about Digital Marketing, it sounds more like they're thinking about Social Media. The truth is that Social Media is but a small component of the Digital Marketing world. It's much more important to have a well-rounded perspective around media, marketing, advertising and communications. digital marketer.

How to Build Your Brands Social Media Content Library

Ignite Social Media

But in the age of visual marketing, the images you choose are just as important (if not more than) the words that accompany them. Read on for tips on how to ensure your brand stays agile and top of mind by building a top-notch content library. hours of Facebook videos are watched every day and you’ve got a fail proof reason to start incorporating more video into your content library. Get creative and watch your content library take shape.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

Give your fans clear directions on what they need to do to and watch your content library grow. UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.

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242: How to Create a Library of Products to Sell On Your Blog

ProBlogger

Creating a Product Library for Your Blog. Links and Resources for How to Create a Library of Products to Sell On Your Blog: Digital Photography School Ebooks. Their audience, as I mentioned before, can get a bit burned out and become numb to their marketing. We actually took that first portrait ebook off the market. Could you build upon the little library that you’ve already got?

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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The New Media Library: Simplify Collaboration and Maximize the Impact of Your Visuals

Oktopost

B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media. We’re thrilled to announce our new Media Library , a smarter and easier way to organize all of your social media visuals.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

The definition that is most widely accepted, and that forms the basis of subsequent definitions, comes from the Final Report of the American Library Association Presidential Committee on Information Literacy , 1989 ([Online] Available: [link].): "To be information literate an individual must recognize when information is needed and have the ability to locate, evaluate and use effectively the information needed. Competitive Intelligence, Market Research, Scientific Method)?

26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Social Media Marketing

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Natalie Binns on the State of B2B Marketing

Oktopost

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.

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10 Social Media Marketing Tips for Restaurants

Socialized

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media.

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Is the eBook, the end of the library?

The Way of the Web

→ Is the eBook, the end of the library? As a result, our house has started to resemble the children’s section of an Amazon warehouse, and every time his family get the chance, he’s getting more books added to the collection – but that isn’t enough, and as a result, we’re making regular trips to the local lending library for the first time since I was a teenager. So what the heck can libraries offer for those between the age of 4 and 50+?

Best Black Friday & Cyber Monday Deals for Marketers

agora pulse

These deals will score you tools, training, and services to take your marketing skills to the next level. The Social Media Manager School – Free Access has a library of continually growing FREE social media and marketing lessons to polish and expand your social media skills and business.

Facebook Search and Trending: Show Publisher Logo

Jon Loomer

However, you shouldn’t wait for that update to upload your own logo into your Brand Asset Library. Have you added logos to your Brand Asset Library? Facebook Marketing Tutorials Facebook Brand Asset Library Facebook Brand IdentityBranding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website.

Don’t Ignore Content in Favor of Engagement

Convince & Convert

The example used was Gary Vaynerchuk’s Wine Library TV , the long-running video blog that made him a business star. . Gary has an insane work ethic and drive, routinely clocking 120 hour weeks when Wine Library TV was in full roar (and before he started a family). Don’t Ignore Content in Favor of Engagement is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week.

Can They Find Your Video? Do They Want To?

Small Business Mavericks

It will help you, too, find your stuff as you build up your video library because it’s easier to figure out “FAQ1.mov” than it is to remember what “4867000faq1.mov” was about. If a video isn’t getting much response, make a new one and keep trying until you develop an idea of what works for your unique market. Video Marketing responsive video library websites with video

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How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.

Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes. Social Media Marketing Checklist: Be positive.

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. B2B Marketing

Harvest more content ideas than you know what to do with! (+ a 30 minute jumpstart)

Absolute PA

Another popular tool is a content library. It’s a central store of ideas for when I need them most (at my computer!) , fed by the Notes app on my iPad or iPhone, and sometimes napkins, voice messages, notebooks – whatever I have to hand so I can jot it down and transfer into my content library later. Whenever and wherever inspiration hits ( running, yoga + walking does it for me ) you can add those ideas to your library to develop, flesh out and get creative with later.

Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Brand Marketing

YouTube Playlists: Are You Neglecting This Marketing Powerhouse?

agora pulse

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. Few businesses use them for marketing purposes.

How-To Guide for Calculating Influencer Marketing ROI

Social Media Strategies Summit

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . Top data used to measure influencer marketing ROI. Influencer Marketing ROI Formula.

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3 Rules for Better Video Marketing

Convince & Convert

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Top 9 video editing tools for marketing teams

Sprout Social

As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. iMovie has a library of transitions to help spice up your videos and supports 4K resolution.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. ” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Facebook Marketing Guide Facebook Marketing

All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

With over 1 billion searches a year informing how over 300,000 content creators populate its stock library, Getty is often the first touchpoint of many that lead to the visuals you see in the media. Essence Souffrant, Digital Marketing Strategist.

5 Tools for Successful Digital Marketing Campaigns

Kikolani

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources.

10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. With so many people actively sharing and shopping, you want to make sure you’re optimizing your Black Friday marketing so you can target the right audience, convert your posts into sales, and join in on the festive fun. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. By incorporating influencer marketing into your strategy! 1 Instagram Influencer Marketing Tips: Establish Your Goals and Plan Ahead.

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market. If you work on your social media marketing with a team, collaboration tools can come in very handy.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. YouTube Audio Library.

10 Free Facebook Marketing Tools for your Social Media Campaigns

OnlineRockersHub Marketing Blog

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. List of Free Facebook Marketing Tools.

The Evolution of Digital Marketing

Convince & Convert

Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. You’ll also receive access to the Definitive archives, so when you need answers about a particular facet of digital marketing, you can grab them there in an instant. It’s the digital marketing advice and education you want, nothing more and nothing less.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. We benefit a lot from free marketing courses and great educational content. Does this resonate with your marketing experience? The Diagram of a T-Shaped Marketer at Buffer. Marketing Foundation.