Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar. Social media analytics.

Social Media 217

Social Media Tools Marketing Collaboration 217

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? How do you define social media governance?

Social Media 84

Social Media B2B Apple Policies 84

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Oktopost

JUNE 8, 2022

Want to hear more from famous B2B marketing leaders? Being authentic has become the key to creating meaningful social media content and building a loyal audience. We are trained as marketers and professionals to be true to ourselves because being ourselves is to our strategic advantage. Catch all episodes here.

Authentication 118

Authentication Social Media B2B Apple 118

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Let’s explore six great benefits businesses reap when service and marketing unify on social. Consistent Brand Voice.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 108

Social Media UGC Policies Guidelines 108

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. Episode Summary.

Influencer 174

Influencer B2B Marketing Apple 174

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Team 137

Team Social Media Social Media Management How To 137

agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.

Mobile 131

Mobile Social Media Video Library 131

SocialFish

MARCH 30, 2011

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Their Story: Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. It’s about curiosity.

Case Study 213

Case Study Library Communities Study 213

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Benefits of a Centralized Image Library.

Library 87

Library Publishing Collaboration Aggregator 87

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Socialmedia.biz

JUNE 12, 2018

With the massive growth of the internet and social media in recent years, there is a growing need among businesses for tech-savvy professionals who know the intricacies of using social media and engaging with customers through mobile technology. Below are five keys to becoming a social media marketing professional.

Social Media 99

Social Media How To Marketing Education 99

Twist Image

DECEMBER 2, 2010

What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? When people ask about Digital Marketing, it sounds more like they're thinking about Social Media. The New Rules of Marketing and PR by David Meerman Scott. advertising.

Library 110

Library Marketing Case Study Advertising 110

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. billion active users. Premium plan.

Campaign 88

Campaign Tools Social Media Facebook 88

Sprout Social

FEBRUARY 4, 2021

As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. iMovie has a library of transitions to help spice up your videos and supports 4K resolution. Social media video editing tools.

Team 124

Team Video Tools Marketing 124

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 102

Analysis Sentiment Marketing How To 102

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. RIP, traditional marketing.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Many marketers feel it’s challenging to internalize success. Catch all episodes here. Episode Summary.

B2B 131

B2B Marketing Apple Microsoft 131

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice.

Social Media 110

Social Media Marketing Curata Influencer 110

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Data 150

Data B2B Apple Marketing 150

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing?

B2B 118

B2B Marketing Apple Authentication 118

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels.

Instagram 103

Instagram Facebook Marketing Features 103

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary. Meet Jason.

Team 144

Team B2B Apple Marketing 144

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Ryan is a skilled marketer, technology consultant, and Google Ads, specialist.

B2B 126

B2B Apple Marketing Authentication 126

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Want to hear more about social media from renowned marketing leaders? Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Catch all episodes here.

B2B 62

B2B Company Social Media Apple 62

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game. Build relationships and make brand seem human on social.

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. well, library. Conduct hourly flash sales.

Social Media 67

Social Media SMS UGC Marketing 67

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Creative Commons Education 106

Oktopost

MAY 4, 2022

Andrew Wood tackles the shift taking place in recruitment marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.

Social Media 69

Social Media B2B Apple Authentication 69

agora pulse

AUGUST 7, 2019

Marketing your business online requires a lot of images. You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. If you pay for all those images, that cost is going to eat up your marketing budget. So, where can you source free images for your social media?

Public Domain 119

Public Domain Social Media Flickr Library 119