Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Sprout Social’s Saved Replies and Asset Library are a perfect example of this.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facebook scheduling features include: The ability to save and manage hashtags Analytics and reporting Automation A social media inbox The ability to add the first comment to your Facebook post Pricing: Free forever account option.

Publishing 97

Publishing Tools Brands Facebook 97

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Who are they listening to?

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Relevant tags and hashtags.

YouTube 113

YouTube Marketing Curation URL 113

Hootsuite

NOVEMBER 23, 2022

In a way, TikTok sounds work like hashtags do on other social media apps. You can hit the Hashtags tab of the search results for another set of popular options. TikTok’s sound library. It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.

How To 94

How To Library Trends HootSuite 94

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

Brands 89

Brands Marketing Influencer Analytics 89

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. However, it’s not enough to include just any video and image from your library.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. Paul’s Cathedral Library in London through Airbnb. billion in revenue in 2023.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

NOVEMBER 16, 2021

You can upload photos and videos from your phone’s library or make a video directly using the TikTok camera. Make sure to include a description with some hashtags so it finds its way to your audience. Remember to throw in a description and some hashtags and bingo-bango-bongo you’re the Steven Spielberg of TikTok!

Video 126

Video How To Hashtag Film 126

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Monitor Relevant Hashtags. Once you find the content, you can add it to your Media Library and easily schedule it to your feed! 4: Monitor Relevant Hashtags.

Influencer 106

Influencer Campaign Instagram How To 106

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Later

MAY 11, 2021

Tip #3: Curate Lists of Hashtags That Align with Your Content Pillars. A post shared by Later: Visual Social Marketing (@latermedia). With Later’s Search by Profile feature, you can find content from your favorite Instagram accounts and add it straight into your Media Library, ready to be scheduled. Tip #1: Batch Your Content.

Social Media Management 72

Social Media Management Social Media Hashtag Curation 72

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. By creating streams for specific hashtags, you’ll have access to a constant supply of relevant content directly within the Hootsuite dashboard. DO: Build a content library so you always have content ready to go. Hootsuite Ads.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

How To 132

How To Hashtag Influencer UGC 132

Hootsuite

SEPTEMBER 23, 2021

Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. What is TikTok? TikTok is a platform for short-form mobile videos.

How To 141

How To Privacy Trends Library 141

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. This signals a huge window of opportunity for marketers and advertisers. Access to a sound library.

Platform 123

Platform Instagram Video Meme 123

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders. There’s a lack of advanced export and post features.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. How does the use affect the potential market for the original work? It’s very unlikely images used for social media marketing without copyright permission will meet fair use criteria. What is Creative Commons?

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Later

NOVEMBER 13, 2020

Instagram influencer marketing is big and getting bigger — in fact, according to AdAge, it now accounts for at least $2 billion in annual marketing spending in North America. Creators can now access the full range of our Collect Media tools, including Search by Hashtag, Mentions, and Tags. Search by Hashtag.

Features 63

Features Instagram Hashtag Analytics 63

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Hashtag searches. Video editor and Audio Library.

YouTube 72

YouTube Features Engagement Hashtag 72

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Start tracking the hashtags your audience uses. Two words: Social listening.

Engagement 110

Engagement UGC Facebook HootSuite 110

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. TikTok’s Commercial Musical Library is a resource for adding music to your video. Like many marketing tactics, the short answer is, “It depends.”

Overview 118

Overview Campaign Cost Organization 118

Hootsuite

FEBRUARY 16, 2021

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing.

HootSuite 140

HootSuite Features URL Template 140

Hootsuite

JANUARY 16, 2023

BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend. The Midnight Library by Matt Haig. The Midnight Library comes highly recommended by popular BookTok stars like @ezeekat. Simply search for BookTok users or hashtags you like, then follow and interact with their content.

Review 98

Review HootSuite Library Influencer 98

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

JUNE 9, 2022

You can also choose a sound from the TikTok audio library to include in your video. In fact, when we tested our TikTok marketing strategy we found that the least popular video lacked music. You can even include relevant and trending TikTok hashtags to improve your video visibility. How to add pictures to TikTok. sproutsocial.

How To 134

How To Video Library Apple 134

Buffer Social

JULY 24, 2023

Here are some evergreen tasks to consider as you make your next TikTok: Use relevant hashtags. Three to five hashtags are recommended as the sweet spot for boosting discoverability. Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use).

How To 75

How To Film Collaboration Hashtag 75

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

MARCH 16, 2023

Sorry, reading nerds: this is no ordinary library. TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best.

Library 94

Library Hashtag Trends Analytics 94

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. Thus, to ease your job, here we have squeezed out the 10 most effective Facebook marketing tools from plenty of tools.

Campaign 88

Campaign Tools Social Media Facebook 88

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Not all content is created equal.

UGC 82

UGC Content Strategy How To 82

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. LinkedIn can help you help you get the word out about your college’s accomplishments and market to new students along the way.

Education 102

Education LinkedIn Hashtag Communities 102