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How Bing And Klout Teamed Up For Your Benefit

Small Business Mavericks

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. That’s where you’ll find the Klout score if it’s available. But do you really care about their Klout scores? From what I’m reading, most people don’t care too much about Klout scores.

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Klout – What’s it all About?

Akamai Marketing

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring. Everyone is doing it. Ah, events.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

We have all the tools we need to do amazing digital and social marketing right now. The problem with advanced social marketing isn’t the wand, it’s the wizards. Businesspeople (especially small business), and even professional marketers cannot possibly keep up with the pace of social media innovation.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! 640 Million on Facebook. Probably not.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

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What Is True Reach?

Small Business Mavericks

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? But what does it mean? That’s a true reach of 1,000.

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