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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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Your 2011 Digital Marketing Reboot

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Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Does it have a RSS feed? Do you have a news section? How up-to-date is it?

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Social Media? There's an app for that!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Media? The app is currently available on Apple’s App Store for the iPhone, iPad, and iPod Touch. The app also lists social media and marketing events. There’s an app for that!

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The Big(ger) Marketing Shift

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If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. Marketing must change. companies online, making this an exclusive club.

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The 1.0 Homage

Social Media Marketing

. ;-) Imagine my surprise and delight when I discovered this USB typewriter that can connect to your iPad (via Mashable ): If you're using an RSS reader, you may need to click through for the video. I'm reminded of Leroy Anderson's famous tune "The Typewriter," written for the Boston Pops: Try performing that with an iPad!

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 And Wired is apparently selling more copies on the iPad than in print (print sales were quoted at 79,000). Then it’ll be clear whether the approach you’ve taken to the iPad is actually a solution, or just a very temporary bump.

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