Oktopost

MARCH 16, 2020

As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Let’s take the above example.

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Social Media Module How To Meeting 104

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. While not every negative comment is a crisis, the way you approach controversies can help curb one. Creating a strategic communications plan for social media moderation. What is social media moderation?

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

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Analysis Report Examples Tools 94

Keyhole.co

SEPTEMBER 20, 2023

B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Modern audiences don’t fall for gimmicky ads.

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Reputation Brands Construction How To 59

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants support cultural change, recruitment & training and for internal communications initiatives.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions.

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Team Social Media Management Skills Trends 135

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan. This year, you’ll have to zoom out.

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Social Media Marketing Atlassian Team 114

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Enables instant communication.

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Social Media Crowdsourcing Privacy Comparison 140

Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. For example, new customer acquisition goals might shift towards a focus on customer retention and support.

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Social Media Management Social Media Retail Team 98

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

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How To Social Media Management Metrics Team 125

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. In the U.S.

Radian6 254

Radian6 Training Team Feed Reader 254

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. What is your current brand perception? How has AI impacted the market?

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Marketing How To Sample Samples 132

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. It involves brand reputation management , which encompasses handling your external communications, including any crises. View this post on Instagram.

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Collaboration Brands Team Project 83

Dave Fleet

NOVEMBER 2, 2010

I’ve said it many times, communications is evolving away from silos and towards integrated campaigns. As this continues, we’ll see fewer and fewer stand-alone “social media&# successes and more and more multi-channel successes – for example, owned properties supported by earned media, paid ads and social channels.

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Social Media Policies Metrics Issues 343

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. That data—if you can harness it—can give you actionable insights to drive your business forward. That’s not a controversial statement. React in real time.

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Social Media Sentiment Survey Marketing 116

Social Media Strategies Summit

JUNE 3, 2021

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Profile Performance Report. Cross-Network Paid Performance Report.

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Report Social Media Metrics Team 131

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. These will give you insight into what will grab your audience’s attention and what they look for online. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain. Start with a brief.

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Video Social Media How To Trends 129

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

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Strategy How To Training ROI 87

Sprout Social

APRIL 7, 2020

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. The National Cowboy Museum , for example, offers levity in an otherwise serious situation. How are you supporting your customers during this crisis?

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Brands Sentiment Conversation Hashtag 115

Buffer Social

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. This will help you understand cultural nuances and communication preferences in each region. With technology, the possibilities are endless.

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Strategy Press Release Startup Reputation 74

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. These are examples of how many are using AI to use people’s image and likeness or intellectual property.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering.

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Tools Sentiment How To Team 94

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions.

Campaign 125

Campaign Social Media Tools Hubspot 125

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. In the U.S.

Radian6 145

Radian6 Training Team Feed Reader 145

Sprout Social

DECEMBER 3, 2020

So, if for example, you’re taking photos with your phone while covering an event, you can upload them to the Asset Library and you and your colleagues can access them no matter where you are. But if there’s a crisis brewing, you can get ahead of the curve, be proactive and monitor the situation. Take a moment of pause during a crisis.

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Mobile Notification Collaboration Library 139

Hootsuite

APRIL 25, 2023

For example, it may be obvious this account doesn’t really belong to the brand Shein. For example, during anti-vaccine trucker protests in Canada last year, Facebook groups promoting similar convoys in the U.S. With Hootsuite Insights, you can search for any topic or keyword and filter by date, demographics, location, and more.

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Social Media Brands Tips HootSuite 88

agora pulse

APRIL 9, 2020

He recently shared additional insights into remote sales during a crisis in our new Lunch & Learn series.). For example, to support our team and stay on track, we reply on weekly, monthly, and quarterly goals to set and achieve sales targets. We use Slack at Agorapulse for fast, interactive, and efficient team communication.

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Team Collaboration Report Process 140

Sprout Social

FEBRUARY 11, 2021

In 2020, our partner community became an even more critical space for agencies tasked with navigating crisis communications , developing new services , posting job openings or even adapting to ever-changing network features and algorithms. . Our very deserving 2020 Cultivate Award winner is Communicators Group.

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Campaign Groups Groups Communities 109

Hootsuite

OCTOBER 8, 2019

One great example of this kind of behind-the-scenes content comes from Harvard. For example, here’s a story showcasing what move-in day looks like. Another great example comes from Australia’s University of New South Wales. It’s also a community where people develop deep, life-long connections with one another.

Education 111

Education Social Media Tips Policies 111

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. In the U.S.

Radian6 124

Radian6 Training Team Feed Reader 124

SocMed Sean

AUGUST 12, 2018

Often, professionals who are not trained in Marketing, learn skills like analytics, communication, advertising “on the job” While this can be great experience and a good way to learn, there are also benefits to formal training in the form of a classroom course. You Will Gain More Insight Into Your Industry.

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Course Skills Marketing Training 113

Socialmedia.biz

JULY 9, 2018

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight.

Policies 70

Policies Social Media How To Privacy 70

SocMed Sean

AUGUST 12, 2018

Often, professionals who are not trained in Marketing, learn skills like analytics, communication, advertising “on the job” While this can be great experience and a good way to learn, there are also benefits to formal training in the form of a classroom course. You Will Gain More Insight Into Your Industry.

Course 100

Course Skills Marketing Training 100

Sprout Social

FEBRUARY 20, 2020

Here are some examples: . Collect product feedback and surface VoC insights. Understand the impact of a crisis. I'm a 3rd year student at NUST, a major in Communication Networks. Tailor-made communities like GitHub for software developers might be where you find top talent or get inspiration for your next product.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Justin Levy

JUNE 1, 2011

With the 24/7 news cycle and the fire hose of information that is always coming at us, it is surprising the number of people that I speak with who don’t have a digital crisis communications plan. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. In the U.S.

Radian6 100

Radian6 Training Team Feed Reader 100