Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

FEBRUARY 7, 2024

You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica Source: Fedica Fedica allows you to create a report for any hashtag that shows you who is using it, where it was shared, whether other relevant topics emerged from this hashtag, which influencers target the relevant demographic, and more.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Keyhole.co

MARCH 26, 2024

Instead, LEGO keeps touching base with various pop culture references and fan favorites. LEGO cashes in on this pop culture reference with posts like the one above. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

MAY 3, 2023

Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Convince & Convert

NOVEMBER 30, 2023

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media.

Advertising 105

Advertising Social Media Strategy Tools 105

Harp Interactive

MARCH 31, 2010

Consumers who connect with you on social media through your website: The second type of social media interaction, more difficult to measure, is from the customers who come to your social media websites through your business website and bring exposure to your brand in their circle of influence. Invite / Refer (a friend).

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

MAY 16, 2023

Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation. Influencer outreach Want to know which influencers can help you promote your brand or product? If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

OCTOBER 27, 2022

Gain Insights: The tool will show you your hashtag’s top posts, related topics, top influencers, websites, and audience demographics. Here’s a list for quick reference. Which Hashtag Metrics Should I Track? Analyze Key Metrics: Using the metrics above, analyze your hashtag’s performance.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Oktopost

DECEMBER 5, 2022

Having consistent business information on the page as a reference for the search engine may also improve local SEO. ↑ While you’re trying to increase the number of exposure and backlinks you receive from social media, expand your outreach from bloggers to social media influencers. How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. And to crowdsource sentiment on your brand. Partner with influencers to sell your products. Start stopping thumbs and selling more today.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MARCH 21, 2019

Influencer marketing research. In the example graphs above, you can see that 83% of people using these types of questions were referring to widget A and 17% (or one person) had a pain point around cleaning product 2. Influencer marketing research. Sentiment research. Audience & trend analysis.

Sentiment 95

Sentiment Research Influencer Analysis 95

Sprout Social

MAY 24, 2022

Use this section as a cheat sheet to reference while rethinking the role of social media in your integrated communication efforts. Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. The goal of earned media is to ensure sentiment around your brand is positive.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Number (and sentiment) of your customer support emails. Which influencers do they interact with? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable).

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Alas, this influencer-focused tool has become a little less fun for the casual snoop over the years (as of fall 2020, you can only access reports on accounts you own). HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. You can: Gather general sentiment around specific campaigns in real time. Identify the top influencers who are talking about your campaigns. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Hootsuite

MAY 18, 2023

Short-form video refers to video content that is between five seconds and ninety seconds long. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. What is short-form video? chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. Creator” is a broader term to describe influencers and any user creating content for your brand. Macro-Influencers and Micro-Influencers.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. Creator” is a broader term to describe influencers and any user creating content for your brand. Macro-Influencers and Micro-Influencers.

Tips 52

Tips Influencer Campaign Metrics 52

Keyhole.co

APRIL 12, 2023

Sentiment: The sentiment behind Instagram hashtags refers to the emotional tone or attitude associated with a hashtag, such as positive, negative, or neutral. It influences how users perceive and interpret posts using those hashtags and can help businesses choose appropriate hashtags for their brand voice and messaging.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

MARCH 20, 2024

Importance of LinkedIn monitoring tools When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers. With the help of LinkedIn monitoring tools, optimizing your efforts can get a lot easier.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

JANUARY 19, 2021

Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Sentiment Analysis customization.

Data 97

Data Sentiment API Analysis 97

Convince & Convert

NOVEMBER 16, 2023

On top of this, many of the sessions that weren’t labeled as being related to AI referred to it at different points. Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element. In total, a staggering 94 sessions touched on it in one way, shape, or form.

Content 78

Content Marketing B2B SEO 78

Razor Social

NOVEMBER 29, 0002

Download the PDF version for future reference! Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

NOVEMBER 2, 2023

Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. And, you can assign predicted emotions or sentiments to different stages of the journey.

Examples 104

Examples Template Templates How To 104

Keyhole.co

FEBRUARY 14, 2024

Taylor Swift’s Effect on NFL Super Bowl LVIII The Taylor Swift Effect is all about the incredible cultural and economic influence of pop superstar Taylor Swift. Refer to the charts below for some interesting data points. In the ad, Cera humorously refers to CeraVe as his cream, emphasizing its hydrating properties.

Eventful 52

Eventful Advertising Social Media Features 52

Keyhole.co

SEPTEMBER 12, 2023

Advanced operators Advanced search operators refer to special commands to modify searches. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Moreover, by using engagement parameters, you can identify thought leaders and popular influencers in your industry.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Oktopost

OCTOBER 10, 2022

Work with Influencers. In short, brand visibility refers to how much your brand is seen on different marketing channels. Sentiment Analysis: An analysis of the temperment around posts about your brand. Work with Influencers. Foster Community on Social Media. Use Employee Advocacy to Amplify. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

JULY 27, 2017

As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 119

Tips Marketing Press Release Influencer 119

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. This platform provides an overview of candidates’ work history, interests, and references. This multipurpose tool allows you to instantly analyze multiple profiles, campaigns, brand mentions and influencers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59