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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. You reference Cruise Critic, where a lot of this post’s visitors have come from today. Did the viral marketing campaign result in negatives?

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The Complete Google Panda Reference Guide : Google’s Panda update has left site owners and SEOs confused and befuddled, but this guide summarizes the history and explains how you can be successful despite this algorithmic update. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?”

Marketing 264
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How to Become a Niche Rockstar: The Guide

Viper Chill

There are always going to be fewer influencers than there are people to be influenced. For that reason I believe anyone has the potential to become a Niche Rockstar / Influencer / A-Lister / YouGetTheIdea. There are many benefits to becoming a Rockstar in your niche and having some level of influence.

How To 79
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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

I think with enterprise social networks and internal platforms and all of this, it’s just becoming increasingly clear, at least to us, that so many other ways to use it for instance for supply chain optimization, but not as social media, not on Facebook but just by referring to it as social technologies. Is it something else?

B2B 60
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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Referring to themselves as “the front page of the internet,” Reddit is a spellbinding mix of news, social annotation, product reviews, interesting links, and general geekery all rolled into one gargantuan platform. It seems like a chaotic bulletin board gone wrong. In simple terms, Reddit is a democratic message board.

Reddit 52