Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior
Bill Hartzer
NOVEMBER 17, 2023
The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. echoed the sentiment, emphasizing the positive influence of joy Snapchatters feel while using the app on how they view business messages.
Let's personalize your content